Why do you need FDA Approval for a Pharma company? - PowerPoint PPT Presentation

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Why do you need FDA Approval for a Pharma company?


Pharma digital marketing is encouraging pharma companies and marketers to pitch more customers most effectively and efficiently. It offers them greater purpose ability. It also allows up the properly determine the appropriate dosage for child and test for any drug interactions. – PowerPoint PPT presentation

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Date added: 22 September 2020
Slides: 9
Provided by: fitwelpharma


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Title: Why do you need FDA Approval for a Pharma company?

Digital Marketing Assisting Pharma Companies in
Pitching Consumers Online
  • Since 25 years, pharma companies are allowed to
    market their products directly to consumers.
    Earlier, traditional media was used for promotion
    purposes in which jingles were sang on the radio
    stations and commercials were seen on the TV. But
    today, pharma digital marketing technology is
    trending and this seems unstoppable. More
    pharmaceutical marketing moved online, there is
    another type of fine print- the truth about
    potentially misleading and invasive pharma
    advertising- that consumers may never watch at
  • What are the concerns in a formal filing to the

1. Personal Data Collection and Privacy
  • Since online health and pharma marketing
    companies have built an extensive collection of
    patient data and interactive targeting apparatus,
    some companies know that they are being
    identified, profiled, labeled, and tracked
    online. All this is possible when they search or
    access information on certain concerns or

2. Condition and Behavioral Targeted Advertising
  • Behavioral targeting allows health marketers to
    suspiciously follow consumers online. This allows
    them to gather details on their activities and
    interests, and then providing those marketing
    messages specifically related to their condition
    or illness. Many specialized health portals and
    networks are there, which are specifically
    designed to target consumers based on certain
    concerns or conditions.

3. Social Media Monitoring and Marketing
  • There are now applications that enable companies
    to eavesdrop and analyze interactions by and
    among health consumers. Such apps leverage user's
    networks of friends to make precise brand
    promotion possible. Such new surveillance tools
    look after conversations among social network
    users to determine what is being said about a
    specific product or issue.
  • Once it is done, marketers take the next step and
    insert brand-related messages into the social
    dialogue, which most of the time targets
    individuals and encourages them to create a buzz
    with the help of their contacts and network.
    Facebook marketing tool has recently adopted by
    various marketers to create a brand presence on
    its pages where companies get in touch with the
    consumers on large scale.

4. Ad Exchanges
  • The ads allow businesses to auction off
    individual users for specifying advertisers in
    real time to target ads. Targeting of ads is done
    with data optimization.
  • Other than these, mobile campaigns are also
    gaining significance slowly. More of us rely on
    our mobile devices for several services,
    including online banking. Marketers are creating
    mobile campaigns to reach out maximum people in
    more efficient way.

  • Pharma digital marketing is helping pharma
    companies and marketers to pitch more clients in
    the most effective and efficient way. It offers
    them greater targetability.

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