7 Questions to Ask While Finding the Right PPC Expert

1
7 Questions to Ask While Finding the Right PPC
Expert

• Are you set to launch a PPC campaign?
• Needless to say, youll need the help of a PPC
  professional. Yes, its often best to call in the
  experts when it comes to pay-per-click (PPC).
  They understand the business, and they have both
  the right experience and tools to get it done
  right. But in certain instances, even Remote PPC
  Expert need to be put to the test.
• Thinking how you can test an expert? Weve got a
  few things you can consider while deciding. Keep
  reading and learn some essential questions you
  should ask from the PPC expert before hiring one.
  The questions will surely help you decide well.
  Take a look!

2

• 1. Can you show me your customer reviews or case
  studies?
• If youre not sure that you are dealing with
  experienced PPC specialists or not, ask them
  about customer reviews or case studies. If he/she
  is authentic, will surely direct you to the page
  of the case studies. If they dont hide any
  reviews, both good or bad, he/she is the best
  choice you can make.

3

• Experts that dont present their reviews or
  previous work often have something to hide. They
  either are genuinely new or run a business that
  is not worth investing in.
• 2. Can we see details on our every penny spent?
• When you start investing in paid ads like Google
  Ads, you easily get to see where every penny of
  you went. Yes, with Google Ads, you can check
  which ads cost you the most, or how each ad
  performs, especially where your remaining funds
  went.
• Make sure you ask your Google AdWords Expert
  beforehand whether you gain access to this
  expenditure account or if you simply pay a flat
  rate, and they do all the accounting behind the
  scenes.
• 3. What tools do you generally use?
• The list of tools they use is one of the most
  vital details they should reveal.

4

• For instance, which tools he/she uses to research
  and discover relevant target keywords? How does
  the expert run analytics and with which tools
  he/she performs A/B split test different PPC
  strategies?
• You might be thinking, how much does it matter
  which tools the expert uses? Well, it does. The
  quality of the tools usually determines whether
  you will find returns and check the boost in
  conversions from a PPC campaign.
• 4. What is your approach while creating keyword
  lists?
• Any marketer in the business must be aware that
  its vital to collect keywords from multiple
  sources, as it offers a well-rounded vision of
  what query people are typing in searches.
• They must keep three points in mind while doing
  this.

5

• a. Insights offered from the clients, which means
  the keywords clients want to focus on.
• b. Competitive analysis. Looking at clients
  competition and seeing what keywords are
  successful for them can be a great help.
• c. Or he/she must use the best tool like Google
  Keyword Planner that offers search volume data
  and advises new keywords based on current search
  trends.
• In a nutshell, to develop a relevant keyword
  list, the right expert in paid ads will be
  pulling information from a variety of sources.
• 5. What are the vital KPIs?
• KPI (Key performance indicators) is a method to
  evaluate the success of your digital marketing
  efforts. For paid advertising, the most vital
  KPIs must be cost-per-acquisition (CPA how much
  each conversion costs YOU) and the number of
  conversions (visitors who turn into leads). Both
  of these are vital metrics for determining your
  PPC success, and, finally, your ROI.

6

• 6. What is your ad budget per month?
• So youve learned about their approach for making
  PPC campaigns, and they also got good reviews.
  Thats a good start! But, did he/she ever manage
  an account with the same budget?
• Some experts dont work with brands that have
  smaller budgets. So, before wasting your time in
  discussion or setting up an appointment with
  someone, you should try to find out their minimum
  maximum ad budget per month. Hence, if your PPC
  or Remote Digital Marketing Manager is fine
  working on the budget allocated by you, you are
  good to go!
• 7. How do you support your clients?
• There is one effective way to find out if the
  expert is worth working with or not. You can ask
  how he/she deals with your complaints and other
  issues throughout the PPC journey. It will clear
  all your doubts.

7

• Hire the PPC Professional now!
• Well, these questions will surely help you find a
  PPC professional just like you want.
• But, if you are already looking for one best
  Remote PPC Expert, we can help you. Were happy
  to answer all your questions. Plus, by going
  through our site, and by landing into the case
  study section of ours, you will get better
  insights. You can directly contact the expert
  too. Check out his full profile here!