Fantastic Web Development Tips To Improve Your Bounce Rate - PowerPoint PPT Presentation

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Fantastic Web Development Tips To Improve Your Bounce Rate

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Web Development : In case you are getting website traffic consistently, but failing to turn those visitors into actual customers, then the main problem might be your bounce rate. Bounce rate can be defined as the rate through which your website visitors ‘bounce off’ or leave the website before getting converted. When it comes to digital marketing, your website is the most significant component for the same – which is why a poor bounce rate can make your other digital marketing efforts obsolete. – PowerPoint PPT presentation

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Date added: 7 June 2020
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Title: Fantastic Web Development Tips To Improve Your Bounce Rate


1
Fantastic Web Development Tips To Improve Your
Bounce Rate
2
  • Web Development  In case you are getting website
    traffic consistently, but failing to turn those
    visitors into actual customers, then the main
    problem might be your bounce rate. Bounce rate
    can be defined as the rate through which your
    website visitors bounce off or leave the
    website before getting converted. When it comes
    to digital marketing, your website is the most
    significant component for the same which is why
    a poor bounce rate can make your other digital
    marketing efforts obsolete.
  • It should be remembered that high bounce rates
    can happen due to several reasons such as
    outdated aesthetics, confusing website layouts
    and also slow load times. Therefore, with the
    help of a web development company in the UK,
    well be addressing all of these issues in detail
    so that you can maximise your conversions and
    reduce the bounce rates.
  • Major Web Development Tips For Improving Your
    Bounce Rates
  • 1. Make Your Website Load Faster By Decluttering
    It
  • One of the first and major tips that you should
    follow is to improve your websites loading speed
    times. Its important that your website should
    ideally load within three seconds, with the help
    of a website development company in UK, otherwise
    youll be losing out on valuable customers. The
    following are some of the ways through which you
    can perform the same
  • Lessen down the size of the image files.
  • Avoid any plug-ins that you dont require.
  • Optimise your websites code.
  • Use a good web hosting service.

3
It has been studied and found that even a
one-second delay can lead to 11 per cent lower
page views, 7 per cent fewer conversions and 16
per cent reduction in overall customer
satisfaction. Furthermore, it has been reported
that 64 per cent of customers claimed that they
will take their business elsewhere if the
websites page doesnt load faster. 2. Website
Should Be Optimised For Conversions Optimising
your website means making it simpler for your
customers/visitors to go from the home page to
the other pages easily. If there is any confusion
in-between the process, it can tempt your
upcoming or future customers to not log-in into
your website. If you can map out the users
journey from the homepage to the end-point, then
it can do wonders for your bounce rates. You can
test it out yourself along with the help of
the best web development company in UK  so that
you can make the method effortless. Moreover,
conversion buttons should have clean
call-to-action (CTA) such as contact us, shop
now or add to cart. If the CTA buttons are too
vague, your customers will face a brick wall. In
an ideal scenario, your customers should be able
to get what they want through your website with
the fewest clicks possible by using top web
development companies in UK.
4
3. Social Share Buttons Should Be Included If you
have a blog on your website, then every blog post
should feature social share buttons. This will
help your readers to share your blogs without
even leaving your website. Such a tactic can help
you promote brand awareness and thereby reduce
the bounce rate. Having such buttons would also
be a reminder for visitors that they can quickly
share your content ultimately encouraging the
spread of word of mouth. The more people that
will follow your social links back to your
website, the better it will be with the help of
the best e-commerce website development in
UK services. 4. Use Website Colours
Effectively If your visitors cannot see your
content properly, they wont be able to read as
well. Always ensure that the text on your website
is in such a colour that it contrasts from the
background. Theres a reason why books are
written with black inks on white papers. If you
want to play with different colours, thats fine
but you need to make sure that the colours you
use should make sense together with the help of
the best web development company in UK. Always
stick to colours that easily complement each
other and readability would be a breeze. Also,
you need to ensure that your website colour
matches your relevant brand image/logo.
5
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