The Importance of Business Cards in the Digital Age

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The Importance of Business Cards in the Digital
Age
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The Importance of Business Cards in the Digital
Age
In spite of the fact that the world we live in
highly influenced by technology, print has still
not lost its magic. Even though digital marketing
is giving a tough competition to traditional
print marketing in this age and time, business
cards still remain irreplaceable. They are an
effective marketing tool making your business
more familiar among the target audience.
Here are five points to prove the importance of
business cards in the digital age -

• A direct marketing tool
• Is more trustworthy
• A sign of professionalism
• Has a personal touch
• Always Accessible

1) A direct marketing tool - While online pop-up
ads, emails, and digital marketing might get
overwhelming for a person who already consumes a
lot of digital data on a daily basis business
cards are a direct and traditional marketing tool
that provides a much-needed break from
technology. In trade fairs, seminars, or business
meetings, there isnt much time left for branding
your business. In such cases, simply handing out
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The Importance of Business Cards in the Digital
Age
a business card does the job of marketing your
enterprise. Because of the in-person conversation
that takes place with the sharing of the visiting
cards, it becomes a concrete reminder of your
business. 2) Is more trustworthy Considering
the online scams that are prevalent, people
nowadays have become skeptical of online
advertisements. Since there is a lot of warmth
and personal greetings exchanged when sharing the
cards, it helps in building a fair amount of
trust. Through business cards, your enterprise
becomes more credible and trustworthy. 3) A sign
of professionalism When a company opts for
business card printing, it shows that they take
their marketing seriously and have given enough
thought to the image and branding of their
business. Having a business card lends a
professional touch to the company. When you have
a visiting card, it conveys to people that you
have ample experience with networking and have
come prepared. 4) Has a personal touch Because
a business card is a tangible reminder of your
company when you hand out a card, you're handing
out a physical extension of your business. The
personal touch involved in handing out visiting
cards helps the recipients remember your business
better. As compared to an online ad, a business
card involves more retention. Digital marketing
isnt as effective as an in-person meeting
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The Importance of Business Cards in the Digital
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sealed with a handshake along with a business
card exchange. 5) Always Accessible Online
pop-up ads can disappear in a short span of time
emails can get difficult to find among tons of
other emails and phones can be damaged. All of
this means that a potential client will possibly
lose all of your contact information because the
client is at the mercy of technology. A business
card, although it can be lost, is rather much
more accessible. Even the older generations who
dont have much liking towards technology can
easily access your company information through
the visiting cards.
PrintStop, a well-established online printing
service, offers a wide range of prime visiting
cards and business card printing. They have over
a hundred industry-specific ready-to-use designs
and also an in-house design team to help you
customize your business cards. With thrice the
thickness of ordinary cards, these prime visiting
cards are ageless- no wrinkles or tears. They
have an innovative edge design with unlimited
colored seams to choose from.