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360Quadrants, the most granular comparison platform, has released a quadrant on Landing Page Builders to help businesses make quicker and more informed decisions. The quadrant has Hubspot, Mailchimp, and ClickFunnels sharing space as Visionary Leaders. – PowerPoint PPT presentation

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Date added: 8 July 2020
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360QUADRANTS A Landing Page Builder software
helps organizations in creating effective, simple
landing pages to enhance lead conversions. It
also helps businesses to select from templates
that have already been used and proven effective
in converting leads with several types of landing
pages. With the help of a landing page builder,
organizations can create and publish pages
instantly, without even deploying a development
team. The Drag-and-drop features and numerous
integrations allow professionals to create,
track, and enhance their pages for a supreme
impact. 360Quadrants, the most granular
comparison platform, has released a quadrant on
Landing Page Builders to help businesses make
quicker and more informed decisions. The quadrant
has Hubspot, Mailchimp, and ClickFunnels sharing
space as Visionary Leaders. 360Quadrants are
generated post analysis of companies (product
portfolios and business strategy). Quadrants will
be updated every three months based on market
and regional analyses and developments in Landing
Page Builders Market. 360Quadrants also lists
the 18 best companies in the Landing Page Builder
HIGHLIGHTS Company evaluation was conducted for
100 companies offering landing page builders
software services out of which 18 companies were
shortlisted and categorized on a quadrant under
Visionary Leaders, Innovators, Dynamic
Differentiators, and Emerging Leaders. Hubspot,
Mailchimp, ClickFunnels, Unbounce, and Instapage
have been identified as visionary leaders as
they have established product portfolios and a
robust market presence and business strategy.
These vendors also have been operational the
Landing Page Builder market by offering highly
customized and easily deployable software for
their commercial clients, combined with their
robust business strategy to achieve sustained
growth in the market. Leadpages has been
identified as an innovator as the companyhas an
innovative portfolio of the Best Landing Page
Builders and a potential to build strong business
strategies for their business growth to be at
par. These vendors have been providing the best
landing page builder software offerings as per
their customer demands. Wishpond, Ontraport,
AWeber, Agile CRM, Brandcast, Shrotstack and
Kartrahave been identified as the emerging
players in Best Landing page builders market.
These companies are specialized in offering
highly niche and personalised solutions and
services to their clients. These companies have
also been focused on making acquisitions and
improvingtheir sales abilities in numerous
regions to offer their integrated services to a
wide range of clients. Sendinblue, Landingi,
Mailerlite,Moosend, and TARS have been recognized
as dynamic differentiators as they have strong
portfolio of the best Landing Page Builders
solutions and services and also have a
widespread network of channel partners and
resellers to upsurge the deployment of their
services across various vertical markets.
The 360Quadrants platform provides the most
granular Landing Page Builder software comparison
between vendors. 360Quadrants conducts an
in-depth SWOT analysis and accurately analyses
the companies considered for evaluation. This
helps service providers in learning about new
opportunities and areas where they lag behind
their peers. It also helps clients in choosing
the most appropriate vendor for their
requirements. Landing Page Builders All you
need to know A landing page is a sperate webpage
designed for marketing and advertising purpose.
It is a tool used by the digital marketing team
of an organization. The landing page is a
standalone page that is displayed to the viewer
when he/she clicks on a link through a search
query, ad, email campaign or survey. A landing
page builder is a software designed to create
landing pages easily and efficiently by the
organization. This ensures that the digital
marketing team need not depend on technical
coding to build and rate/rank their pages. The
landing page builder offers users templates and
easy to implement and features to use to create
an attractive and enticing page. Why your
business needs a landing page builder software
A landing page builder software can do wonders
for your organization irrespective of the
industry you are functioning in or the size of
your business. Most of the best landing page
builder software helps users accomplish the
following Build your brand Image If designed
accurately, a landing page can leave users with a
lasting impression of your brand. An advertising
or marketing strategy is said to be successful
when a user thinks about your product or service
even when not on your webpage. A landing page
builder software can help you create that impact
on users minds. Action Oriented The main
purpose of a landing page builder is to convert
the viewer of the page into a lead and a
potential client for your business. This is
usually done by having users sign up or register
for free to access some content. Once information
is collected, the lead generation team can then
begin the process of converting the lead into a
client. A viewer will be using your website for a
particular purpose. Needless to say, all leads
are not converted into potential sales as the
purpose for visiting a website may not always be
a purchase enquire. However, a strong landing
page may convert a skeptical viewer into buy-in
for the service or product offers. IncreasedSales
As a landing page builder is used to generate
leads, it is one of the most widely used tool in
the market. The higher the leads generated
(irrespective of the source), the more like the
sales team can make a sale. An impactful and top
landing builder software helps the SEO team
present their product and service in the market
and gain a competitive advantage over
competitors. Lead generation through a landing
builder software can act as an indirect blessing
to sales executives. And the higher the sales,
higher the profits. Data Analysis and Corrective
Action A good landing page builder software
providers users with the ability to analyze the
traffic on the page. Generally, landing page
builder pricing is calculated based on the
various advance features and options the software
provides to its users. The more advance the
features the more users can play around with
design and analysis to generate the
desired impact. Analysis of the data from the
landing page can also help you understand which
marketing strategy is working for you and which
is not based on which you can tweak and change
your approach. Future roadmap for your business
A landing page can also be an excellent source of
information to your organization on the
perception of your product and service in the
market. A landing page can be broken down to
sign up for different products or services to
gauge the response of the market on
  • which product or service attracts more attention.
