AdonMove - DOOH On-Taxi Advertising Service

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BRAND DOCUMENT
DOOH On-Taxi Advertising Service
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Problems with existing
Advertisement Medium
Digital/Social Media Marketing

1. No Branding of the Product.
2. Fragmented Audience.
3. Effective Only in urban cities with large mobile
   user base.

Out of Home Advertising (O0H)

1. No Consumer Data of Impression Engagement.
2. Very costly and not accessible to Small
   Enterprise.
3. No Re-targeting because of lack of data.
4. Lack of attention because of hectic schedule of
   people.
5. Non-Dynamic and Static Signage .

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SOLUTION- DOOH(Digital Out-Of-Home)
Digital Out-Of-Home advertising is defined as
marketing channel where promotional media is
dynamically displayed in Outdoor (out of home)
public spaces. It consists of a mix of Digital
and OOH advertisement elements and has gained
popularity as the 3rd medium of preferred
advertisement media chosen by various big brands
in entire world.
WHY DOOH OVER OTHER MEDIUM OF ADVERTISMENT?
The Advantages of Digital Out-of-home (DOOH)
Advertising
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DOOH OOH
THE BATTLE
When the letter "D" gets added to OOH
advertising, it is called DOOH and it refers to
Digital Out-Of-Home Advertising. The digital mix
added to OOH is the new-age form of advertising
that is taking the business world by storm.
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DOOH The New Pull Marketing King
DOOH is undoubtedly the new pull marketing king.
Taxi-top advertising, one of the strongest modes
of DOOH, is set to make brands go big! The
rooftops of the top vehicles are capped with
digital screens that run creative ads consisting
of multiple images at a frequency that business
owners choose. It is the perfect blend of digital
and physical where technology is the backbone
and you can't go wrong with taxi-top ads.
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DOOHExampleOfTheDecade
LookBeforeYouLeave campaign by Google Maps
The LookBeforeYouLeave campaign by Google Maps,
which won it a Gold Abby for Best use of
technology in digital and mobile, helped
commuters use the real-time information to plan
their routes, making it relevant and interactive.
The integrated media campaign (including OOH,
online video, social media, Radio and TV)
accounted for an 8-10 uplift in feature
awareness and drove 40 of the growth in daily
active users of Google Maps in India.
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WHAT IS IT?
Adonmove is a brand that delivers time and
location-based advertising to clients using
digital screens that are mounted on top of cabs.
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HOW IS DOOH ADVERTISING PROSPECT FOR YOUR BRAND?
DOOH is a kind of live streaming of business
messages on digital screens. And when it comes to
taxi-top ads, it can give brand message of
business owners optimum level of exposure, aiding
in brand building, grabbing consumer attention
and, in turn, a better ROI, hands down!
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DOOH FOR START UPS
For start-ups DOOH is the way to go as it is one
of the most cost-effective forms of outdoor media
marketing. The business owners of start-ups can
promote their business in tune with their budget
and the mantra ' pay less, get more' works for
taxi-top advertising!
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WHO WILL BE BENEFITED?
Due to the nature of our services offered our
target segment ranges from small scale setups to
big and renowned corporates as we have a
flexibility in pricing structure based on their
spending capacities.
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Personalised dashboard offered to clients
24/7 reliable support
Real-time analytics offered for ad campaigns
WHY Adonmove?
Tailor-made packages for clients belonging to
different industries
Effective Geo-targeting maximizing audience reach
A better ROI, hands down
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STATIC BILLBOARDS ARE NOW A THING OF THE PAST...
Welcome Digital Moving Billboards in the form of
TAXI TOP ADS
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HYPERLOCATION TARGETING AT ITS BEST
Targeting prospective customers of geo-fenced
areas at specific time slots gets easy with
hyperlocation targeting! So no matter how you
map your audience, reaching out becomes a cake
walk!
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DIGITAL TAXI TOP ADS ARE ECO-FRIENDLY AND SAFE
MODE TO MARKET YOUR BRAND!
Adonmove says 'NO' to plastic that are often used
in making billboards and going the digital way!
We adhere to the safety standards of lighting for
the high-resolution, weatherproof LED screens
used on top of cabs
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Top industries in Digital Taxi Top Advertising
1. Food and Beverage 2. Fashion 3. Beauty and
Cosmetics 4. Travel and leisure 5. Real Estate
6. Entertainment 7. Law 8. Health 9. Training
and Education 10. Financial Services
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Where is OOH in India?
Rs 3395 crores
Estimated size of OOH industry in India in 2018,
at growth rate of 10, according to Pitch Madison
Advertising Report 2018.
Rs 4300 crores
Size of OOH industry by 2020, as predicted by
FICCI-EY report 2018.
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Where is DOOH in India?
Rs 150 crores
Size of Digital OOH in India, at 3-5 of the
total OOH industry.
Rs 500-600 crores
Size of DOOH in India expected in the next 3-5
years.
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DOOH THE SOCIAL RESPONSIBILITY
We portray ourselves as a social responsible
brand because in between commercial
advertisements we will be putting stop gaps where
we would promote campaigns like 1)Safe drive
Save life 2)Child abuse 3)Women safety and anti
harassment 4)Children's right to education and
other such campaigns
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Our Belief
Adonmove is perceived as a genuine and honest
brand that understands the needs of its clients
and believes in delivering quality and
non-compromised services. We want to outshine and
surpass the expectations of our clients and be
the fastest growing brand making our presence
felt in the industry.
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OUR GOAL
Adonmove's primary goal is to blanket Kolkata
market and getting small to big brands on board!
We want to serve our clients, whether local or
international, offering cent percent client
satisfaction. Driving revenue and pushing its
graph at a steady pace through strategic sales is
what we have set out to achieve. We also want to
cover tier 1 and 2 cities PAN India in a quick
time span.
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WHERE YOU CAN FIND US
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Team Involved
KANISHKA SINGH FOUNDER of Adonmove
SUBHAM JAISWAL CO-FOUNDER OF Adonmove
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