Top 10 Free Marketing Analytics Courses in 2020

1
(No Transcript)
2
(No Transcript)
3
(No Transcript)
4
Major Uses of Marketing Analytics
Marketers cannot depend on perception alone to
get their initiatives and campaigns right,
especially given the inevitability of marketing
for retaining customers and motivating revenue.

• Marketing analytics help you to
• Increase a full view of customers amongst various
  channels.
• Grow to be more practical and efficient.
• Personalize your marketing Plans and customer
  engagement methodologies.
• Tune social media strategies.
• Engage your customers to the full extent.
• Envisage success across the project.

5
(No Transcript)
6
What gets measured gets managed. Peter Drucker
(Management Consultant and Author)
The above quote underlines the importance of Data
so that if you have Properly organized data,
Marketing Plans can be implemented with lots of
hands held data so that failure chances are
minimized.
7
Understand your target audience in a detailed
manner so enough data can be collected
Identify your competitors are investing their
efforts by doing market research
Measure the performance of your marketing
campaigns where they are lacking
Monitor/Control current trends and predict future
trends
Use researched marketing data to decide the
future course of action in smart ways
Few important marketing analytics tips to grow
your business
8
Metrics used by most of the Marketing Gurus is
given below

• Sessions A session is a group of communications
  a user executes on your website within a fixed
  period.
• Users This is simply the number of visitors who
  went through at least one session on your
  website.
• New Users This metric signifies the number of
  visitors who interacted with your website for the
  first time.
• Page Views Page views is the total number of
  pages viewed by page visitors.
• Average Session Duration This is the average
  duration of a session.
• Bounce Rate Bounce rate explains the percentage
  of visitors who traverse away from the site after
  viewing only one page.
• Conversion Rate Conversion rate specifies the
  percentage of users that completed an action
  (such as submitting a form or buying a product).

9
(No Transcript)
10
What is Marketing Analytics used for? To Analyze
the following

• How are our marketing initiatives performing
  today? What can we do to get a better ROI?

• How do our marketing activities compare to our
  competitors? Where are they spending their time
  and money? What different approach they are
  taking compared to us for marketing their
  products?

• What should we do subsequently? Are we using our
  marketing resources optimally? Are we utilizing
  our time and money by investing in the right
  channels/Mediums? How should we prioritize our
  investments for the Future?

11
Steps to implement Marketing Analytics
effectively

• In a nutshell, reports of the past and analysis
  for the future are the Mantras for Marketing
  Analytics.

• Be Patient while analyzing the data and dont
  jump to conclusions without completing the
  analysis, conduct A/B Testing (Multivariate
  testing) if required.

• Collect Maximum amount of Marketing Data by
  various channels and methodologies.

• Before conducting analysis please measure your
  capabilities to collect data as it is a little
  time-consuming.

12
Recommended courses to get the know-how of
Marketing Analytics domain
13
BEST FREE ONLINE MARKETING ANALYTICS COURSES
14
(No Transcript)
15
(No Transcript)
16
(No Transcript)
17
Changing corporate dynamics needs stabilized
methodology to measure and predict the market
trends as there is a lot of completion and
customer need is getting increasing day by day
due to campaigns advertisements from various
companies, in order to maintain market share
Marketer has to think analytically come with
meaning full methodology and tools to measure
market trends. Marketing Analytics has been
proven to be the main component of any
growth-oriented industry/Organization since with
data one can predict/Analyze the possibilities of
marketing Potential which will result in maximum
Return on Investment. If you are a job seeker
looking forward to exploring opportunities in
Marketing Analytics, this article provides not
only information to marketing Analytics but also
provides a brief employer list to check and apply
open employment options and also can kickstart a
career as Analytics Consultant by practicing on
own.Marketing Analytics is a most needed function
in Organization context this article covers
most of the necessary topics list of free
online courses on Marketing Analytics. One of
the greatest valuable benefits of marketing
analytics is the procedure in which it
strengthens organizations to make better
judgments. If youre marketing efforts remain
sluggish, your company cannot excel high to the
limits because you are not engaging contemporary
customers. When you use analytics, however, you
can measure proposals based on the premeditated
result.
CONCLUSION
18
GET IN TOUCH