Title: How to build your own contemporary Social Network? - Halkwinds
1How to build your own contemporary Social Network?
2A Basic But Billion Question, What Is A Social
Network?
- To put it simply, it means connecting to your
friends, family, colleagues, customers, or
clients through internet-based social media
sites. It consists of people that share similar
interests like yours.Building a social network
online can also mean gaining an audience for a
social purpose, a business purpose, or both.The
most common networking sites include platforms
like Twitter, Facebook, Instagram, LinkedIn,
Pinterest, etc.Despite the never-ending
competition, Facebook still holds the first
position with over two billion users. It remains
the largest and most popular platform.
3How To Build A Contemporary Social Networking
Platform?
4Since the creation of Facebook, the social media
industry has been booming. The popular networking
platforms provide users with everything they
want, including dating, job hunting, professional
communication, online shopping, and whatnot.In
today's world when everything is happening
digitally, people definitely need these
resources.But before understanding the complex
yet the remunerative process of developing your
own social networking site let's understand it's
types and features.
5- Types of social networking sites
- Social Networks
- Educational Platforms
- Scientific and Academic Communities
- Entertaining Websites
- Professional Platforms
- Corporate Resources
- Information Websites
- Dating resources
6All of these different networking sites have
varied target audiences and a different
purpose.For example, Entertainment can be found
on social networking sites like Instagram but
entertainment media is solely made to provide you
with quality entertainment content.
7Must-Have Features
- A good quality site should consider the following
features in order to be user friendly - Easy onboarding
- Creation of Profile
- Allowing users to easily find people, groups,
brands or communities - Allowing the user to add or follow the people
they like, to be able to read the content they
are interested in - Chat options, allowing to send or receive a
message - Push notifications
- File transfer
- Analytical tools to keep track of the performance
of their business
8Phases Of Development
9Ideation
- Big projects start from an idea. It must have
value and be unique and must stand out among
other similar projects. You should have unique
features, promotion actions, pleasant bonuses,
loyalty programs, and similar specialties to
fascinate the visitors and attract more
business.You should also decide beforehand, a
lot of things like the category/type of social
networking site it fits in and how and what you
should name it so that it steals the show and so
on.
10Research
- Google can be your strong starting point to
collect and analyze the demographics and
psychographics of a variety of people. Online
research might be time-consuming but its
reliable and simple.Another way is to prepare a
demo version of your social media that you can
test on real people. This process will involve
arranging test users, preparing various interview
questions, and providing testing equipment. This
can be time-consuming and costly.
11The Choice Of Networking Services Technology
- You can either choose to build a site from
scratch or you can choose to take the easier road
of choosing from the templates.Facebook is
based on React and Twitter rides on Ruby Rails.
There are other javascript frameworks like
Angular JS and VueJS, that you can explore to
base your new social network on.If you aim to
achieve maximum results, the road not taken is
always the best. While you choose to make your
websites with your unique ideas, you make a
better choice for long-run success.
12Social Network Design
- How to design a social network that will be
user-friendly and functional?Design plays a big
role. It should not be flashy or dull. We suggest
you keep it minimal and simple. The reason behind
this is that the users want to feel connected and
you cannot make them feel so by making the
website all about you.One thing that most of
the popular networking apps have in common is a
user-oriented design and ease of use. In
addition, the first page should have a
call-to-action, so you can get more signed up
users.
13Social Network Web Development
- We've reached a crucial point now, for all of
this process was about, the site development.
This step deals with the type of technology to be
used for making the site. They can be divided
into two types ready to customize and deploy CMS
and frameworks.And again, you may consider the
necessity to hire a professional team with
all-round experience for a reliable development,
capable of scaling as users grow.
14Testing
- After the completion of the development, it is
necessary to check the social network. You have
to make sure everything works as it should and
that, there are no bugs in the code, failures
when the resource is running, etc.We recommend
you to hire a professional team if you are not
willing to witness any unpleasant surprises in
the future.
