5 tricks the PR companies use to get media coverage

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5 tricks the PR companies use to get media
coverage People dont buy products and services
they buy relations, magic and stories and PR is
all about telling stories that strike a nerve
with the people and create mobilization. John D.
Rockefeller said, Next to doing the right
thing, the most important thing is to let people
know that youre doing the right thing. This is
where PR companies come through. They take the
message from their client, wrap it in a
wonderful story and get it across to the target
audience. Here are 5 tips that PR companies use
to deliver successful stories. Writing Press
Releases One of the best ways of branding is to
write press releases and then get the reputed
media portals to publish them. Obviously, you
cannot straight away advertise about your client.
There has to be something of value for the
reader in the press release. This is why many PR
companies in Delhi hire writers who are
excellent at writing press releases that get
picked up by the media portals solely on their
merit. Guest Posting The world out there is
always hungry for expert advice on a myriad of
topics. PR firms in Delhi and other metro cities
in the country capitalize on this and indulge in
guest posting. Popular media portals out there
have a loyal reader base, and if you post
something of value there, it helps you establish
yourself as an expert in the field and lends
credibility to your work. Naturally, the articles
that the PR companies post on these media
portals are posted under clients name. This is a
great tool that many PR agencies use for
branding. Newsjacking No matter how good you are
at delivering your products and services, you
cannot straight out say so. If you do, such kind
of a story wouldnt get much coverage and those
who read it will have a hard time taking you on
your word. A good way, therefore, to establish
your presence in the market is newsjacking. This
is a means of indirect advertising. As a PR firm,
you have to look for the trends and stories that
are striking a chord with the people. You then
try to create a story for your client around
that trend to make it more interesting for the
people. Capitalizing on FOMO FOMO (Fear Of
Missing Out) is an actual thing. No editor wants
to be in a place where his is the only
publication that didnt missed out on a viral
opportunity. Pulling off this kind of a stunt
requires some capital investment, but when it
works, it does wonders. For example, the dollar
shave club paid for a promotion and got nearly 4
million views. Once the story became viral, every
publication wanted a piece of it, and because of
that the video now boasts a staggering 24 million
views. Therefore, FOMO strategy works, given that
the PR agency youve hired knows what its
doing. Mainstream media isnt the only way A
decade ago, mainstream media was perhaps the only
option in order to get your brand in the eyes of
the public. But things have changed over the
years and PR companies have changed their
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strategies accordingly. This is the age of
influencers and mini-celebrities and their
audiences are often much more loyal as compared
to those of mainstream media portals. By reaching
out to these people, brand promotion can be done
in a much cheaper and more efficient manner.