Benefit: How to the digital revolution is affecting for a pharma franchise company?

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How Pharma Marketing is Changing Healthcare in
India
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• Sometimes cold commerce can substantially change
  the way we live and see things. Competition can
  improve products, services and access to them.
  When it comes to healthcare in India we can see
  tangible results of pharma marketing in India.
• From a closed economy with few monopolistic
  companies, we now have a thriving medical market
  that is among the worlds most critical. Not only
  is the Indian market itself one of the worlds
  biggest, its companies are slowly emerging as the
  dominating players in the international market.

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Affordable Care

• Good healthcare was the domain of government
  hospitals, since private hospitals were few and
  far in between. While there was access to some
  generic drugs, access to medicines that are at
  the forefront of research was almost impossible.
  When it was available, it was often too expensive
  for the common man.
• The opening of the sector and marketing by pharma
  companies has completely changed that. Many of
  the pharma companies are today making generic
  branded drugs that are a fraction of their
  international prices. Competition has also forced
  companies to bring some kind of price parity and
  affordability in the market.
• A recent court ruling also allowed Indian drug
  makers to produce cheaper alternative of certain
  cutting-edge drugs if these met certain
  conditions. Moreover, international companies
  marking up drug prices on flimsy upgrades and
  patenting has also come under scanner. This
  affordability now extends to the entire
  healthcare sector as the government and industry
  dynamics work to create a more meaningful access
  to healthcare.

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Rise Of The Small Sector

• The pharma sector in India was dominated by big
  corporations or the Indian branches of big pharma
  international companies. The widening of the
  sector with the mushrooming of small and medium
  companies has been a boon. It has brought in
  fierce competition in pharma marketing as
  everyone now fights for a piece of the very
  lucrative Indian market.
• The result is more affordable drugs and multitude
  of options. So, effective has been the SME sector
  that it accounts for a substantial part of the
  industry net worth. These companies also have a
  large share of the international market,
  propelling the Indian pharma sector to dominate
  the international market in terms of volume.

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Raising Awareness

• Pharma marketing often works by raising
  awareness. When we need to create a market for a
  new drug, we often start with the basics
  educating the people about the disease and its
  cures. There are many tools companies use for
  this from social media to workshops. Some
  companies also fund awareness camps.
• The net result is that we see a greater awareness
  of such products and health conditions among the
  people at large. The average person is today more
  aware of the options in front of him/her and how
  to access healthcare services.

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Connecting With Users

• Every marketing campaign is ultimately about
  connecting with the market. The Indian pharma
  sector can no longer afford to continue in a
  vacuum where the buyer would by default buy only
  your product because he/she has no other
  alternative. Today companies actively seek out
  more contact with its users, including doctors,
  physicians, pharmacists and the public at large.

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Going Digital

• Competition and the inevitable advent of science
  has brought in the other benefit going digital.
  No pharma company can today afford to ignore this
  tool and it alone has completely revolutionised
  the pharma industry. The benefits of the digital
  revolution are multifaceted.
• Better communication Pharma companies are using
  multiple digital tools to connect with their
  users from emails to the social media. Its a
  two-way communication where you can air your
  grievances and the company will work swiftly to
  address this.
• Providing services Pharma companies today also
  offer a host of services. A number of pharma apps
  have taken the concept further by providing
  diagnostic services.
• Improving adherence Today we have healthcare
  companies and centres connected through a digital
  network that monitor patents health and ensure
  they keep appointments.
• Improved sales practices Digital has become the
  new marketplace with pharma companies using its
  reach to sell their products at a lesser price
  and to a wider market.
• RD Digital platforms offer one of the best
  means to gather data with Big Data becoming
  critical for product development.
• Pharma marketing in India has become more fierce,
  patient centric and dynamic with small, medium
  and big companies fighting to establish their
  space.

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www.fitwelpharma.com
106,Scarlet Gateway,Corporate Road,Opp.Rivera
Antilia,Prahlad Nagar,Ahmedabad-380015Gujarat,
India
Phone [phone]Cell 91 9033028080,
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