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How to build your own contemporary Social Network? - Halkwinds

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Title: How to build your own contemporary Social Network? - Halkwinds


1
How to build your own contemporary Social Network?
  • http//www.halkwinds.com/

2
A Basic But Billion Question, What Is A Social
Network?
  • To put it simply, it means connecting to your
    friends, family, colleagues, customers, or
    clients through internet-based social media
    sites. It consists of people that share similar
    interests like yours.Building a social network
    online can also mean gaining an audience for a
    social purpose, a business purpose, or both.The
    most common networking sites include platforms
    like Twitter, Facebook, Instagram, LinkedIn,
    Pinterest, etc.Despite the never-ending
    competition, Facebook still holds the first
    position with over two billion users. It remains
    the largest and most popular platform.

3
How To Build A Contemporary Social Networking
Platform?
4
Since the creation of Facebook, the social media
industry has been booming. The popular networking
platforms provide users with everything they
want, including dating, job hunting, professional
communication, online shopping, and whatnot.In
today's world when everything is happening
digitally, people definitely need these
resources.But before understanding the complex
yet the remunerative process of developing your
own social networking site let's understand it's
types and features.
5
  • Types of social networking sites
  • Social Networks
  • Educational Platforms
  • Scientific and Academic Communities
  • Entertaining Websites
  • Professional Platforms
  • Corporate Resources
  • Information Websites
  • Dating resources

6
All of these different networking sites have
varied target audiences and a different
purpose.For example, Entertainment can be found
on social networking sites like Instagram but
entertainment media is solely made to provide you
with quality entertainment content.
7
Must-Have Features
  • A good quality site should consider the following
    features in order to be user friendly
  • Easy onboarding
  • Creation of Profile
  • Allowing users to easily find people, groups,
    brands or communities
  • Allowing the user to add or follow the people
    they like, to be able to read the content they
    are interested in
  • Chat options, allowing to send or receive a
    message
  • Push notifications
  • File transfer
  • Analytical tools to keep track of the performance
    of their business

8
Phases Of Development
9
Ideation
  • Big projects start from an idea. It must have
    value and be unique and must stand out among
    other similar projects. You should have unique
    features, promotion actions, pleasant bonuses,
    loyalty programs, and similar specialties to
    fascinate the visitors and attract more
    business.You should also decide beforehand, a
    lot of things like the category/type of social
    networking site it fits in and how and what you
    should name it so that it steals the show and so
    on.

10
Research
  • Google can be your strong starting point to
    collect and analyze the demographics and
    psychographics of a variety of people. Online
    research might be time-consuming but its
    reliable and simple.Another way is to prepare a
    demo version of your social media that you can
    test on real people. This process will involve
    arranging test users, preparing various interview
    questions, and providing testing equipment. This
    can be time-consuming and costly.

11
The Choice Of Networking Services Technology
  • You can either choose to build a site from
    scratch or you can choose to take the easier road
    of choosing from the templates.Facebook is
    based on React and Twitter rides on Ruby Rails.
    There are other javascript frameworks like
    Angular JS and VueJS, that you can explore to
    base your new social network on.If you aim to
    achieve maximum results, the road not taken is
    always the best. While you choose to make your
    websites with your unique ideas, you make a
    better choice for long-run success.

12
Social Network Design
  • How to design a social network that will be
    user-friendly and functional?Design plays a big
    role. It should not be flashy or dull. We suggest
    you keep it minimal and simple. The reason behind
    this is that the users want to feel connected and
    you cannot make them feel so by making the
    website all about you.One thing that most of
    the popular networking apps have in common is a
    user-oriented design and ease of use. In
    addition, the first page should have a
    call-to-action, so you can get more signed up
    users.

13
Social Network Web Development
  • We've reached a crucial point now, for all of
    this process was about, the site development.
    This step deals with the type of technology to be
    used for making the site. They can be divided
    into two types ready to customize and deploy CMS
    and frameworks.And again, you may consider the
    necessity to hire a professional team with
    all-round experience for a reliable development,
    capable of scaling as users grow.

14
Testing
  • After the completion of the development, it is
    necessary to check the social network. You have
    to make sure everything works as it should and
    that, there are no bugs in the code, failures
    when the resource is running, etc.We recommend
    you to hire a professional team if you are not
    willing to witness any unpleasant surprises in
    the future.

