5 Signs Your Digital Marketing Strategy Needs to Change

1
ESP Inspire

• https//www.espinspire.com/

2
(No Transcript)
3
5 Signs Your Digital Marketing Strategy Needs to
Change
4
(No Transcript)
5

• Not getting the expected outcomes from your
  marketing strategy? You may need to check several
  factors involved to get you closer to your
  marketing objectives. The most obvious sign that
  your marketing strategy is not helping is that
  you are not getting the results from your
  marketing campaigns. But before you make any
  alternative plans, you may need to ask yourself a
  simple question Am I using the right tracking
  metrics? If the answer to your question is yes,
  you may need to devise another marketing plan.
  However, if you are unsure about the answer, then
  the first step you need to take is to set up the
  correct tracking metrics. Digital marketing is
  not less than an art. This means, the more you
  play with creativity and accuracy, the more
  marketing objectives you will be able to
  accomplish.

6

• If you are unhappy with your marketing progress
  and looking for signs to devise a new strategy.
• Here Are Five Major Factors That You Can Check To
  Make Your Decision.

7
Insignificant ROI

• The most basic sign that indicates a poor
  marketing plan is the insignificant return on
  investment (ROI) for your marketing efforts.
  Online web marketing involves multiple technical
  and non-technical factors to produce expected
  results. However, the primary goal is to achieve
  maximum ROI. If your marketing campaigns are
  receiving a positive response but your ROI is
  insignificant, then you may need to work around a
  different strategy to produce the desired
  results.

8
Flat Social Ad Campaigns

• Social ad campaigns are more than posting and
  hoping for user engagement. For a successful
  campaign, it is important that your content
  resonates with the curiosity of your desired
  audience. If your posts contain information that
  does not intrigue the users to engage and
  respond, you are most likely to receive little to
  no marketing benefit. It is also equally
  important to make a proper use of analytical
  tools to track the campaigns progress. Web
  marketing solutions require clearly defined
  approach. If your ad campaigns are not producing
  multiplying effects, you can take it as a sign to
  use a different strategy for campaign creation.

9
Good Web Traffic but No Conversions

• Before you choose or reject a marketing strategy,
  you need to make sure that you are not settling
  for good website traffic only. You may receive a
  huge traffic on your website or social pages but
  they are only as effective as the number of
  conversions observed through each day. The
  primary objective of marketing is the translation
  of your marketing strategy into conversions. If
  you are unable to observe any conversions, it is
  a clear sign that your marketing strategy needs a
  revision.

10
Ineffective User Engagement Tools

• User engagement tactics have a great importance
  in accomplishing internet marketing objectives.
  If you have enabled user interaction tools such
  as chat boxes and phone assistance on your social
  media profiles as well as website, you are more
  likely to see improved results. However, if these
  tools are not helping either, you may need to
  work around your content development strategy.
  Hiring a social media copywriter can minimize
  this gap by providing users more interesting
  content allowing them to engage more effectively.
  

11
Poor Website Visibility in the Search Results

• A websites visibility is dependent on the
  quality of efforts applied on its SEO. Poor
  search engine rankings can be due to various
  reasons. However, they all lead to one major
  disadvantage little to no website traffic. If
  your website is falling deeper behind the search
  results, you need to immediately start your
  efforts in improving the factors helpful for a
  better search engine visibility. The websites
  that are visible in the top few searches are most
  likely to receive a positive user response and
  more conversions. You can take assistance from an
  internet marketing services provider to elevate
  your websites overall status in the search
  engines.

12
Thank You