How to Start with Social Media Marketing for Small Businesses in the Middle East? - PowerPoint PPT Presentation

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How to Start with Social Media Marketing for Small Businesses in the Middle East?


In the Middle East, the use of social media marketing has reached its peak. Much like the rest of the world, social media has become an essential part of daily internet usage in Kuwait and the rest of the Middle East regions. Here are some of the interesting social media statistics. – PowerPoint PPT presentation

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Date added: 19 August 2020
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Title: How to Start with Social Media Marketing for Small Businesses in the Middle East?

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  • In the Middle East, the use of social media
    marketing has reached its peak. Much like the
    rest of the world, social media has become an
    essential part of daily internet usage in Kuwait
    and the rest of the Middle East regions.
  • Some of the interesting social media statistics
    in Kuwait 2020
  • The total number of social media users in Kuwait
    increased by 155,000 during April 2019 to January
  • As of January 2020, there were 4,096,000 Facebook
    users in Kuwait, which is accounted for 93.8 of
    its entire population.
  • Twitter is ranked second as the most used social
    media platform per individual and businesses in
    Kuwait, with an online market share of 17.61
    during April 2020.
  • The majority of the social media agencies in
    Kuwait are relying on five major social media
    platforms, Facebook, Instagram, Twitter,
    Snapchat, and LinkedIn.
  • These statistics indicate and prove the
    significant role social media plays in the life
    of the Middle Eastern population, which is why we
    hear how crucial it is for any business to have a
    strong social media presence.

Social media has a massive impact on how both big
and small brands connect with their target
audience. Today, many distinguished brands such
as Zain, NBKGroup, Boubyan Bank, STC Kuwait, and
Toyota Kuwait are found trending on YouTube,
using it as a means of interaction with their
audience during these economically stressful
times. Did you know that 32 of small businesses
find social media a challenging marketing channel
to win? It proves that there is a substantial gap
between the usage of social media by small
businesses and how they should be utilizing their
digital channels or social media marketing
services. Are you one of those SMBs struggling
to get your social media presence noticed and
reap the benefits of this powerful medium to grow
your business? This post will be an on-hand guide
for small business owners to make social media
marketing service work for them. Misalignments
regard to Social Media in SMBs Before getting
into how you can use social media more
effectively for your small business, it is
crucial to debunk a few of the most common
misalignments and establish the affirmative
thinking of social media marketing services for
SMBs. A few of the key points when it comes to
these services are
  • Google algorithms keep changing and new social
    media platforms launch every now and then. This
    imposes a great challenge on the social media
    management agency to define a strategy for
    long-term success.
  • Social media platforms are majorly used by SMBs
    to generate leads. Still, it is of no use until
    the small businesses run proper ad campaigns to
    capture the necessary information from their
    target audience and sell more products.
  • Many companies often believe that social media is
    meant for engagement with the customers, but they
    lack the knowledge to convert those engagements
    into the business.
  • These are a few of the reasons why many SMBs
    often feel social media marketing a daunting
    task. So, how can you avoid such issues and make
    a powerful social media marketing strategy? Let
    us explore how to use social media effectively
    for your small business.
  • Designing a realistic social media
    marketing STRATEGY!
  • To use social media to grow your brand
    effectively, the first step is to create a
    well-planned social media strategy. Unlike other
    marketing activities, social media marketing
    differs since it requires focusing on a variety
    of variables like brand, industry domain, how
    innovative your products or services are, budget,
    and a lot more. Of course, you can rely on social
    media marketing services from digital marketing
    experts, but before that, you have to specify the
    following information

Define clear-cut GOALS and BUDGET! To maximize
your results from the Best Social Media Marketing
Agency you employ, it is crucial that you have
clear goals and budget for your marketing
campaigns. Based on the nature of your business,
you might have different objectives than others.
It is crucial that you decide on the goals,
whether you aim to drive more traffic, improve
brand awareness, increase social media following,
or to generate leads through engagement.
Identifying these goals allow you to create a
proper plan with the appropriate budget,
resulting in positive digital marketing. If you
have merely or no presence on the social
platforms, you might have to come up with a
bigger budget and spend some time analyzing
whether social media can be a helpful tool for
your business growth or not. Get clear about
social media CHANNEL to be used! Every so often,
new social media platforms are introduced across
the world! Many giant brands often invest their
time to think about the social media platform
that will work best for them. Presently, Facebook
and Twitter are leading when it comes to social
media usage in the Middle East, so it is highly
recommended that you start with those platforms.
If you have some other thoughts, the social media
management agency you employ has the resources to
conduct in-depth research of new and already
existing social media platforms, to determine the
best platform for you. However, the rule of thumb
is to follow your audience! Wherever your target
audience is, go to their social media channel
when conducting your marketing campaigns. Think
about social media CONTENT strategy Among all
the social media marketing tactics, finding out
what is going to be shared is the most
fundamental action. When you think about what to
post, it takes a lot of effort to create creative
and original content. Additional struggles also
include creating a variety of different
strategies to promote these posts and show them
to as many people as possible in the most
cost-effective manner. This can be challenging
for SMBs, which is when a professional digital
marketing company can provide essential services
to these businesses. However, to start with, you
can think about status updates, product
promotions, and content to improve engagement.
You must think about your audience, understand
what they expect, and pitch the right content to
make your social media marketing efforts worth
it! Consider using social media TOOLS
When you invest significant money into social
media marketing, consider social media tools and
technologies within your budget. Each tool or
technology will have different prices, and it
depends totally on your social media budget and
target audience. Based on your budget and
strategy, you can either have a full suite of
social media tools or merely a single application
to help you manage your strategy. You can have
detailed research about popular tools,
i.e. Hootsuite, Buffer, MeetEdger, and more. It
is time to think about enabling your own social
media team If you have carefully reviewed the
post, you might have realized that when it comes
to social media marketing, it is not something
you can go all alone and win the battle. Hiring a
social media management agency can help in
crafting and implementing your small business
social media strategy that allows you to reach
your goals. Want to discuss how social media can
work best for your SMB? Get in touch with our
experts now!
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