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Title: Project Report Makers For MBA Final Year (1)


1
 MBA in Marketing Management 
Full Guide On MBA in Marketing Management
Presented By Mbaprojectguide
2
Who We Are?
Mbaprojectguide- We Prepare Project Report for
Mba Final Year Students. 7 Years Experience.
Mbaprojectguide is pioneer in providing project
writing services in MBA in Marketing, MBA in
Human Resource, MBA in Operation, MBA in Retail,
MBA in Banking, MBA in Project Management, MBA
in Systems, MBA in Business Analytics, MBA in
Finance, MBA in Supply Chain Management. We
always make all possible efforts to convert your
dream in to real shape. We prepare Readymade and
Customized project reports for MBA. Our services
are MBA Project, MBA Powerpoint Presentations,
Technical Content Writing, Case Study.
https//mbaprojectguide.com/ https//www.facebook
.com/mbaprojectguide1/
3
What is MBA in Marketing Management? 
Introduction MBA In Marketing first of all MBA
in marketing is a graduate degree. The topics
covered in Marketing management such as
advertising, branding, market research, marketing
globally online. Marketing management means the
activity in which we have to make the decision
planning, organizing, staffing, directing,
controlling in terms of the marketing concept.
Definition of Marketing promoting interest
among customers about particular goods and
services and products is defined as marketing
management in MBA.  
4
Top Colleges For MBA Marketing In India
1. Indian Institute of Management (Ahmedabad) 2.
Indian Institute of Management (Kolkata) 3.
Indian Institute of Management ( Bengaluru) 4.
Faculty of Management Studies (New Delhi) 5.
Indian School of Business (Hyderabad) 6. Indian
Institute of Management (Lucknow) 7. Xavier
Labour Research Institute (Jamshedpur) 8. Mudra
Institute of Communication Ahmedabad
(Ahmedabad) 9.Management Development Institute
(Gurgaon)  10. SP Jain Institute of Management
Research (Mumbai)
5
MBA Marketing Courses
Streams Finance/Accounts/Economics/Statistics Subj
ects/Papers Business Statistics, Managerial
Economics Streams Human Resource/Organizational
Behavior Subjects/Papers Human Resource/Organizati
onal Behavior Subjects/Papers Managing
Company Streams Business communications Subjects/P
apers Managerial communications Stream Marketing S
ubjects/Papers Marketing management Competition
and strategy
6
Scope of MBA In Marketing Management In India
MBA In Marketing Skills Interpersonal skills,
strategic thinking, entrepreneurial skills,
communication skills, leadership skills,
negotiating skills. Let us discuss each of
them  Interpersonal skills qualities and
behaviors nature etiquette that a person shows
while with someone. Interpersonal skills list in
MBA Marketing  1.Emotional Intelligence
controlling his or her emotions, the capability
to control the emotions of other people is
defined as emotional intelligence. The five main
elements of emotional intelligence are as
follows  . Self-awareness is the ability to see
yourself understandably and even-handedly through
reflection and introspection. . Self-regulation
the fact of something such as a company
controlling itself without the participation of
external agencies. .Motivation it is the process
of stimulating the people to actions to
accomplish the objectives on target. .Empathy
the ability to appreciate and share the feeling
of another. . Social skills communication in the
form of verbal and nonverbal gestures, posture,
body language, and our physical appearance to
respond to other people. Communication the
transmission of information by speaking, writing,
or some other medium.    2. Reliability the
quality of being reliable and performing
frequently well. 
7
Job posts for MBA in Marketing 
1.Marketing Manager 2.Brand Manager 3.Business
development 4. Asset Management 5.Corporate
Sales 6. Market research 7. Sales
manager 8.Product Manager 9.Head of Digital
8
MBA In Marketing Management Salary In India
According to pay scale MBA marketing manager can
get an average salary of 712,354 per annum. 
9
Importance of Marketing Management
1. Convince the requirement of shopper in
marketing management shopper requirement and
desire is the easiest way to grow profits and
sell more products and services. The definition
of wish in marketing is finding what the consumer
is needing. The marketing master plan looks to
fulfill different requirements to get the
purchaser to buy the product and services. 2.
Grow market share of the company or firm
Innovation is one method by which a firm can
increase its market share. When a firm brings to
market a new technology its contestants have yet
to offer. Purchaser desire to own the technology
but it from that firm even if they previously did
the work with contestants. 3. Grow the
manufacturing of existing products   .
Understand how many products you need to
manufacture daily to achieve shopper demand.   .
Identify all the steps required to construct the
product and the average time taken to complete
each step. . Identify how many people require
action on the product. . Redesign the construct
action to support the number of people for
action. . Create a perfect layout to support this
new way of business.
10
Functions Performed In Marketing
Planning it is the process of deciding in
advance what to do when to do, how to do, and who
is going to do it. Planning flyover the interval
between where we are and where we want to
go. Organizing the foundation of effective
authority and grouping the work of the enterprise
among them. Staffing recruiting the employees on
the basis of knowledge skills and educational
background, learning. Directing instructing
guiding counseling overseeing the work or advice
given to the subordinates. Controlling it is the
process of comparing the actual performance with
the planned performance and taking corrective
actions in case of any deviations.
11
Types of Marketing Management
1.Paid advertising 2. Cause marketing 3.
Relationship Marketing 4. Undercover marketing
5. Word of mouth 6. Internet marketing 7.social
media marketing 8. Transactional marketing 9.
Diversity Marketing
12
Contact Us
Contact Number 09051619606 (Monday to Saturday
830am10pm) Email Us mbaprojectguide.kol_at_gmail.c
om Website https//mbaprojectguide.com/ m.me/mbap
rojectguide1 https//www.linkedin.com/company/mbap
rojectguide/ https//twitter.com/mbaprojectguide C
entral Park, Sector III, Bidhannagar, Kolkata,
West Bengal 700064
13
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