Displaying Products Effectively In Your Store - Mathaji Hardware - PowerPoint PPT Presentation

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Displaying Products Effectively In Your Store - Mathaji Hardware

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Always shop from only the best hardware shop in Bangalore to get the right products to build the furniture and fixtures for your retail store. And, for innovative retail display ideas, this blog will help. – PowerPoint PPT presentation

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Title: Displaying Products Effectively In Your Store - Mathaji Hardware


1
Displaying Products Effectively In Your
Store Mathaji Hardware
Your brand, your products, and your store are all
extensions of you so when you design your
store, you want people to identify with you, and
feel that they are parallel to what you think and
believe in. And, in the process of designing
your store, retail displays are of utmost
importance to drive the attention of passer-bys
as well as walk-ins, thus taking the step
towards sales higher. After all, a lot of our
thoughts depend on how we see things. In fact, as
per research, more than 80 of the information
we process depends upon our sense of sight!
Hence, to grab that 80 of the attention of
every customer, it is important that you display
your products right. Here are a few tips on
helping you design winning retail displays.
2
Create an immersive display Plan upon an overall
environment or setting you want to create. What
we want you to do is create a complete theme. For
example, if it is Christmas, you want to put up
all the red, green, and white coloured products
on your racks. Even if you have just a few simple
racks and hangers to put up your products, you
can make it a completely immersive experience by
focusing on the other elements of your store.
For example, along with the Christmas coloured
products, you can also put up Christmas trees,
Santa cut- outs, reindeer cut-outs, and put up a
foggy or snowy feeling within the store for the
absolute ambiance. Invest in portable
displays It is always wise to have portable
displays. This way you can keep changing the
setting of your displays now and then. You could
do so every week or every month, or use it to
make creative displays during special festivals.
This way your regular customers will always have
a new setup to see when they walk into your
store. This will make it interesting for them to
buy from you more often, looking forward to what
your next setup will be. Let your customers
connect with your products in every way With the
internet being such a powerful source, so many
people are shopping for stuff online. So, why
are those that are coming in- store for
shopping, doing so? Its majorly probably so that
they can get the right feel of what the products
are about. They want to see the product in real,
feel it, and experience it. You must thus create
displays in a way that enables people to touch
and feel your products. Dont put them behind
bars or glass doors. Let your products have the
chance to connect with your customers.
3
Focus on cross-merchandising People generally
have in mind all the stuff that they want to buy.
But, you can increase their basket sizes by
doing just a bit. For example, a person may have
come into your store to buy a few tops. What you
can do is hang up all the amazing tops in hangers
under a tabletop. And, just above the table, you
can place an entire row of all sorts of coloured
jeans rolled up nicely to take up the least bit
of space, but grab attention. And then, at the
center of the table, you can arrange for some
complementing purses or accessories. At least a
few of those coming to buy tops from you, will
end up buying a pair of jeans, a purse, or some
accessories from you too! Consider
upcycling Every store, no matter what they sell,
always have merchandise left out from a
particular season. You can use all those left out
products to build something new and creative in
a way that the products seem tempting to buy.
This will help you sell off at least a part of
your old stock, if not all. For example, you can
create a family vacation story right at the
front or center of your store by putting up
mannequins of a man, a woman, a girl, and a boy.
Put up some old but nice garments on them,
wearing caps, mufflers, sunglasses, and all
sorts of accessories. And, arrange for a few
travelling bags and purses scattered around
them. This kind of set up will definitely grab
attention and you never know, the way your stuff
has been placed, may strike off a deal for
selling off some or all of the products! Another
trick is to hang up life-size pictures of the
faces of the most favourite actors, actresses,
and cricketers and hang your old merchandise
below them to make-believe that those
personalities are actually wearing all of that.
This is a trick that will certainly grab
attention to all those merchandises that werent
gaining enough notice back when they were newly
put up on your racks.
4
How do you find these ideas? Use one or more of
them from time to time, and youll definitely
see a spike in your sales. With the retail
sector becoming more and more competitive,
theres no room for simple plain displays. You
need to get creative and come up with more
inventive demonstrations. No matter what idea
you choose no matter if you already have a
store, or are looking to put up a new one, youll
always need the best kinds of shelves, racks,
cupboards, and all sorts of furniture. Youll
also need a coat of fresh paint to come up with a
new look. For all such hardware needs of
plywood, paints, and other hardware products,
you can always get in touch with Mathaji
Hardware, the best hardware shop in Bangalore,
where you have the choice to shop online if you
want convenience, and offline if you want a
feel of the actual products -)! For more infor
mation, visit https//www.mathajihardwareonline.
in/
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