How much does it cost for Search Engine Optimization? - PowerPoint PPT Presentation

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How much does it cost for Search Engine Optimization?

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SEO plays a key role in attracting the right audience and traffic to your website from diverse sources, thereby improving your chances of converting potential prospects into customers. Not only does it improve your brand’s exposure but also ranking on Google. – PowerPoint PPT presentation

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Title: How much does it cost for Search Engine Optimization?


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How much does it cost for Search Engine
Optimization?
  • https//77million.com/

2
SEO plays a key role in attracting the right
audience and traffic to your website from diverse
sources, thereby improving your chances of
converting potential prospects into customers.
Not only does it improve your brands exposure
but also ranking on Google. In the digital world,
SEO holds a lot of significance because of its
ability to improve your brand visibility and
positioning you as an expert in your field. To
yield maximum benefits from your SEO, its
important to choose a reliable SEO company. When
thinking about SEO, first thing that strikes the
mind is how much does search engine optimization
cost? Although the toolkit and mechanics used for
SEO are probably similar for majority of the
projects, concluding the search engine
optimization pricing is still a tricky task.
3
The amount you pay for SEO services will depend
on a number of parameters based on the size of
your business and the extent of services
required. While the SEO pricing plan often varies
from one agency to another, its important to
consider the fact that you often get what you pay
for when it comes to SEO services. Estimating
typical costs is tough but its safe to assume
that the cost might range from 400/month to
10,000/month depending on the level of service.
 Lets understand the different variables that
determine the search engine optimization service
cost
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Understanding the market dynamics that often
affects SEO success and pricing is amongst the
most important factor. By gauging the
competitiveness that surrounds your industry, you
can set realistic budget goals for your business.
SEO services for a gardener in a small suburban
area, for instance, might shoot the site to the
top of local rankings. The same when done in a
major metropolis, on the other hand, might only
improve rankings slightly. The value of improved
traffic also varies from business to business.
The businesss existing digital presence also
plays a key role. The site structure, the
capacity of the website, SEO optimization, the
amount of keyword-rich content, local listing,
etc. will all determine the cost of the search
engine optimization services.
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In addition to this, backlinks and domains
pointing to the website matter a lot, when it
comes to SEO. In this regard, an out-dated and
slow website might overpower and rank higher than
a modern site if the formers back-link profile
is strong and robust. All in all, the entirety of
the digital presence must be taken into
consideration while developing a strategy. Lets
delve deeper into some of the common pricing
models
6
Unfortunately, no industry standard has been set
to decide how much does SEO cost. To understand
the differences in SEO services pricing models, a
survey of over 600 agencies had been conducted by
SEO powerhouse MOZ during the late 2011. Although
more than 9 years have passed and MOZ agrees to
the fact that it isnt entirely scientific or
logical, it does offer solid insight into the
manner the agencies price this type of work.
Below-mentioned are some of the key takeaways
from the survey Project-based pricingThis is
one of the most preferred and popular pricing
models. Around 70 of the surveyed agencies
revealed that they used this type of pricing
model for most of their projects falling under
the range of 1,001-1,500, 1,501-2,500,
2501-5,000, and 5,001-7,500.
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Monthly retainer pricing modelThis one involves
charging the client on a monthly basis. The
survey revealed that the monthly rates varied
radically from agency to agency. Amongst the two
common had been 251-500/month and
2,501-5,000/month. Mixed pricing modelMost
agencies offer a mix of project-based,
retainer-based, and hourly-based pricing models
for the purpose of satisfying their clients
diverse needs and budgets. This adjustment-based
model works well to retain clients.  
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ConclusionBy now, it must be clear that the
cost of SEO varies depending on your scope. Since
the prices differ everywhere, learning what they
reflect and how they impact your business is
important to make the best choice for your
business. Remember, SEO is not a one-day task it
takes time, effort, and patience to witness the
results you seek. Look out for an agency that
adapts to the frequent changes that search
engines make to their algorithm. The agency must
also be well-adept with all the best SEO
practices to strengthen your digital presence. In
the end, it also boils down to your specific
budget and the willingness to spend as well as
your individual goals.
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  • The scope of work that influences the cost
    usually depends on the following parameters
  • How big the website is and the number of pages
    that need to be optimized?
  • The amount of content development required and
    the number of important pages that are missing
  • The number of technical issues that need to be
    fixed
  • The number of existing backlinks and the number
    of backlinks required to strengthen the website
  • The amount of competition

The number of local listings that are
required Although we cannot give you an exact
estimate as to how much does it cost for search
engine optimization, you can rest assured that
you will be charged optimally for the services
that shall help you inch closer to your vision of
ranking higher and improving your business.
10
Contact US
  • Phone No. - 1- 408 334 1943
  • Email - abhisheknaidu_at_77million.com
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