15
Commissioning
  • Were not done yet. If testing says that design
    and code are ready to deploy then we bring the
    database and APIs to life.
  • There are a number of hosting platforms to choose
    from according to the specifics of your project.
    This step is related to future scaling options of
    your social network.
  • After your project has been launched, it's time
    to load and configure it before it goes out.
  • Run your analytic tool configuration, and you are
    ready for one last final testing!

16
Monetization
  • If youre considering options to develop a social
    network website, youre definitely planning to
    make money on your platform. It's time to combine
    your passion with earning money.
  • The most common way to monetize is to advertise
    on your platform. It can be either context
    advertisements or banners
  • Affiliate marketing consists of collaboration
    with companies and influencers via affiliate
    programs
  • Selling products - physical or digital
  • Providing freelance services
  • Event organization with fees

17
Marketing
  • Aggressive marketing is essential while breaking
    into a saturated and established market. Announce
    your platform and gradually increase the number
    of visitors as it is very important to conduct
    active advertising campaigns.In order to expand
    your target audience, your social media marketing
    strategy should be original and well-thought-out.

18
Now That You Have A Platform How Do You Build A
Community
19
Have you ever thought of building your own social
network? If the answer is yes, then youre in the
right place.Earlier networking looked like -
attending functions, shaking hands, talking about
your interests and swapping business cards.
Today, we do much more of our networking online,
and not everyone really knows how to go about
this. So, in the spirit of breaking through, here
are few secrets everyone should know about
building a social network.
20
Be A Pro-Active Part Of A Community
  • Enter the virtual world by getting yourself
    established on popular sites such as Facebook,
    Twitter, Instagram, Snapchat, Pinterest, Tumblr,
    Reddit, YouTube, and Flickr etc. There are many
    such online communities that you can actively be
    involved in. For a head start, ask your pals or
    colleagues what social media they use.

21
Do Your Homework
  • By homework, we mean Research. The Internet is a
    blessing when it comes to information. There are
    a lot of available resources out there where you
    can gather and analyze psychographics,
    demographics, and behavioral habits of large
    masses of people. This research will help you
    find your target audience that has interests
    similar to yours.Find message boards or online
    communities that focus on one of your interests
    and add them freely.

22
Be Vocal
  • Once you find a network that suits you and your
    target audience, take time to comment, discuss or
    give polite opinions on the posts, blogs or
    articles they share.Start posting and sharing
    your views and knowledge that you have. This will
    get your audience's attention that you exist and
    also they will get to know who you are and what
    your interests and opinions are by your active
    participation.You can also read comments or
    posts of people having similar interests and can
    get to know them by sending an e-mail or a
    message or build a relationship by endorsing
    their business.

23
Present Yourself Smartly
  • Be active on the sites you choose! Actively stay
    connected through comments, e-mails, or by
    sharing a comment, photo, or article that
    interests you and that you think may interest
    others. Suggest ways that you can work together
    that will be of benefit to both of you and don't
    make yourself look like you're trying to sell
    them something.

24
Invite People To Connect Online, In An Offline Way
  • Throw parties, attend weddings, funerals and
    parties that you are invited to.Attend summits,
    festivals, conferences, expositions, and fairs
    and actively participate by things like
    introducing yourself and asking questions at the
    panels.

25
Work Your Network
  • Once you have successfully built your online
    community, try to stay as connected as possible
    by helping people if they need help and similarly
    you can also openly ask for help. For instance,
    if you are looking for a job, post about it
    freely, forward your resume and talk to people
    about their networks.

26
Social networks are the most promising direction
among startups. Developing one of your own is a
process that yields long-term and sustaining
profits.The number of active users on Facebook
is decreasing. People are constantly looking for
alternative solutions and are ready to try new
platforms.We are one of the finest in the
industry when it comes to delivering very
intricate and featured packed solutions for our
clients. Our recent success was a social network
targeted and tailored for European and North
American audiences.Get in touch with us if
youre looking to build the next Facebook. )
27
TLDR
  • Research and ideate
  • Identify a disruptive element to stand out
  • Find development partners who can help you build
    a social media app
  • Define scope and allocate resources
  • Zero in of tech stack
  • Get the development going
  • As youre ready to launch deploy marketing in
    full force
  • Get the word out
  • Build a community, start with your own people
  • See it grow

28
Thank you
  • info_at_halkwinds.com
  • http//www.halkwinds.com/
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