Stay Updated with the Changes in SEO in the last 5 years [Infographics] - PowerPoint PPT Presentation

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Stay Updated with the Changes in SEO in the last 5 years [Infographics]

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Wondering what are the changes in SEO in the last five years? Keep reading to know how SEO has progressed in terms of page ranking factors. – PowerPoint PPT presentation

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Date added: 9 October 2020
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Title: Stay Updated with the Changes in SEO in the last 5 years [Infographics]


1
Changes in SEO in the last 5 years
Witness the changes in the SEO world that have
revolutionised the way content is written today.
2
Changes are the only constant! The world of SEO
has witnessed significant changes in these five
years which have changed the way how a digital
marketing company works today. Some of the
noticeable changes witnessed each year are
mentioned below.
Introduction
3
Major changes in 2016
2016 The watchdog of content
  • In 2016 again, the updates and changes in SEO
    were made to develop ways of local SEO and solve
    the issues of keyword stuffing. The significant
    changes in this year were
  • January- Google Panda part of the algorithm
  • March- content, rank brain, and links are the top
    three ranking factor
  • April- Page speed doesnt impact SEO
  • September- Possum update launches and Penguin 4.0
    operates in real time
  • December- Google reviews spam pages with vulgar
    language

4
Major changes in 2017
Birth of Fred in 2017
  • In 2017 Google brought significant updates in the
    SEO world by introducing a new algorithm directed
    towards quality content.
  • January 10 Google started rolling penalty for
    spammy pages
  • March 8 Fred update changes how algorithm work
  • June 20 Google job officially launched
  • November 30 snippet length increased and meta
    description limit upto 300 character
  • August 15 Maccabees update with MozCast as a rank
    tracking tool.

5
Major changes in 2018
Users Were the King in 2018
  • The year 2018 saw changes in SEO directed towards
    making content mobile friendly and the number of
    SERPs increased due to video.
  • March 8 Brackets core update
  • March 26 mobile first index rolls out to impact
    the overall index
  • May 13 snippet length dropped to 130-150
    characters
  • June 14 Video carousal
  • August 1 medic core update which affected the
    health industry

6
Major changes in 2019
2019- BERT greets SEO world
  • There were updates based on MozCast and indexing
    around it, which was reflected in the
    health-related business pages.
  • March 12 new update as MozCast reaches 101.2?F
  • April 5 de-indexing bug which dropped pages
    without proper URL
  • July 12 Maverick update
  • October 22 BERT update for natural
    interpretation of languages

7
Major changes in 2020
Slow Yet Quality Updates in 2020
  • This year the updates were slow as the pandemic
    situation created situation of unrest. Some of
    the changes in SEO seen were-
  • January 13- major core update with Mozcast
    showing a high flux and 99?F temperature.
  • January 22 Google declared that for organic
    results, URLs wouldnt be appearing in featured
    snippets
  • March 11- COV-19 update which was unconfirmed.
    WHOs warning of the pandemic situation was a
    turning factor.
  • August 10 Google glitch as SEO, reported
    significant changes which changed after some
    time. Google claimed a bug in its indexing.

8
These are the changes SEO world witnessed in last
5 years. Keeping a track of them will help you
develop quality content. We at Das Writing
Services follow these guidelines and offer you
top-notch content writing services. Contact Us
Now...
9
Contact Us
Phone Number
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Email Address
admin_at_daswritingservices.com
Website
www.daswritingservices.com
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