Seo performance audit by Seologist Toronto SEO Company

1
SEO COMPANY WORKSHOP

• 3-IN-1 4-IN-1 SEO AUDIT AND IMPLEMENTATION
  GUIDELINES

2
What is the solution - service / product?

• The products in question are called
• 3-in-1 SEO Audit, Research Implementation
  Guidelines
• 4-in-1 SEO Audit, Research Implementation
  Guidelines

3
What is the purpose of these products?

• Identify all the ways in which your target
  audience searches for your products / services.
• Based on that - assess your current web property
  or create the structure for a new one, making
  sure it supports you from technical and content
  standpoint - check if your content and website
  structure is tailored to provide audience with
  what they are looking for and, with the full
  compliance with search engines.
• Provide specific content and web development
  guidelines required to meet all the latest
  requirements of the search engines.
• In the case of 4-in-1 Provide an additional
  analysis of existing brand mentions about the
  client. If we see that any of these assets do not
  generate SEO value, we provide an exact plan of
  action of how to convert these missing
  opportunities into SEO equity.

4
What are the benefits for the client?

• - Minimize the chance of failure, maximize the
  chance of success of a future ongoing SEO
  campaign by setting it up with a 100 Google
  compliance from the very start. - Save money in
  the long term and generate positive SEO results
  sooner by knowing exactly what to do, and
  avoiding costly SEO mistakes, which may happen if
  you work without a proper initial audit, research
  and strategy.

5
What is a high level process to do the work? Part
1

• Step 1. First we investigate all the possible
  keywords and topics that are relevant to the
  clients business based on search volume and
  other popularity metrics. By doing this we
  discover all the different ways of how our
  clients target audience searches for his/her
  products / services. Step 2. Then, based on
  this discovery, we modify the existing website
  architecture or create a new one, making sure it
  covers all the ways in which clients target
  audience searches for his/her products and
  services.
• We identify the gaps what areas of popular
  demand are not addressed in the websites
  structure. We identify what needs to be added to
  the clients website to adapt to all the needs of
  the target audience.

6
What is a high level process to do the work? -
Part 2

• Step 3. Then we analyze the website for
  compliance with the latest technical
  requirements, and provide detailed instructions
  on all the technical enhancements that need to be
  implemented to the website in order to be in
  perfect compliance with the search engines.
• As a result of steps 2 and 3, the website fully
  addresses the needs of the target audience and
  all the technical requirements of Google. Step
  4. For a 4-in-1 audit we investigate existing
  brand mentions and web assets of a business to
  see if they generate maximum possible SEO value.
  If we see an opportunity for utilizing these
  existing assets for additional SEO value, we
  provide exact instructions on how to make it
  happen.

7
Why us? How are we different from the other
service-providers?

• All the work is performed by people with a very
  niche research analysis skill set, who have
  crafted their SEO audit skills for over 10 years
  for multiple web development companies and
  platforms
• Our deliverables come up with such detailed
  instructions, which are so easy to understand,
  that they can be followed and implemented by any
  3d party
• Our approach has resulted in hundreds of success
  stories of existing clients who followed it.
  Reality is the best proof that our strategy is
  highly effective.

8
Our Fees and What They Consist Of

• Our fees depend on the amount of hours required
  to perform a comprehensive analysis, determine
  all the missing opportunities and provide the
  detailed guidelines.
• The amount of work depends on the size of the
  industry, clients goals and existing position in
  the market, amount of various products and
  services provided by the client, level of
  competition in the industry and more.
• 3-in-1 and 4-in-1 SEO audits may cost anywhere
  from 5 to over 10K and may take from 2 weeks to
  several months to produce.
• A custom quote with timelines is provided on an
  case by case basis and is based on a initial
  analysis by the SEO department

9
Samples of Proposals Deliverables

• For 3-in-1 Audit
• upon request
• For 4-in-1 Audit
• upon request

10
FAQs

• Q Can your audits be part of monthly SEO?
• A If, after the audits are completed, we are
  privileged to have your business for the SEO on
  the ongoing basis, we can refund you up 100 of
  the cost of the audit in equal monthly
  instalments for the entire duration of your
  ongoing SEO contract. The only thing is that we
  cant predict the exact amount for monthly SEO
  before we perform the audit.
• Q Can you executive all the provided guidelines
  yourselves?
• A Yes we can implement all the provided
  guidelines for an extra cost which depends on the
  amount of workload required. The quote is
  provided extra.
• Q Can you supervise our development team for
  proper implementation?
• A Basic support such as answers to top level
  technical questions, and the QA of
  implementation are included in the cost. Our
  guidelines are so detailed and self-explanatory
  that they usually dont need any further
  explanation. However if your development team
  needs even more detailed support, we charge for
  it on the hourly basis. The quote is provided
  extra.
• Q Is there an expiration date to these audits?
  What is their shelf life?
• A Unless your business model goes through
  dramatic changes, our SEO audits have a very long
  shelf life and will work for you, with minor and
  low cost technical updates, for a very long time