Pharma 2020: 5 great ways to attract new customers

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How PCD Franchise Companies Can Increase Market
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• PCD franchise companies span the entire spectrum
  of the pharma industry. While there are a number
  of franchises associated with large corporations,
  smaller firms are also increasingly going the
  franchise way to spread their business. For small
  firms the franchises offer the most suitable
  solution - a cost effective means of spreading
  and strengthening their business.
• However, given their small scale, PCD franchises
  often have their own challenges in spreading
  their business. They are hampered by factors that
  typically effect a small business growth - cut
  throat competition, red tape, lack of production
  support and an increasingly discerning market.
• Yet, PCD company shave weathered many such
  challenges and have been an important part of the
  changing pharma sector in India. These success
  stories hold the key to finding new methods for
  reaching out to a larger market.

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Defining the business

• To target a market, we have to first define it.
  That means defining the PCD company and its
  specialisation. The pharma sector is very wide
  with different specialisation, such as Ayurvedic,
  biochemic, herbal, branded or generic. Each of
  these categories has its own specific target
  market. Defining the business helps us to target
  our market segment.
• In fact, it decides the entire propaganda
  campaign. For instance, if it is an Ayurvedic and
  herbal franchise, our network must be targeted
  towards people interested in such cures. This
  will decide the practitioners we must approach
  (Ayurvedic doctors) and our entire distraction
  network. Hence, defining the business is the
  first step for any market strategy.

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Looking at International Businesses

• The global pharma market is going through an
  upheaval. From markets to the pharma companies,
  its character is changing rapidly. Although,
  developed economies still form the bulk of the
  sales, emerging economies are also becoming a
  major market. Then there are the poorer economies
  that desperately need more affordable healthcare
  solutions.
• The global markets are also now more open for
  business as economies open up with a
  corresponding rise in incomes. This means a
  greater opportunity for Indian PCD franchise
  company. As the markets sets to grow at a steady
  pace, this is perfect time to spread in the
  international markets.

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Using Social Media

• Social media has emerged as the favoured
  marketing tactic for smaller companies. There are
  multiple advantages in working through this
  system. The investments are very low and the
  returns can be impressive. To begin with, social
  media has an unparalleled approach, much larger
  than traditional means of TV, radio or print,
  which means that we have a much larger access to
  our market.
• But social media is not just for propaganda. It
  is also an extremely handy tool for networking,
  market research and branding. With social media
  we have an access to an extremely focused market
  group. This can be used to create consumer forums
  and sample groups. It gives us an unparalleled
  opportunity to personally connect with a wide
  market.
• Social media has been used innovative ways by
  pharma companies. For Ayurvedic and herbal pharma
  companies, it is a useful tool for increasing
  awareness about alternative medicines. For small
  companies, it has become a cost-effective means
  of conducting market research through focus
  groups. It is also, of course, a very effective
  means of creating brand awareness.

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Creating a Network

• Ultimately, a new medicine will find buyers only
  if it prescribed by doctors. This is why a PCD
  franchise company needs a network of
  practitioners. To support this, we also need a
  network of suppliers, chemists and salespeople.
  To expand a market, it is necessary to invest in
  this basic network. We have to start with
  expanding the network for referring physicists.
• Apart from traditional means of approaching them
  with free samples and other freebies, newer
  methods can be adapted, such as holding internet
  workshops, connecting through social media etc.
  Internet is also a very effective means of
  expanding the distribution and supply network.

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Investing in IT Support

• This may seem like an extra expense, but the
  benefits of comprehensive IT support are too many
  to ignore. Apart from handling operational
  functions, IT support is now becoming
  increasingly necessary for sales and consumer
  relations. In fact, without appropriate IT
  infrastructure, it would be impossible to expand
  the market share. This is especially applicable
  to small businesses that do not have the extra
  manpower to handle the added work due to increase
  in sales.
• PCD franchise companies are today using various
  means to extend their market, from using social
  media to creating a reliable network of referrals
  and suppliers.

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Phone [phone]Cell 91 9033028080,
8469228080Fax [phone]
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www.fitwelpharma.com