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APAC Home Wi-Fi security Solutions Market Analysis | CMI


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Title: APAC Home Wi-Fi security Solutions Market Analysis | CMI

  • Coherent Market Insights
  • Market Research and Business Consulting Services
  • https//www.coherentmarketinsights.com/
  • COVID-19 Impact Tracker

  • APAC Home Wi-Fi Security Solutions Market, By
    Component (Hardware, Software), By Home Network
    Architecture (Wi-Fi Router, Modem and Router as a
    Separate Device, Modem and Router as one Device,
    Wi-Fi Range Extender) - Size, Share, Outlook, and
    Opportunity Analysis, 2019 - 2027
  • The APAC Home Wi-Fi Security Solutions market is
    estimated to account for US 10,748.5 Mn in terms
    of value by the end of 2019

Market Drivers
  • Increasing users of smart devices and growing
    penetration of internet is expected to drive the
    APAC Home Wi-Fi Security Solutions Market during
    the forecast period
  • In the recent past, there has been significant
    growth in adoption of smart devices and internet
    usage in Asia Pacific region. There has been 10
    fold increase in terms of access in emerging
    economies such as Indonesia, China, Malaysia, and
    India. Moreover, growing cyber-crime networks and
    introduction of advanced commercial-scale
    toolkits coupled with rising focus on
    monetization of malware and associated threats
    are expected to drive the market growth in the
    near future. For instance, according to
    Ineternetlivestats, number of internet users in
    India reached to 27 of total population in 2015,
    up from 2.4 in 2005. According to the same
    source, Malaysia and Indonesian showed growth of
    15.8 to 43.4 and 3.6 and 19.4 respectively
    from 2005 to 2015.

  • Availability of lucrative polices offered by
    wireless network service provider is expected to
    propel the APAC home Wi-Fi security solutions
    market growth over the forecast period
  • The home user category in wireless network has
    increased in the recent past in the region. This
    is owing to growing need to stay connected and
    avail advantages of online transactions is
    expected to drive the market growth in the near
    future. For instance, in April 2015, the
    Government of India announced plans to roll-out
    free high-speed Wi-Fi 2,500 cities and towns
    across the country over the next three years. The
    program was conducted under Digital India
    Initiative, involving investment of US 1.04

  • India dominated the APAC Home Wi-Fi Security
    Solutions market in 2018, accounting for 75.5
    share in terms of volume, followed by Indonesia
    and Malaysia, respectively

Market Restraints
  • Lack of awareness regarding home wireless
    networks is expected to restrain growth of the
    APAC home Wi-Fi security solutions market during
    the forecast period
  • Although the market is expanding significantly,
    there is lack of awareness regarding wireless
    network, especially in emerging economies.
    Moreover, majority of household devices are not
    connected by Wi-Fi network, which in turn, is
    expected to restrain growth of the market in the
    near future. For instance, according to Coherent
    Market Insights analysis, there is prominent
    preference smart homes and related services in
    Tier-1 cities in emerging economies such as
    India. However, this preference is extremely low
    in non-metro or Tier-2 or 3 cities, owing to
    higher prices and lack of awareness.
  • Inadequate channel support for the sale of
    wireless network devices is expected to hinder
    the market growth in the near future
  • Although the companies are selling Wi-Fi security
    solutions are selling these products via existing
    channels including their websites, service
    providers, and retail stores, finding new
    distribution channel to increase its penetration
    is expected to pose significant challenge for
    market players. Companies need to enter into
    distribution agreement with various channels, in
    order to enhance their sale.

Market Opportunities
  • Proactive initiatives taken by government of
    various countries, in order to expand internet
    penetration is expected offer lucrative
    opportunities for market players
  • Various emerging economies in Asia Pacific are
    involved in increasing penetration of internet,
    by undertaking initiatives for high-speed and
    cost-effective internet. These initiatives are
    expected to fuel adoption of M2M communication,
    thereby driving demand for concerning security
    solutions. For instance, in 2007, the Government
    of Malaysia introduced National Broadband
    Initiative (NBI) with target to achieve 50
    household broadband penetration by 2015.

  • Increasing awareness regarding cyber security and
    associated threats is expected to pose excellent
    growth opportunities for market players
  • Emerging economies in Asia Pacific such as India,
    Malaysia, Indonesia, and China are home to
    well-established financial markets. High growth
    of e-commerce industry and baking sector has
    increased the prevalence of cyber-attacks.
    Although, until 2015, there were no uniformity in
    law regarding cyber-attacks, mandating their
    disclosure, the organizations have started to
    focus on cyber security, in order to neutralize
    the threats. For instance, in 2015, McAfee, Inc.
    (Now Intel Security Group), Palo Alto Networks,
    Inc., Fortient, Inc., and Symantec Corporation
    came together to establish Cyber Threat Alliance.
    The group provides intelligence regarding cyber
    threats and cyber-attacks across the region.

Market Trends
  • Upsurge of advance home security systems has
    emerged as the latest trend in APAC home Wi-Fi
    security solutions market
  • Previously, introduction of smart home concept
    required significant amount of professionals for
    hardwiring the house. However, this situation has
    changed with innovations in smart home and
    related technologies and innovative home security
    systems. For instance, the advanced home security
    systems have features such as plug-and-play and
    DIY devices.
  • Growing reliance of cloud service is another
    major trend influencing the market behavior
  • Cloud integration has increased in the recent
    past with rising change in the way peripheral
    devices are developed, as functions are
    transported to the cloud leaving questions on
    interoperability. Moreover, cloud adoption has
    increased for networking, storage, compute, and
    for reducing cost of user devices and smooth
    functioning of new devices.

  • 802.11 Standards This standard is introduced by
    Institute of Electrical and Electronics Engineers
    (IEEE) in support for secure WLAN deployments
  • Department of Telecommunications (DoT)
    Regulations The objective of DoT regulation is
    to ensure that public WiFi Internet access are
    not utilized for illegal purpose.

  • APAC Hardware based Home Wi-Fi Security Solutions
    market was valued at US 9,113.0 Mn in 2018 and
    is expected to grow at a CAGR of 13.4 between
    2019 and 2027

Competitive Section
  • Key players operating in the APAC home Wi-Fi
    security solutions market are Cujo LLC, KoalaSafe
    Inc., and Systems Solutions Development
    Technologies Ltd. (SSD-Tech), Cisco System Inc.,
    Panasonic Corporation, Luma Home Inc., Aruba
    Networks, Inc., Securifi, Keezel Inc., and others

Key Developments
  • Key players in the market are focused on
    collaborations and partnerships, in order to gain
    competitive edge in the market. For instance, in
    February 2019, Cujo LLC, a provider of network
    security, collaborated with AirTies to provide
    cybersecurity and smart Wi-Fi solutions to
    network operators.
  • In December 2018, Cognitive Systems Corporation,
    Qualcomm Technologies, and Plume entered into
    partnership with Stanley Black Decker with an
    objective to Omni security product. This product
    is enabled by Cognitives Wi-Fi motion technology
    and Plumes cognitive service curation platform.
    This security product offers security and motion
    detection system to users to ensure security at
    home and businesses.

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