Why do you need FDA Approval for a Pharma company?

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Digital Marketing Assisting Pharma Companies in
Pitching Consumers Online
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• Since 25 years, pharma companies are allowed to
  market their products directly to consumers.
  Earlier, traditional media was used for promotion
  purposes in which jingles were sang on the radio
  stations and commercials were seen on the TV. But
  today, pharma digital marketing technology is
  trending and this seems unstoppable. More
  pharmaceutical marketing moved online, there is
  another type of fine print- the truth about
  potentially misleading and invasive pharma
  advertising- that consumers may never watch at
  all.
• What are the concerns in a formal filing to the
  FDA?

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1. Personal Data Collection and Privacy

• Since online health and pharma marketing
  companies have built an extensive collection of
  patient data and interactive targeting apparatus,
  some companies know that they are being
  identified, profiled, labeled, and tracked
  online. All this is possible when they search or
  access information on certain concerns or
  conditions.

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2. Condition and Behavioral Targeted Advertising

• Behavioral targeting allows health marketers to
  suspiciously follow consumers online. This allows
  them to gather details on their activities and
  interests, and then providing those marketing
  messages specifically related to their condition
  or illness. Many specialized health portals and
  networks are there, which are specifically
  designed to target consumers based on certain
  concerns or conditions.

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3. Social Media Monitoring and Marketing

• There are now applications that enable companies
  to eavesdrop and analyze interactions by and
  among health consumers. Such apps leverage user's
  networks of friends to make precise brand
  promotion possible. Such new surveillance tools
  look after conversations among social network
  users to determine what is being said about a
  specific product or issue.
• Once it is done, marketers take the next step and
  insert brand-related messages into the social
  dialogue, which most of the time targets
  individuals and encourages them to create a buzz
  with the help of their contacts and network.
  Facebook marketing tool has recently adopted by
  various marketers to create a brand presence on
  its pages where companies get in touch with the
  consumers on large scale.

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4. Ad Exchanges

• The ads allow businesses to auction off
  individual users for specifying advertisers in
  real time to target ads. Targeting of ads is done
  with data optimization.
• Other than these, mobile campaigns are also
  gaining significance slowly. More of us rely on
  our mobile devices for several services,
  including online banking. Marketers are creating
  mobile campaigns to reach out maximum people in
  more efficient way.

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• Pharma digital marketing is helping pharma
  companies and marketers to pitch more clients in
  the most effective and efficient way. It offers
  them greater targetability.

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