Why is Marketing important for PCD Pharma? - PowerPoint PPT Presentation

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Why is Marketing important for PCD Pharma?

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Pharma digital marketing is getting crucial due to growing competition. The industry is on the boom and is expected to grow more due to the demand for its products there is a certain need to market and advertise them more. – PowerPoint PPT presentation

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Date added: 21 September 2020
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Title: Why is Marketing important for PCD Pharma?


1
Pharma Digital Marketing - Its Positive Effects
2
  • Pharma Industry is one of the fastest growing
    industries. The need of Pharma products in our
    lives is making Pharma industry more and more
    prominent. Pharmaceutical industries are solely
    responsible for manufacturing products like
    syrups, injections, capsules, tablets and
    surgical equipment. Marketing is the most
    essential way to promote or advertise your
    company or a product. A better marketing can
    often leads your business to new pinnacles.
    Digitalization is the modern way to market.

3
What Are The Choices For Pharma Digital Marketing?
  • There are several choices available to a pharma
    marketing company to promote their business such
    as
  • Print media is the oldest form of marketing.
    Initially the companies have only this choice to
    promote their business. Print media can be like
    printing of ads in newspaper or magazines.
    Pamphlet printing can also be classified in print
    media. With new printing techniques now the ads
    can be printed with multi-colour printing making
    it more attractive and recognizable.
  • Sponsorships is the newest technique by which
    your company can sponsor a particular event,
    sports match, TV daily soaps etc. in which your
    company or products name is associated with the
    above mentions. Every time that program is shown
    or heard it will mention your company's name.

4
  • Social Media is now not only to express and
    chatting but they now are also used to promote
    your business. Separate pages can be designed
    where people can visit, like and comment on your
    products. As all of us are stuck to social media
    sites these sites enable the product to be more
    recognizable among the buyers.
  • FM stations are now digitalized. All the radio
    stations are now available 24x7 and you can
    easily promote your business and that too
    economically. We all listen radio when we are in
    car, office or at home making it to be most
    easily approachable to households.

5
Why Is Marketing required?
  • Creating a buzz before launching a product is
    very essential as it may lead to the success of
    the product. A well-designed TV commercial of the
    product can get a good demand in the market. An
    Ad should be précised and informative, by which a
    customer can easily make out its purpose and use.
    Big hoardings and banners can remind a customer
    about your product enabling him to buy them when
    shopping. A good marketing strategy is very
    important. Selecting a proper agency is very much
    needed keeping in mind about the product and its
    use. Big celebs are approached to feature in ads
    so that their fans and followers are lured to buy
    those products.

6
  • Therefore, pharma digital marketing too is
    getting crucial due to growing competitions. As
    the need of medicines, syrups, capsules are
    becoming a daily need more and more pharma
    marketing companies are now engaging themselves
    by entering in pharma industries as manufacturer
    or as a franchisee. As this industry is on boom
    and is expected to grow more due to the demand of
    its product there is a certain need to market and
    advertise them more.

7
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