5 FOOLPROOF WAYS TO UP YOUR SALES GAME USING GOOGLE ADS (1) - PowerPoint PPT Presentation

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5 FOOLPROOF WAYS TO UP YOUR SALES GAME USING GOOGLE ADS (1)

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Today is a great day to start thinking about boosting your sales, if you are in the business line. We are all aware that Google has the widest reach – it owns a whopping 71% of the search market share – that itself is reason enough behind the popularity of Adwords. It has brought success in massive magnitudes for several businesses. – PowerPoint PPT presentation

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Title: 5 FOOLPROOF WAYS TO UP YOUR SALES GAME USING GOOGLE ADS (1)


1
5 FOOLPROOF WAYS TO UP YOUR SALES GAME USING
GOOGLE ADS ARE YOU SOLD ON SUCCESS YET?
Today is a great day to start thinking about
boosting your sales, if you are in the business
line. We are all aware that Google has the widest
reach it owns a whopping 71 of the search
market share that itself is reason enough
behind the popularity of Adwords. It has brought
success in massive magnitudes for several
businesses. That being said. Who doesnt love
earning fame, reputation and gaining popularity
as the new business mogul in the
neighbourhood? We most certainly do! But all of
us know that moguls dont happen overnight. It
takes eons of practise, failure and sweat to
even get like 10 close to moguls like Elon Musk.
Question is, are you willing to wait for years
and years before you start wrapping the world
around your iron fingers? What if we say that,
you dont have to wait that long to start seeing
a boost in sales? What if we say that, you just
need to be smart and find the right tools to
kickstart your business, rather than wait for
your turn? See, theres no point in moving
around haphazardly in a maze looking for a
solution that maze is only going to create a
few more stupefaction and uncertainty. Why waste
your energy in trying out 10 different options
and only earning small success in a handful
when you can put your efforts and time on a
couple of effective methods? Google Ads is one
such method. If youre asking How is Google Ads
any better from the others? or, How will Google
Ads increase my sales? then Youre probably
not the only one. Its true that there are other
powerful advertising platforms but none like
Google Ads and this is because of Googles
massive reach and economical costs. There are a
ton more reasons but these two are pivotal.
To make your decision easier, lets look at a few
stats
  1. According to Google Economic Impact Report,
    businesses make an average of 2 in revenue for
    every 1 they spend on Google Ads.
  2. According to Google Investor Relations, 97 of
    Googles revenues come from ads.

2
3. 72 of Google ad marketers want to increase
their PPC budget this indicates that the ROI
was good otherwise they wouldnt raise the
prices. Are you sold on its success yet? If not,
lets ruffle the feathers a little more Here
are a few tips to boost up your sales using
Google Ads
1. BREATHE LIFE INTO YOUR ADS WITH REMARKETING
Dont know what remarketing is? You will in a
minute Remember that time you (as an
individual) were shopping online, added something
to your cart, but didnt buy? Then shortly
after, you began to see ads of the exact
products you were interested in? If so, you have
been remarketed. Remarketing is a powerful search
engine marketing technique that allows you to
target display ads at people who recently visited
your website or is on your email list.
2. UP YOUR NEGATIVE KEYWORD GAME
Dont get carried away by the name negative
keywords are pretty important. People often
overlook this, but it helps you eliminate all
searchers that are irrelevant to your product
niche. To increase sales through Google Ads, you
want to test adding negative keywords to
campaigns that have poor results so that only
the relevant and interested searchers click on
your products.
3. REVIEW AND NARROW YOUR KEYWORD MATCH TYPE
If you want to increase your sales through Google
Ads, you really need to review the keyword match
types for your campaigns. See, keyword matching
instructs Google how relevant a particular
search word is to your ad and therefore, only
display ads that are appropriate for your
business. See? Your end goal should be to screen
out your keywords, keep the fewer ones that are
relevant but reach the target audience
completely. This helps in refining the matches,
and thus increasing your chances of a sale.
4.

LONG-TAIL KEYWORDS MEANS INCREASED SALES
Many of us consider this unpopular, but that
doesnt mean that its not good. Long tail
keywords or key phrases are long and normally get
less traffic compared to shorter keywords but
its a foolproof way to get less competition,
higher conversion rates, lower cost per clicks
(CPC) and ultimately, increased sales.
3
Did you know that in a study of 1.9 billion
keywords, 29 of keywords with 10k searchers per
month consist of three words or more. We hope
youre hooked!
Should you bid on your own brand? The echoing
answer should be a Yes. If you already answered
affirmative, 10 pro points to you. If not, well
you need to understand that if you dont bid on
your brand competitors will. Plus it helps
your business get on top of the SERPs. If you
have a competitive streak, you could also bid on
your competitors brand as this will probably
repel their shoppers and attract them towards
you. But beware, it is a balancing act. You want
to make sure to use tactic and strategy instead
of brute competition. THERE YOU HAVE IT 5
FOOLPROOF WAYS TO UP YOUR SALES GAME USING
GOOGLE ADS. See ultimately without good
optimization of your ads, youre basically just
throwing your money in the wind. As you grow your
business, you will want more campaigns but with
a smaller, dedicated audience and targeting. This
might make your optimization more complicated,
but highly relevant, efficient and ultimately
successful. Google Ads is the perfect way to
optimize your campaigns without having to shed
blood, sweat and tears just to go that extra
mile. So now that you know this, implement and
apply it and see how you change things for your
business. Whatever you do, you can count on
Google. To know more visit https//monarchwebwor
ld.com/
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