Choosing An Exhibition Stand Space Is Crucial - PowerPoint PPT Presentation

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Choosing An Exhibition Stand Space Is Crucial

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Aside from your maximum budget and the amount of space you need, there are a number of other important factors you need to consider when choosing the ideal exhibition space for your stand. – PowerPoint PPT presentation

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Date added: 2 September 2020
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Provided by: Robertaddington
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Title: Choosing An Exhibition Stand Space Is Crucial


1
Choosing An Exhibition Stand Space Is Crucial
2
  • Visit the venue or get a floor plan
  • Avoid the entrance/exit
  • Visibility and accessibility
  • Target high traffic areas
  • Major players make ideal neighbours

3
Visit The Venue Or Get A Floor Plan
  • If you have the opportunity you should visit the
    venue before your event, preferably when another
    event is being held, to get a feel for the best
    areas.
  • This will allow you to see where the best places
    are for high levels of foot traffic, the spaces
    that should be avoided, and how visitors
    naturally progress around the event.

4
Avoid The Entrance/Exit
  • Particularly in the case of the larger and
    popular exhibitions or trade shows, visitors
    making their way into the venue will be keen to
    quickly move away from what is always a heavily
    congested area whilst they orient and familiarise
    themselves with the venue.
  • You would be better off positioning your stand a
    little way in or even towards the centre of the
    exhibition hall.

5
Visibility And Accessibility
  • They keys to creating a successful exhibition
    stand are visibility, accessibility and visual
    impact.
  • When selecting an exhibition space its important
    to avoid proximity to any physical barriers that
    may obscure your stand or distract from its
    effectiveness.
  • The corner spaces of aisles in the centre of a
    room have more sides open, so it is easier for
    visitors to walk on to the stand, and are
    therefore more welcoming.

6
Target High Traffic Areas
  • Provided that your stand doesnt do anything to
    disturb or annoy them (loud multimedia
    demonstrations, music or light shows), selecting
    an exhibition space near an area dedicated to
    visitor downtime will provide high footfall and a
    captive audience.
  • There are some obvious places that are guaranteed
    to attract high levels of footfall including
    areas serving refreshments, seminar rooms

7
Major Players Make Ideal Neighbours
  • The biggest exhibitors from your industry are
    likely to attract the greatest footfall to their
    exhibition stand, so if you can get a stand
    somewhere in the immediate vicinity, you will
    likely benefit from their footfall.
  • You might also consider taking a stand next to a
    company in a complementary industry as it will
    offer excellent opportunities to form a mutually
    beneficial relationship.

8
WOW SPACE CREATIVE EXHIBITIONS
Wow space creative exhibitions is one of the most
celebrated exhibition stand companies of the UK.
0044 1743 383049
www.wow-space.co.uk
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