Five Web Design Tips to Increase Conversion Rates

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Five Web Design Tips to Increase Conversion Rates

• By Digiwhiz

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• Appealing web design is essential, but it can't
  lose sight of the basics of creating a website.
  The main reasons for its initiation are to
  convert traffic into lead submissions, phone
  calls, store visits and finally sales. Without
  these actions, the website will be of no use to
  the business as it will not generate sales.
  Naturally, the more the conversions, the more
  revenues the company makes.
• If your website conversions are shallow, it
  requires changes that can make the whole thing
  more fruitful. Here are six takeaways, whose
  implementation will help improve your conversion
  rates.
• Choose simple over intricate website designs.
• Web design trends keep changing now and then.
  Today's customers appreciate clean and
  straightforward layouts. You can keep your
  designs simply flat and impress your visitors
  with good content and offerings. 
• A website that bombs its visitors with
  unnecessary animation and flash may annoy them.
  Along with that, it may also increase the site's
  loading time and slow down the overall
  experience. 
• You may consult some of the web design company
  experts to help you with an attractive website.

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• Remove unnecessary form fields.
• Irrelevant form fields often drive the visitor
  away. If you are keen on having an effective
  conversion rate, you must keep only the required
  form fields. The unnecessary ones should be
  removed. 
• Also, another thing that must be kept in mind is
  that all the necessary information should be
  collected. No essential information should be
  skipped just to keep it short. Thus, it would
  help if you found the right balance between
  getting the critical lead information,
  maintaining the minimum of the fields. Just make
  sure every field plays a significant role If not,
  remove it. 
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• Easy Navigation
• The navigation through the site should be smooth
  and precise. It must not confuse and frustrate
  the visitors to a point they leave the page. Make
  sure you keep your navigation menu as simple as
  possible with all necessary details. Too many
  options can be overwhelming. 
• Your website must be able to guide the visitors
  and take them smoothly on the path of completing
  the submission action. 

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Use real-life images of your products. Use high
graphic images of your products strategically to
showcase them. Showcasing your products on your
site is one of the efficient ways of marketing
them. The visitor will get an idea of how the
product looks and will be motivated to purchase
it.  Please do not use stock photos it only
affects the aesthetics of your site. These
pictures further slow down your site, increasing
your loading time. Customers aren't going to show
confidence in the business that is trying to
portray their expertise through stock photos. In
case you are struggling with the graphics
part, take help of web design services experts.
They will guide you and help you with the
same.  Place the company's contact details
strategically. The main motive of having a
website is to have a reasonable conversion rate.
If you don't provide the company's details such
as phone no., address, e-mail address and other,
it may affect its credibility.  A customer may
want to contact before they make purchases and
clear doubts about the product. In case of
absence of contact details, they may refrain from
making such purchases. Thus, it increases the
bounce rate.  Therefore, make it as easy as
possible. 
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78-five-web-design-tips-to-increase-conversion-rat
es/