15Commissioning
- Were not done yet. If testing says that design
and code are ready to deploy then we bring the
database and APIs to life. - There are a number of hosting platforms to choose
from according to the specifics of your project.
This step is related to future scaling options of
your social network. - After your project has been launched, it's time
to load and configure it before it goes out. - Run your analytic tool configuration, and you are
ready for one last final testing!
16Monetization
- If youre considering options to develop a social
network website, youre definitely planning to
make money on your platform. It's time to combine
your passion with earning money. - The most common way to monetize is to advertise
on your platform. It can be either context
advertisements or banners - Affiliate marketing consists of collaboration
with companies and influencers via affiliate
programs - Selling products - physical or digital
- Providing freelance services
- Event organization with fees
17Marketing
- Aggressive marketing is essential while breaking
into a saturated and established market. Announce
your platform and gradually increase the number
of visitors as it is very important to conduct
active advertising campaigns.In order to expand
your target audience, your social media marketing
strategy should be original and well-thought-out.
18Now That You Have A Platform How Do You Build A
Community
19Have you ever thought of building your own social
network? If the answer is yes, then youre in the
right place.Earlier networking looked like -
attending functions, shaking hands, talking about
your interests and swapping business cards.
Today, we do much more of our networking online,
and not everyone really knows how to go about
this. So, in the spirit of breaking through, here
are few secrets everyone should know about
building a social network.
20Be A Pro-Active Part Of A Community
- Enter the virtual world by getting yourself
established on popular sites such as Facebook,
Twitter, Instagram, Snapchat, Pinterest, Tumblr,
Reddit, YouTube, and Flickr etc. There are many
such online communities that you can actively be
involved in. For a head start, ask your pals or
colleagues what social media they use.
21Do Your Homework
- By homework, we mean Research. The Internet is a
blessing when it comes to information. There are
a lot of available resources out there where you
can gather and analyze psychographics,
demographics, and behavioral habits of large
masses of people. This research will help you
find your target audience that has interests
similar to yours.Find message boards or online
communities that focus on one of your interests
and add them freely.
22Be Vocal
- Once you find a network that suits you and your
target audience, take time to comment, discuss or
give polite opinions on the posts, blogs or
articles they share.Start posting and sharing
your views and knowledge that you have. This will
get your audience's attention that you exist and
also they will get to know who you are and what
your interests and opinions are by your active
participation.You can also read comments or
posts of people having similar interests and can
get to know them by sending an e-mail or a
message or build a relationship by endorsing
their business.
23Present Yourself Smartly
- Be active on the sites you choose! Actively stay
connected through comments, e-mails, or by
sharing a comment, photo, or article that
interests you and that you think may interest
others. Suggest ways that you can work together
that will be of benefit to both of you and don't
make yourself look like you're trying to sell
them something.
24Invite People To Connect Online, In An Offline Way
- Throw parties, attend weddings, funerals and
parties that you are invited to.Attend summits,
festivals, conferences, expositions, and fairs
and actively participate by things like
introducing yourself and asking questions at the
panels.
25Work Your Network
- Once you have successfully built your online
community, try to stay as connected as possible
by helping people if they need help and similarly
you can also openly ask for help. For instance,
if you are looking for a job, post about it
freely, forward your resume and talk to people
about their networks.
26Social networks are the most promising direction
among startups. Developing one of your own is a
process that yields long-term and sustaining
profits.The number of active users on Facebook
is decreasing. People are constantly looking for
alternative solutions and are ready to try new
platforms.We are one of the finest in the
industry when it comes to delivering very
intricate and featured packed solutions for our
clients. Our recent success was a social network
targeted and tailored for European and North
American audiences.Get in touch with us if
youre looking to build the next Facebook. )
27TLDR
- Research and ideate
- Identify a disruptive element to stand out
- Find development partners who can help you build
a social media app - Define scope and allocate resources
- Zero in of tech stack
- Get the development going
- As youre ready to launch deploy marketing in
full force - Get the word out
- Build a community, start with your own people
- See it grow
28Thank you