How Data Marketing is Used for to Get Prospect Data - PowerPoint PPT Presentation

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How Data Marketing is Used for to Get Prospect Data

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About Data Marketing- Data-driven marketing is the approach of optimising brand communications based on customer information. Data-driven marketing use customer data to predict their needs, desires and future behaviours. Such insight helps develop personalised marketing strategies for the highest possible return on investment (ROI). – PowerPoint PPT presentation

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Title: How Data Marketing is Used for to Get Prospect Data


1
How Data Marketing is used for to get Prospect
Data?
2
  • About Data Marketing-
  • Data-driven marketing is the approach of
    optimising brand communications based on customer
    information. Data-driven marketing use customer
    data to predict their needs, desires and future
    behaviours. Such insight helps develop
    personalised marketing strategies for the highest
    possible return on investment (ROI). The
    distinction between direct and database marketing
    stems primarily from the attention paid to the
    analysis of data. Database marketing emphasizes
    the use of statistical techniques to develop
    models of customer behaviour, which are then used
    to select customers for communications.
    (BBGV18620)
  •  
  • Who needs Data Marketing?
  • All the private organizations needs data
    marketing so that it facilitates the citizens or
    the customers to reach the organizations very
    easily. Healthcare professional, financial
    institutions, MSMEs and other businesses all of
    them needs data marketing. If youre looking for
    a way to expand your reach and find new
    customers, data marketing is the solution. The
    Data marketing helps to understand the behaviour
    of the prospects and gain insights about what
    prospect exactly need or are looking for.
  • How Data Marketing works?
  • There are two main types of marketing databases,
    1) Consumer databases, and 2) business databases.
    Consumer databases are primarily focussed towards
    companies that sell to consumers, often
    abbreviated as B2C Business marketing databases
    are often much more advanced in the information
    that they can provide. This is mainly because
    business databases aren't restricted by the same
    privacy laws as consumer databases. The
    "database" is usually name, address, and
    transaction history details from internal sales
    or delivery systems, or a bought-in compiled list
    from another organization.

3
  • Prospect Solution-
  • Now that we know how Data Marketing works we need
    to understand how it helps to collect prospect
    data. The answer is through prospecting. Typical
    sources of data collection are charity donation
    forms, application forms for any free product or
    contest, product warranty cards, subscription
    forms, and credit application forms. Also
    different tools like SEO, Social media, Websites,
    Surveys and many others are used to collect
    prospect data. this data serves as a primary
    data. The primary data is very accurate and helps
    to understand the needs of your prospects. This
    primary data can be further used for contacting
    the prospects to reach the prospect personally.
  • Contact Us
  • Address Unit No.450, Mastermind One - IT Park,
    Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
    India 400065
  • Phone 91 8097027355, 91 9137256150, 91
    9222086563
  • Website www.mbaprojectreports.com
  • Email   ebrandingindia2017_at_gmail.com  info_at_disser
    tationwritingediting.com
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