    The organization can focus on the development
    aspects on the products and services generating
    more views.
  • Due to the growing market competition and an
    increase in demand from consumers many
    organizations have understood the benefits of
    investing in a good landing page builder
  • This has led to an entire marketplace for
    developing top landing page builder softwares.
  • A brief glimpse into 2020 and the future of the
    landing page builder software market
  • The recent COVID pandemic has completely changed
    the way organizations work. COVID has impacted
    not only personal lives but entire businesses.
    Organizations are using their current resources
    in new and innovative ways to make the best of
    the situation
  • A New NormalDue to the current situation,
    organizations have moved towards working from
  • home. This has increased peoples communication
    and collaborating thorough the digital world.
    People are accessing and depending on virtual
    reality to survive. Landing pages have a wide
    market to play around to get their brands
    recognized during this time. A well-placed
    message can attract sizeable traffic.
  • Situational GrowthMany industries have
    experienced high demand due to the spread of
    coronavirus. An effective landing page builder
    can help your company stand out among the
  • competition. However, on the other end of the
    spectrum, several industries have crawled down to
    a slow growth. The use of landing page builders
    can help keep their brands floating and ensure
    they can ride out the storm till the economy
  • Social and Business Message As the landing page
    builder is a tool to brings in leads, how a
    message is displayed during COVID-19, plays a
    significant role. A landing page can help reach
    out to the masses and showcase the need and
    requirement of your product or service. A message
    that is
  • less sales oriented, more empathic and more
    resource or need oriented can make or break your
  • Business Opportunity Businesses are finding
    innovate and new means to survive and grow in the
    future. Their main aim is to ensure they stay
    afloat and to sustain in the future. Landing page
    builder can use this opportunity to grab and
    market their product and service in these
    challenging times.
  • Advance Analysis Due to the new way in which
    organizations are forced to work the perceptions
    and needs of consumers have changed. A recent
    study on the Google Ads engine showed a drastic
    movement in the requirement of consumers. Some of
    the best landing page builder softwares can
    provide a good deal of advanced analysis options
    to users to help them understand and where to
    put their money.
  • Due to the above factors, there is high
    possibility that market for landing page builders
    is expected to grow in the near future.
    360Quadrants can help you understand the market
    and the top player better.
  • How 360Quadrants can helpyou understand the
    landing page builder market players better
    360Quadrants is an aggregator of all the top
    players in various industries. It provides
    information on landing page builder software
    reviews, landing page builder pricing,
    alternative software and products for landing
    page builders and lots more
  • List of Top Landing Page Builder Software
  • Ad Page
  • AWeber

  • Top Companies in Landing Page Builders Market
    will be rated using the following methodology -
  • A highly experienced team of researchers and
    senior analysts conduct extensive research to
    generate a list of vendors (competitors).
  • A patent-pending algorithm is used to collect
    inputs from key stakeholdersindustry experts,
    buyers, vendors, and 360Quadrants analystsbased
    on criteria for Product Maturity and Company
  • Criteria under Product Maturity include breadth
    and depth of product/service offering, product
    features and functionalities, product
    differentiation, and their impact on customer
  • Criteria under Company Maturity include
    geographical footprint, partner ecosystem,
    financial stability, and client coverage or
    sector footprint.
  • Approximately 20 in-depth parameters will be
    considered for research for the Landing Page
  • Builders market. These parameters will be updated
    every 6 months to ensure latest developments are
    taken into consideration.
  • A weight is assigned to each stakeholder based on
    information gathered pertaining to the
  • above criteria as well as inputs from
    stakeholders. These inputs follow the order of
    priority given below
  • Buyers
  • Industry Experts
  • 360Quadrants Analysts
  • Vendors (Competitors)
  • The inputs are analyzed, and a final rating is
    assigned to each vendor (competitor).
  • After the finalization of ratings, each vendor is
    placed in the most relevant quadrant based on
    their score.
  • 360Quadrants is the largest marketplace looking
    to disrupt US 6.3 trillion of technology spends
    and is the only rating platform for vendors in
    the technology space. The platform provides users
    access to unbiased information that helps them
    make qualified business decisions. The platform
    facilitates deeper insight using direct
    engagement with 650 industry experts and
    analysts and allows buyers to discuss their
    requirements with 7500 vendors. Companies get to
    win ideal new customers, customize their
    quadrants, decide key parameters, and position
    themselves strategically in a niche space, to be
    consumed by giants and start-ups alike. Experts
    get to grow their brand and increase their
    thought leadership. The platform targets the
    building of a social network that links industry
    experts with companies worldwide. The platform
    has around 400 total buyers across various