MoEngage to be Listed as a top Marketing Automation Software on 360Quadrants

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MoEngage to be Listed as a top Marketing
Automation Software on 360Quadrants
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MoEngage has made it into the list of 50
software that will be evaluated and listed as the
top Marketing Automation Software on
360Quadrants. MoEngage marketing automation
software studies audience behavior and works on
personalizing different touchpoints in order to
increase engagement. The software analyzes user
behavior and helps businesses developengaging
campaigns. MoEngage marketing automation
software helps identify and track conversion at
each stage of the funnel and suggests ways to
target users who drop out at different stages.
MoEngage marketing automation software integrates
with Tableau and Google Data Studio to provide
unmatched analytics, which drives better
decision-making. The software offers a fully
customizable dashboard that lets users track the
progress of individual team members and marketing
campaigns. MoEngage marketing automation software
segments users at a very granular level and
devises specific marketing campaigns for
targeting them based on individual attributes and
behavioral data analysis. The software uses
inbuilt AI capabilities to analyze and predict
the content that leads to higher engagement and
traffic, ensuring maximum user conversion.
MoEngage pricing details can be found on
360Quadrants.
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360Quadrants, the most granular comparison
platform, is working on releasing a quadrant on
Marketing Automation Software to help businesses
make quicker and more informed decisions.
360Quadrants combines inputs from various
industry experts, buyers, and vendors, and
conducts extensive secondary research inclusive
of annual reports, company press releases,
investor presentations, white papers, and various
directories and databases in order to rate the
companies in every quadrant. 360Quadrants covers
36 companies in the Marketing Automation Software
space and will place the top 25 of them in a
quadrant based on their quality, reliability, and
business outcome. These 25 companies will be
categorized as Visionary Leaders, Innovators,
Dynamic Differentiators, and Emerging Companies.
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Along with the listing of MoEngage Marketing
Automation Software, 360Quadrants has worked on
listing Simplycast, Klaviyo,HubSpot, Acoustic,
Leadsquared, Oracle Corporation, Exponea, and
Salesforce, among others, as the top vendors in
the Marketing Automation Software market. The
platform will also provide the most granular
Marketing Automation Software comparisons between
vendors. Marketing automation software enables
companies to automate marketing-related
activities, such as email marketing, social
media, direct mail, lead generation, and digital
advertising. Marketing automation products
streamline marketing workflows and measure the
outcome of entire marketing campaigns across
segments and channels. Marketing automation
software can be integrated with CRM software, CMS
tools, social media management software, and
account-based orchestration platforms.
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360Quadrants Scoring Methodology The top
companies in Marketing Automation Software will
be rated using the following methodology A
highly experienced team of researchers and senior
analysts conducts extensive research to generate
a list of vendors (competitors). A patent-pending
algorithm is used to collect inputs from key
stakeholdersindustry experts, buyers, vendors,
and 360Quadrants analystsbased on criteria for
Product Maturity and Company Maturity. Criteria
under Product Maturity include breadth and depth
of product/service offering, product features and
functionalities, product differentiation, and
their impact on customer value. Criteria under
Company Maturity include geographical footprint,
partner ecosystem, financial stability, and
client coverage or sector footprint. Approximately
20 in-depth parameters will be considered for
research into the Marketing Automation Software
market. These parameters will be updated every
six months to ensure the latest developments are
taken into consideration. A weight is assigned to
each stakeholder based on information gathered
pertaining to the above criteria as well as
inputs from stakeholders. These inputs follow the
order of priority given below Buyers Industry
Experts 360Quadrants Analysts Vendors
(Competitors) The inputs are analyzed, and a
final rating is assigned to each vendor
(competitor). After the finalization of ratings,
each vendor is placed in the most relevant
quadrant based on its score.
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About 360Quadrants 360Quadrants is the largest
marketplace looking to disrupt US 3.7 trillion
of technology spend and is the only rating
platform for vendors in the technology space. The
platform provides users access to unbiased
information that helps them make qualified
business decisions. 360Quadrants enables vendors
to influence the business decisions of potential
clients. Vendors get to win ideal new customers,
customize their quadrants, decide key parameters,
and position themselves strategically in a niche
space, to be consumed by giants and startups
alike. Experts get to grow their brand and
increase their thought leadership. The platform
targets the building of a social network that
links industry experts with companies worldwide.
The platform has around 400 total buyers across
various markets. 360Quadrants will also be
launching quadrants in fields like Email
Marketing, Help Desk Software, Remote Desktop
Software, and e-Commerce Platforms.