Victorious Booth Designs Are A Determinant Of Trade Show Success - PowerPoint PPT Presentation

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Victorious Booth Designs Are A Determinant Of Trade Show Success


Trade show booths are designed to communicate your company's specific message effectively, and with striking visual impact meant to enhance your brand. – PowerPoint PPT presentation

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Date added: 15 July 2020
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Provided by: Robertaddington
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Title: Victorious Booth Designs Are A Determinant Of Trade Show Success

Victorious Booth Designs Are A Determinant Of
Trade Show Success
  • Customer-centric design
  • Multi-sensory experiences
  • Focus on comfort
  • Virtual reality
  • The science of light

Customer-centric Design
  • First impressions are everything. You want your
    booth or display to make an impact on attendees
    instantly. But today thats not just about having
    a flashy designyou want it to appeal to the
    potential customers emotions and imagination.
  • Ultimately, the trend is moving towards a
    human-centric booth experience. So you should
    cease thinking in terms of square footage and the
    numbers of demo stations. Instead ask yourself if
    the experience is comfortable to visitors.

Multi-sensory Experiences
  • Playing off the first trend, business owners and
    marketers are realizing that they arent limited
    to engaging visitors merely by sights and sounds.
  • So its smart for trade show marketers to avoid
    monotonous presentations. Consider embedding and
    dispensing attractive scents to capture the
    attention of visitors passing by your booth.

Focus On Comfort
  • For too long marketers have focused almost
    exclusively on how to wow trade-show visitors
    that theyve forgotten the one thing that appeals
    to everyone regardless of demographic comfort.
  • Exhibitors who implement lounge areas are finding
    success at getting people into their booth and
    having them stay there for extended periods of

Virtual Reality
  • VR is generating quite the buzz in the trade-show
    world. Thats because its adept at drawing a
    person in and fully engaging their senses with a
  • VR gives your booth visitors a chance to interact
    with your brand far beyond just a casual
    conversation with a sales rep at a tradeshow.

The Science Of Light
  • Nowadays you can transform the entire space using
    a targeted focus of light. There is indeed a
    science to light and shadow, and marketers who
    understand this stand the best chance of
    presenting their product effectively.
  • Utilizing unique lighting elements can also be a
    powerful tool to direct visitors to specific
    displays or products.

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renowned exhibition stand companies of the UK. We
offer our customers the best services according
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