A guide to B2B Marketing and how it differs from Consumer Marketing

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B2B Marketing is a business to business marketing
that is derived by the chain of demand, where
each business demands a particular product or
service, in order to add value to it. It is about
how a business meets the needs of another
business, by providing them what they
need. Convincing a potential customer, to believe
that the products that a particular business is
providing is the best for them is not an easy
task. Just the way good and services are marketed
to the consumers, similarly, goods and services
need to be marketed to the potential customers
i.e., the other businesses in this case. B2B
Marketing is an essential part of any business
activity and unless an innovative yet the most
apt marketing technique is used, thriving in the
market becomes difficult. This is one major
reason why businesses often end up recruiting
specialized B2B Marketing agencies to provide
such services.
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But how is B2B Marketing different from Consumer
Marketing? Arent both the processes,marketing
goods and services at the end of the day? B2B
customers are more rational as compared to the
B2C customers B2B clients are those who buy raw
materials or products in order to add value to
it, to take it a step ahead towards the final
product, hence, this bars common tendencies of
impulsive indulgence. Where as, B2C customers are
those who buy the end products and often end up
buying things that they might not need or might
not be extremely useful. This explains how B2B
customers are more rational when making buying
decisions, even though debate on the same has
been going on forever. Packaging plays an
important role in B2C markets The more attractive
the packaging of the final products, the more it
lures the consumers into purchasing it. This
stands true for the B2C markets, where packaging
is an integral part of marketing. B2B clients are
more concerned about the material/quality of the
products rather than how they have been packed.
Packaging plays almost no role, in the B2B
marketing methodologies.
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Personal Relationships matter in the B2B
markets Having cordial relationships with the
clients is extremely important in the B2B market
segment, making personal touch an essential
marketing technique. The customer base in such
markets are small as compared to the B2C markets,
and both the businesses often know each other by
their first names. Whereas, in the B2C market,
people know the brands and not the ones who own
or run them. Personal touch over here is mostly
through the sales teams, who themselves might not
be in personal touch with the actual owners. B2B
Marketing and B2C Marketing might be both
marketing methodologies but the markets they both
deal in, are almost poles apart. Differing
markets, differ the marketing techniques too,
making both the processes different from each
other. Blog Link Resource http//oxper.mystriking
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ffers-from-consumer-marketing
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