Title: 12 Innovative Ways to Increase Your Online Sales in 2020
1(No Transcript)
212 Innovative Waysto Increase YourOnline Sales
in 2020
(Protocloud Technologies)
Read Now
3- If you have achieved a decent number of followers
on your social media and getting good traffic on
your website, the next step is to increase your
online sales. Your sales are equivalent to your
revenue thus, its time to convert your leads
into buying customers. - At Protocloud Technologies, we never stop until
you achieve your sales targets. Thats why we are
called the best online marketing company.
However, if you want to try some of our tried and
tested online sales-boosting marketing
strategies, you have clicked on the right post.
4Online Sales Increasing Tricks in 2020
- In this post, we will talk about some innovative
and straightforward online sales increasing
tricks that the best online marketing company
practices in 2020. So, tie your seatbelt and
lets launch the rocket of sales.
- Highlight a Service on your Homepage
- Trigger Psychology of your Audience
- Easy to Access Contact Information
- Encourage to Upgrade
- Avoid Mentioning Price on the Site
- Match your Landing Page and your Ad
- Assure your Customers
- Add Photos with Testimonials
- Offer Money Back Guarantee
- Simplify the Checkout Process
- Adopt your Customers Voice
- Sell for Long Period
51. Highlight a Service on your Homepage
- If you want your website to look unique and
stylish, you must be following the latest website
development trends of using slider images on the
homepage. It is an excellent move to creatively
present your products or services, but it doesnt
come with any robust sales-related benefits. - Yep, instead of encouraging your visitors to buy,
the slider images can confuse them. They will
work as a distraction for the new visitors as
they keep on looking at all the services and
dont think of buying them. Thus, you should pick
one of your primary services and boldly highlight
it over your website so that visitors wont get
confused or distracted by all the fantastic
services offered present on your site.
62. Trigger Psychology of your Audience
- When you want to increase your sales, you have to
target an elementary psychological principle. We,
humans, have a straightforward psychological
trait, if we find someone already using a service
or product, they will automatically want to buy
that product. - If you can convey your visitors through your
content that professionals recommend your
services, this will significantly impact your
sales. Imagine, if you are selling medicines
online and use words like Our Medicines are
Recommended by Doctors it will automatically
encourage buyers because professionals trust your
brand. You should try to trigger the psychology
of visitors through your content.
73. Easy to Access Contact Information
- Some online buyers want to connect with the
vendor personally before placing the order. It is
a very simple sales boosting trick to clearly
display your contact details on the website. If a
buyer cant find contact details easily, he or
she might drop the idea of purchasing from your
website. - For better sales, you should insert your full
contact details, including your phone number,
email address, mail address, and other social
media handles to contact. This way, a prospective
buyer can communicate using the various
communication channels as per his convenience.
84. Encourage to Upgrade
- If you are offering a precise tool or software to
your visitors for free under limited features,
you should continuously encourage your users to
upgrade. You have to show your users how they can
grow or improve their performance by upgrading
the tool. - Look at Grammarlys example of Grammarly it is a
grammar checking tool that offers some grammar
checks for free. But, every time you use a free
version, it wont forget to highlight how many
premium errors are still present in your content.
It is a silent way to encourage free users to
upgrade for the premium version. Similarly, you
should show your users how the premium version is
better for them.
95. Avoid Mentioning Price on the Site
- Mostly, websites mention the price of their
products or services on the main page, and it is
the wrong move. You havent introduced your
features to your new visitors yet, and you are
already scaring them with your hefty prices. Now,
you have to first show your features and how they
can help visitors, and once you feel that you
have used all your skills to encourage your
visitors, you should reveal price on the next
page by creating suspense with the Buy Now
button. - Once the visitor has clicked on the buy now
button after getting impressed with your site,
there are 50 fewer chances of a visitor not
buying your product. Without not disclosing the
price right away, you can actually sell.
106. Match your Landing Page and your Ad
- If youre using paid ads as part of your sales
strategy, theres a simple tweak that will
increase your conversion rates and skyrocket your
sales. You should not try to mismatch different
landing pages and ad patterns to make them work
together. No, you should customize landing pages
to match your ads or vice versa. While designing
paid ads for a landing page, keep following
things in your mind - Matching Layout The layout of your landing page
should closely resemble your ads color and
layout. This cohesive approach wont distract
potential buyers with the change in visual
appearance. - Matching Message The message imparted by your
ad should reflect on your landing page also. You
dont have to copy the message, but the messages
essence needs to be the same.
117. Assure your Customers
- When customers trust you with their confidential
credit card or e-wallet details, they want
assurance on each step that you follow all the
right security measures to keep their data
secure. Especially on the checkout page, you have
to provide some proof to your buyers to convey
that you completely protect their financial
information. - You can show how many different security tests
you have conquered to provide a safe shopping
environment for your customers. When your
customers feel that you have genuinely made
efforts to provide secure payment gateways, it
will work as a final push to make a purchase.
128. Add Photos with Testimonials
- As the leading online marketing company, we have
always talked about, including testimonials on
the websites. But, you can create a sales-worthy
testimonial by adding photos on your
testimonials. When photos are added along with
the testimonials, it will show visitors that you
have received a person from the real customers.
It is a simple and effective trick to convince
your visitors to shop.
139. Offer Money Back Guarantee
- A customer who is making a significant investment
on your site you should try different ways to
assure customers about the quality of your
product. When you offer a money-back guarantee to
your customers, they will be assured that their
money is safe with you even if they dont like
your product. On the other hand, it shows to your
customers that you are fully confident about your
products quality. Essentially, this promise
encourage your visitors to make a purchase.
1410. Simplify the Checkout Process
- Each layer that you build between the customer
and the final checkout point will drive your
customer away from the sale. You should try to
make your check out process as simple you can.
Especially for eCommerce companies, it is very
useful to create a simple checkout point. Amazon
has introduced a One-Click Ordering option to
simply increase their sales. - To simply checkout process, you should put all
checkout details on one page because each new tab
will increase the chance of abandonment. Next,
you can hide checkout options until the potential
customers dont enter the previous information.
Just ask information step by step to reduce the
friction in the checkout process.
1511. Adopt your Customers Voice
- To approach the customers, you should talk in the
voice that they understand. To talk in your
customers voice, you need to understand the
requirements of your customers first. - Suppose, if you offer accounting software for
small scale companies, you have to talk about the
problems of small businesses and how your
software can overcome them. When your content is
related to your customers requirements, you can
easily compel your potential customers to buy
from your site.
1612. Sell for Long Period
- If you sell software or tool, you should offer a
longer subscription period to your customers.
Thats because the longer customer uses your
software, the longer they will become dependent
on your tool. To encourage users to subscribe for
a longer period, you should offer multiple
packages, but in your yearly package, include
some extra features or reduce price range. This
will encourage your clients to order from your
site for a longer period.
17Sell Smartly
- When you are selling online, you dont have
direct contact with your potential buyer, so you
cant directly sell your products or services.
Thus, you have to pull your smart pants and think
differently. You have to design your website in a
way that can encourage visitors to make a
purchase. Your website design, layout, theme, and
content need to be perfect because you can only
encourage your visitors through it. - If your site isnt generating revenue for you,
you need to get the help of a professional online
marketing company. Your trusted Protocloud
Technologies is always ready to help you.
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www.protocloudtechnologies.com
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Chitrakoot, Jaipur, India - 302021
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