Stay Updated with the Changes in SEO in the last 5 years [Infographics] - PowerPoint PPT Presentation

View by Category
About This Presentation

Stay Updated with the Changes in SEO in the last 5 years [Infographics]


Wondering what are the changes in SEO in the last five years? Keep reading to know how SEO has progressed in terms of page ranking factors. – PowerPoint PPT presentation

Number of Views:3
Date added: 9 October 2020
Slides: 10
Provided by: Subhodip


Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Stay Updated with the Changes in SEO in the last 5 years [Infographics]

Changes in SEO in the last 5 years
Witness the changes in the SEO world that have
revolutionised the way content is written today.
Changes are the only constant! The world of SEO
has witnessed significant changes in these five
years which have changed the way how a digital
marketing company works today. Some of the
noticeable changes witnessed each year are
mentioned below.
Major changes in 2016
2016 The watchdog of content
  • In 2016 again, the updates and changes in SEO
    were made to develop ways of local SEO and solve
    the issues of keyword stuffing. The significant
    changes in this year were
  • January- Google Panda part of the algorithm
  • March- content, rank brain, and links are the top
    three ranking factor
  • April- Page speed doesnt impact SEO
  • September- Possum update launches and Penguin 4.0
    operates in real time
  • December- Google reviews spam pages with vulgar

Major changes in 2017
Birth of Fred in 2017
  • In 2017 Google brought significant updates in the
    SEO world by introducing a new algorithm directed
    towards quality content.
  • January 10 Google started rolling penalty for
    spammy pages
  • March 8 Fred update changes how algorithm work
  • June 20 Google job officially launched
  • November 30 snippet length increased and meta
    description limit upto 300 character
  • August 15 Maccabees update with MozCast as a rank
    tracking tool.

Major changes in 2018
Users Were the King in 2018
  • The year 2018 saw changes in SEO directed towards
    making content mobile friendly and the number of
    SERPs increased due to video.
  • March 8 Brackets core update
  • March 26 mobile first index rolls out to impact
    the overall index
  • May 13 snippet length dropped to 130-150
  • June 14 Video carousal
  • August 1 medic core update which affected the
    health industry

Major changes in 2019
2019- BERT greets SEO world
  • There were updates based on MozCast and indexing
    around it, which was reflected in the
    health-related business pages.
  • March 12 new update as MozCast reaches 101.2?F
  • April 5 de-indexing bug which dropped pages
    without proper URL
  • July 12 Maverick update
  • October 22 BERT update for natural
    interpretation of languages

Major changes in 2020
Slow Yet Quality Updates in 2020
  • This year the updates were slow as the pandemic
    situation created situation of unrest. Some of
    the changes in SEO seen were-
  • January 13- major core update with Mozcast
    showing a high flux and 99?F temperature.
  • January 22 Google declared that for organic
    results, URLs wouldnt be appearing in featured
  • March 11- COV-19 update which was unconfirmed.
    WHOs warning of the pandemic situation was a
    turning factor.
  • August 10 Google glitch as SEO, reported
    significant changes which changed after some
    time. Google claimed a bug in its indexing.

These are the changes SEO world witnessed in last
5 years. Keeping a track of them will help you
develop quality content. We at Das Writing
Services follow these guidelines and offer you
top-notch content writing services. Contact Us
Contact Us
Phone Number
(91) 9433822497
Email Address