How Featured Snippets Dominates More Search Clicks on SERP - PowerPoint PPT Presentation

About This Presentation
Title:

How Featured Snippets Dominates More Search Clicks on SERP

Description:

Answer boxes or featured snippets are displayed on top of Google’s result box. These aim to answer the user’s question within the small sentence frame. Being in Google’s snippet means real brand exposure and more clicks to your website. Let see how the SEO professionals can make the content for snippets. – PowerPoint PPT presentation

Number of Views:39

less

Transcript and Presenter's Notes

Title: How Featured Snippets Dominates More Search Clicks on SERP


1
(No Transcript)
2
  • What is a Snippet in Google?
  • Answer boxes or featured snippets are displayed
    on top of Googles result box. These aim to
    answer the users question within the small
    sentence frame. Being in Googles snippet means
    real brand exposure and more clicks to your
    website.
  • The SEO professionals can make the content for
    snippets in basically three types
  • List If there are more answers for the query
    than it can be displayed in the form of a list.
  • Paragraph This can provide a simple definition
    for the question or summary for the query in 3-4
    lines.
  • Table The data is displayed in tabular form to
    make it simple and easy to understand.
  • The e-commerce websites or blogs are always
    looking for the best ways to reach the top of
    Googles Search Engine Result Pages (SERP). The
    result pages include shopping ads, search ads,
    graph boxes, conversion tables, and many more.
    Earning a featured snippet is the fastest way to
    drive viewers towards your platforms.
  • How do I get Snippets on Google?
  • This is a tricky thing where a professional SEO
    expert can help you display your content in the
    snippets of Google. Some of the key points that
    can help in the process are

3
  • Content
  • The content on your platform should be properly
    researched and includes basics like quality
    images, graphics, and relevant information. Usage
    of keywords should be done but never stuff a lot
    of them in your platform where it doesnt fit.
  • Formatting Content Style
  • Ensure that you follow the SEO requirements on
    your web pages and blogs. Optimize the content
    accordingly of the title, headers, description,
    and blog content. Create small pieces of relevant
    information and services to increase the chances
    of displaying the content in the featured
    snippet.
  • Usage of Questions and Answers Format
  • This format makes the task much easier and can be
    implemented inside the blog or through the FAQ
    section on your platform. The basic necessity of
    the featured snippet is to provide a gist of
    their queries and this section cannot be used for
    selling products. Make sure your content is
    relevant and crisp to the questions asked by the
    people on Googles platform.
  • Research More about the Topics
  • A professional SEO agency will always be aware of
    the common way a person approaches Google. There
    is always a certain pattern in the way people ask
    questions and find answers. The questions
    generally start from how, what, which, where,
    why, and many such common terms. An SEO
    professional can help you in making strategies
    for the content on your platforms.

4
  • Give Best Answers to the Questions
  • Make sure to use relevant keywords and phrases in
    your content. Always look into the data properly
    and make sure you answer every query related to a
    topic in your platform. Keep the texts simple and
    readable and also include infographics and
    screenshots if necessary.
  • What are the Rich Snippets on Google?
  • A normal snippet on Google search results has a
    URL, Title, and small description for every query
    searched. In the case of a rich snippet, there is
    some extra information related to the page you
    want to move ahead with. The extra information
    may include an image, contact details, ratings,
    or date the article was published online.
  • Rich snippets help the users do decide which
    platform will give the best answers to their
    queries and give the best results. Google lets
    you add rich snippets using structured data to
    your site with code in a specific format.
  • How do you Win Featured Snippets?
  • There are many ways to be in the featured snippet
    of Google. Professional SEO companies are working
    on bringing their blogs, websites, or business
    platforms in the featured snippets because it
    isnt an easy task. There are certain tricks to
    reach the featured snippet section, we can
    discuss them here

5
  • Have detailed information about the keywords used
    and their rankings. Make use of various tools to
    refine the details and ensure that such important
    keywords are used in your content.
  • Beware of the users intent while searching on
    any topic. This will help you in formatting your
    content according to their requirements and make
    use of minor details. There can be images,
    videos, or many engaging details that will force
    the user to redirect on your platform.
  • Make sure to be concise and short with your
    content. SEO professionals always ensure that the
    content is accurate according to the snippets on
    Google search result pages.
  • Keep a note on features of target snippets and
    try to work on them regularly. Ensure to check
    them regularly and update the content
    accordingly.
  • Make your content achievable and click-worthy in
    the snippet section. This can be done with the
    help of SEO professionals. There are many SEO
    tools available to see the status of the
    developed content which can help in improving the
    section and work on your weakness.
  • Use more sources, data, and research to develop
    the best content and display the content in
    simple language to make it user-friendly and
    easily understandable. Avoid using heavy
    technical terms as much as possible in the
    snippet section.
  • Have a good practice in organizing the data
    according to the research. A tabular form should
    be used in displaying data which includes
    statistics or numbers, while a simple paragraph
    for some definitions, and lists if there are
    numerous answers to a question.
  • Work on the landing page and show your skills
    that your platform has all the relevant
    information on the topic searched by the user. A
    strong source can increase your rankings in the
    SERP of Google.

6
  • What more can you do for a Featured Snippet?
  • We have tried to give you a gist about Featured
    snippets on Google and some key points to achieve
    the target. There are many things to be kept in
    mind if you want your platform to be in the
    featured snippet. A snippet is used as leverage
    by brands to bring more traffic on their
    platforms and grow their business. For getting
    featured you need help from someone who has
    marketing strategies, experience, and good
    customer services.

7
  • Contact Us
  • Elsner Technologies Pvt. Ltd
  • Contact 1 (607) 524-4040
  • Address 3405 Pennsylvania Common, Fremont, CA
    94536 USA
  • Email elsnermagentodeveloper_at_gmail.com
  • Website https//www.elsner.com/
Write a Comment
User Comments (0)
About PowerShow.com