Facebook Chatbot Agency - PowerPoint PPT Presentation

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Facebook Chatbot Agency

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We identified massive growth potential through opening and capitalizing on a new marketing channel for Evolve. We initially wanted to grow the list as fast and efficiently as possible, to do this we ran contests. Contests giving away a gift card as well as Contact Music Festival tickets. – PowerPoint PPT presentation

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Title: Facebook Chatbot Agency


1
Black Sheep Digital Marketing
BOTS AUTOMATION
https//blacksheepdigital.ca/
2
(No Transcript)
3
WHAT IS A MESSENGER BOT?
A Facebook messenger bot is a piece of software
that uses artificial intelligence (AI) to
communicate with customers. Simply put, these
bots understand what is being asked and can then
formulate a response in a very human way.
4
HOW DO THEY WORK?
Messenger bots have many different applications,
the most common being customer service. If you
notice that you frequently receive the same 5-10
questions, you can create a custom automated
sequence to allow your bot to answer the
customers questions in a faster and more
efficient manner than any person could compete
with. This will not only save you time and money,
but it will also increase the quality of the
interaction with your future customers.
5
OUR STRATEGY
We identified massive growth potential through
opening and capitalizing on a new marketing
channel for Evolve. We initially wanted to grow
the list as fast and efficiently as possible, to
do this we ran contests. Contests giving away a
gift card as well as Contact Music Festival
tickets. To enter into the contests the user had
to subscribe into the messenger list. After we
have built a substantial list we are now able to
use that list to market future promotions,
similar to an email list, except with 90 open
rates.
6
RESULTS
  • 668 Highly Targeted Subscribers
  • 97 Open Rate
  • 76 Click Through Rate
  • 12x ROI From Contests

7
FOR MORE DETAILS, VISIT US
HTTPS//BLACKSHEEPDIGITAL.CA/
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