Checkout Page Optimization: Different Way To Improve Checkout Page Conversion In 2020

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Checkout Page Optimization Different Way To
Improve Checkout Page Conversion In 2020
Checkout Page optimization is one of the
underrated processes in e-commerce website
design but the most effective ways to drive more
conversions and sales. Today more than 70 of the
shoppers abandon the cart after facing various
problems during the checkout process.
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So the question is why users abandon the cart
during the checkout process? Most of the
eCommerce websites focus on optimizing their
website appearance, navigation, product
appearance, site experience, and more. Yes,
these are important aspects of a successful
eCommerce website design. Because when shopper
lands on your eCommerce website, your first
impression will encourage them to explore more
products and services. But if you want them to
make a successful purchase then you need to have
an optimized checkout page. Checkout page
optimization reduces the chances of losing
customers and sales. Dont worry you dont have
to buy any tools or software to optimize your
checkout pages. We will help you to resolve the
issue of abandonment cart. It can be easily
resolved by making small changes to your checkout
page. In this article, we will help you to
determine, the difference between one-page
checkout and a multi-step checkout page, and
different ways to optimize the checkout page to
drive more conversion and sales. If you are
looking to reduce post-purchase dissonance of
your eCommerce website users then check our blog
on 6 Efficient Tips To Reduce Post-Purchase
Cognitive Dissonance What is a Checkout
Page? It refers to the pages on the eCommerce
website that appear during the customers final
product purchase. The eCommerce checkout page is
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• similar to the physical checkout that most of us
  do in the physical store. But in eCommerce
  checkout page customer provides shipping address
  and personal details.
• Checkout pages are categorized into two parts
  one-page checkout and multi-page checkout. So
  lets dive in and see what is one-page and
  multi-page checkout and which is better for an
  eCommerce website.
• One page vs Multi-Step Checkout Page
• From the terms, you can easily identify that one
  step checkout includes all the necessary
  elements like billing, shipping address, payment
  info, and more on the same page. And allows
  users to complete the checkout process on the
  same page. Whereas Multi-step checkout has
  different checkout pages for different elements.
  In recent years, a one-step checkout process has
  started to grab many eCommerce site owners
  attention. So lets dive in and see whats the
  advantage of using One page and Multi-step
  checkout process.
• One Page Checkout Advantage
• Compared to Multistep its faster. Using One-page
  checkout for an e-commerce website doesnt
  reduce the checkout process elements but its on
  a single page which makes it easy for the user to
  fill all the details and saves time.
• It allows you to persuade the user by offering
  fewer checkout elements on the same page.
  Ecommerce is all about offering a satisfactory
  experience to the user. One-step checkout process
  allows the user to know how many steps they have
  to fill to complete the purchase. Fewer steps
  encourage them to complete the purchase and
  visit again on your website.

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• Offers Navigation less experience. As all the
  checkout elements are on the same page, your
  visitor doesnt have to navigate to other pages
  to changes or edit their information all can be
  done on the same page (sounds persuading right?)
• Multi-Step Checkout Process Advantage
• It allows you to collect data from users. The
  multi-step checkout process allows you to
  collect user data in different steps. Even if
  your customer fails to make a purchase then also
  you will be having their data like email to
  contact them. For example, if your first page is
  about asking the user to offer their email
  address and on the next page you customer
  abandons checkout process, you will still have
  his/her email address to send abandoned cart
  email.
• In multistep checkout, you dont have to focus on
  design and add too many UI elements to grab
  their attention. Users know that it is meant for
  collecting their details like shipping addresses,
  personal details, and more so they dont expect
  too many design elements. Instead, a simple
  layout with minimalistic design can be more
  effective.
• How To Improve Checkout Page Conversion?
• 1. Get your site visitors Email Address
• Most of the eCommerce website owners think once
  their visitor adds the product they will surely
  make the purchase. If you are among them then its
  time for the reality check. In reality, only a
  few customers make a successful purchase after
  adding the product into the cart or into your
  check out page. Read more on
• https//www.sfwpexperts.com/checkout-page-optimiz
  ation/

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