COVID-19 – An Outbreak Shift To Social Media - PowerPoint PPT Presentation

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COVID-19 – An Outbreak Shift To Social Media

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social media marketing activities that were done before and after the COVID-19 by individuals, society, businesses, and at societal levels. – PowerPoint PPT presentation

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Title: COVID-19 – An Outbreak Shift To Social Media


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COVID-19 An Outbreak Shift To Social Media
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COVID-19 An Outbreak Shift To Social Media
  • The outbreak of COVID-19 not only pushed us in a
    health crisis globally, but also changed the way
    we perceived our daily life and the surrounding
    environment. Rate of contagion and transmission
    patterns are enough to threaten the human ability
    to refrain from doing things that we were
    inherently doing. With social and physical
    distancing, people are acknowledging the
    surrounded threats. Everything is getting
    reinvented from human sense from daily practices
    to the technological environment, and with that
    it has also shifted the paradigm of social media.
  • Social media platforms have already been
    recognized as a powerful force that can easily
    reshape the perception and experience of an
    individual. From small retailers to large
    enterprises are leveraging all its power to reach
    customers. Even for individuals it is becoming a
    forefront partner amid a lockdown situation.
    Every social media platform like Facebook,
    Instagram, Twitter, and even TikTok has been
    experiencing a major shift on usage basis, i.e.
    social media marketing activities that were done
    before and after the COVID-19 by individuals,
    society, businesses, and at societal levels.
    Lets have a simple walk-through on those changes,

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? Increased Screen Time
  • As people are staying at home during the lockdown
    period, screen watch time has been increased to
    almost 50. People are spending several hours
    browsing the social media platform as everything
    is being made available on these platforms, i.e.
    live streaming, games, movies, social
    connections, etc. from the comfort of their home.
    Not only this, but people are also taking
    advantage of this time in learning many new
    things through online platforms. Top influencers
    in social media and many celebrities are also
    sharing their homebound DIY activities or other
    hobbies, which has also increased the interests
    of the users. To make it more interesting many
    challenges are also being posted on various
    platforms such as handwashing Dance, safe hands,
    istayhomefor, quarantine, etc.

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 Helping and Uniting the People
  • In this period of isolation, everyone is fighting
    their own battle and facing many different
    scenarios. But social media is again proved its
    integral significance in bringing the people
    together. Through fundraising programs, many
    relief efforts are being paved for the people who
    are facing the crisis. Top influencers are also
    carrying out the live streaming to raise funds
    across the globe for people, no matter what
    geography the needy person is there, all bits of
    help is being extended to them. Many
    organizations, social media marketing campaigns
    are now aligned to this new objective only.

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  • campaigns are now aligned to this new objective
    only.
  • This period of COVID-19 is the scariest period of
    the decade that has changed the discernment of
    people about everything. Many things can't be
    changed, but yes the strategy of dealing with
    such problems or issues can be changed. And this
    is where social media platforms are helping us.
    Although it's not correct to stick to these
    platforms all the time, thus one needs to
    acknowledge how they need to get positively
    inspired through them. You never know which of
    your hoppy can bring a big break in your life.
  • To become an influencer, please check our
    Influencer Management Services.
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