5 Ways To Market Your Vape Shop Online

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5 Ways To Market Your Vape Shop Online
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Vape Marketing
The road to online vape shop marketing is wide
and open except for one huge bump! A bump set by
Google in their online advertising policy. Google
clearly states that products designed to
simulate tobacco smoking, is beyond their
advertising category, meaning that a vape
business owner is excluded from the use of Google
Ad Words in their online marketing strategies.
However sad it might sound, it is equally true
for all vape business owners and marketers. This
means that a vape marketer has to maximize other
marketing strategies in order to succeed in this
pacing market.
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SEO is the key
Google advertising policy keeps away vape
businesses from advertising, the next best thing
and to be practical, the only next alternative
through Google is SEO -Search Engine Optimization
is not a choice it is mandatory for vape
marketers. The number of searches was expected to
see a rise by 62 by 2015, and market research
estimates that the number of adults who vape will
reach almost 55 million by 2021.
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Email Marketing
However unimportant this might sound, in the
vaping space, email marketing is of great help.
We have to consider the crowd that uses vapes or
e-cigarettes most vape users are under the age
of 35, with a Smartphone and actively connected
to the internet. This means that your vape store
has a highway to their phone with offers, news,
updates, coupons and deals. Through email
marketing, your vape business can reach almost
all active devices in the hands of your
customers.
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Online Product Videos
Social media like Facebook and Twitter or in
YouTube video reviews and demonstrations only
increase your potential customer traffic and the
overall appeal of the product. On the same note,
we should address the fact that vapes and
e-cigarettes have numerous (and I do mean
numerous!) variations with customizable parts and
mods. This brings us to a massive number of
possible product reviews that can be done using
online videos. Remember that customers like
nothing more than a video review next to a real
store check-out.
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Full Social Media Presence
No business today can do without social media,
and online vape shop marketing, it is truer given
Google wont allow vape advertising. So, we come
back to the same point of customer retention. The
best way to build a relationship with your
customers online is by social media. It is time
you have a robust social media campaign that will
keep your customers coming back to you, not alone
but with other potential customers.
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Take Advantage of Blog Review Forums
Its figured that vaping is a lifestyle and a
culture but more than that its an element of
expression. Therefore, vapers seek a space where
they can showcase their vape and connect with
other vapers around in a community. A dedicated
blog besides the main website can maximize your
customer engagement and create maximum customer
retention. Consider having a blog to promote your
products along with vape news, trivia and tips.
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Thank You
To know more visit https//techievolve.com/vape-m
arketing