How Business Consultancies can help in marketing the household handicrafts?

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How Business Consultancies can help in marketing
the household handicrafts?
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• The handicraft industry-
• Handicrafts industry is one of the important
  segments of decentralized sector in India. Major
  parts of industry operate in rural and semi urban
  areas throughout the country and has potential
  Indian and International market with around 67000
  exporters to tap the market. According to the
  national census of handicrafts, undertaken by the
  National Council for Applied Economic Research
  the value of handicrafts produced last year were
  of Rs.26,213 Crore. (BBGV16720)
• This Industry provides huge employment
  opportunities to artisans that include women and
  people belonging to backward and weaker society.
  This is one of the major sources of income there.
  The Indian Handicraft Industry is a 100 billion
  industry worldwide. Indias contribution in world
  market is 1.2. The total exports of crafts
  items - Rs. 13412.92 Crore. Industrys share in
  India's exports - 1.51
• Export of handicrafts-
• Handicrafts is a labour-intensive sector with
  high potential of employment for poorer section
  of the society in rural areas. It is economically
  important because of low capital investment, high
  value addition and negligible import content and
  high potential for export earnings. The emergence
  of handicrafts sector, as one of the sources of
  foreign exchange earnings for the country, is
  evident from the data of exports of all India's
  handicrafts from India.
• (In USD million)  

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• Challenges faced by handicraft artisans-
• Market trend of handicraft products is
  decreasing.
• Higher demands are placed by foreign customers
  rather than domestic customers
• Opportunities for exporting are very low as they
  dont receive any help from the government in
  exporting handicrafts products.
• In domestic markets, tourist destinations create
  more demand compared to other areas like local
  markets, temples and festivals. After tourism
  sector, temples and festivals create more
  demands.
• Quality of products has undergone distinguishable
  change.
• New comers use machines and modern technologies
  for production due to lack of proper knowledge
  and experience. Senior craftsmen use traditional
  technologies hence creating higher quality
  products
• Social media play a vital role on handicraft
  product promotions.
• Now online marketing and stores support
  handicraft product sales, but compared to other
  products, the role of digital marketing is very
  low
• In spite of having diversified products, some
  part of Indian market are still untapped and
  market is price sensitive.
• Products are high priced in big and metro cities,
  which are beyond, reach of people belonging
  middle and lower middle class.
• Craft producers have to compete on price, quality
  and delivery for different segments.

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• There is poor promotion for craft products in
  national market.
• There is lack of awareness about new traditions
  and among craftsmen and there is need of
  technological support and training.
• Impact of covid-19 on handicraft industry-
• As per an initial estimate by the Export
  Promotion Council for Handicrafts (EPCH) the
  handicraft sector could suffer a loss of
  ?8000-?10,000 crores due to the pandemic.
  According to the 2019-20 National Census of
  Handloom Weavers. there are over 31.44 lakh
  households engaged in weaving and allied
  activities These local artisans are not visible
  like migrant workers. They are being neglected
  and their livelihood is in danger. Most of the
  artisans come from rural India and work in an
  informal and precarious setup. They honour their
  traditions and culture they create masterpieces
  that are exported over the world. Yet, their
  wages come nowhere close to the income that can
  provide them with social security.

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• How consultancy can help in this situation?
• Due to Covid-19 many of the businesses are
  suffering and this is no different for Handcraft
  sector. Handcraft business mostly work at tourism
  spots or places. But amid the lockdown the
  tourism places are closed which has led to
  decrease in revenue flow. So, the question is how
  can a consultancy help the handicraft sector? The
  answer is by acting as platform provider where
  all your products will be marketed. A
  cost-effective marketing can be done through
  prospect marketing. A prospect is someone who has
  a need, desire and/or interest in what you offer.
  By prospect marketing handicraft businesses can
  reach prospects efficiently, which in turn leads
  to increased customer base, brand awareness and
  reduced marketing cost which leads to increased
  revenue, demand, and innovation. Some of the
  online strategies/tools are used to reach
  prospects are-Email marketing, Google Ads, social
  media marketing like Facebook, LinkedIn which
  provides custom filter.
• Contact Us
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• Phone [phone], 91
  9222086563
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