How to Decrease Website Bounce Rate 6 Tips That Work

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How to Decrease Website Bounce Rate
6 TIPS
THAT WORKS
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What Is Bounce Rate?
Bounce rate, defined in percentage, is the number
of users or visitors who leave a page without
taking a specific action, such as finalizing a
purchase, downloading a file, etc.
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Why Is It Important to Control Bounce Rate?
R E AL E STATE PR OPE R TY Remember that users
who land on your site are likely to be
interested in what you have to offer. But, if
they bounced off right away then it means you
failed to keep them engaged. Its a loss because
the user may go to someone else and make them
money. Lastly, a very high bounce rate indicates
theres something wrong with your site. It could
be anything from a design flaw to poor content.
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Whats a Good Bounce Rate?
- ADORIC
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It can be hard to give a number because it
depends on a variety of factors including the
niche and age of your site as highlighted below
Retail and eCommerce sites 20 45 for
e-commerce and retail websites B2B sites 25
55 Lead generation site 30 55
Non-eCommerce sites 35 60 Landing pages
60 90Blogs, news sites 65 90
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Blogs typically have very high bounce rates up
to 90 percent. Ecommerce sites can have a rate
as low as 20 percent. Moreover, it also largely
depends on where your traffic is coming
from. If youre confused about what a good
bounce rate is, make sure to compare your bounce
rate to other businesses in your niche. You can
easily find the bounce rate through tools like
Google Analytics.
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Why is My Bounce Rate so High?
It can be difficult to correct a problem if you
do not know whats causing it. So, lets first
talk about what causes visitors to bounce. The
Page Isnt What They Expected So a user
searches for best shoes and lands on a page
that talks about the qualities of best
shoes.Assuming the user is looking to buy the
best shoes, he or she may bounce off because the
person isnt interested in knowing about shoes,
hes only interested in buying a pair.
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Messy Design

• Nobody likes a website that looks ugly. Believe
  it or not, a large number of people will judge
  your site based on how it looks.
• Look at this design

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1 2 TIPS

• THAT WORKS

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1 ADD VIDEOS TO YOUR PAGE
2 MAKE SURE TO ADD A SEARCH BAR
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3 DO NOT NEGLECT LOADING SPEEDS
TIPS
4 DISPLAY SPECIAL OFFERS ON YOUR PAGE
5 USE SMART FORMATTING 6 COMPARE TIME SPENT
AND BOUNCE RATE
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