Kombucha Market Demand, Forecast by 2027 | FMI Report

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Kombucha Market SWOT analysis and Key Business
Strategies, Demand Forecast 2027

• June 2020

Report Id REP-GB-7815 Published On Dec
03,2018 Category Food and Beverages
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Kombucha Market Analysis
 In 2019, North America and Europe are projected
for a cumulative share of nearly 50 in global
kombucha landscape. Estimated to display robust
year on year revenue growth at a just-under 15,
the global kombucha market is likely to exceed
the value of US 1.8 Bn in 2019. Prominently
driven by rising awareness about its health
benefits and originality of taste, kombucha
reserves impressive growth in the consumption
volume over next few years, according to a new
Future Market Insights' intelligence study.
Riding on the thriving trend of organic and
natural foods and beverages, kombucha is lately
witnessing promising growing consumption
worldwide - especially in developed regional
markets.
More Sales Channels Are Embracing
Kombucha   Other than food and drink specialty
stores that account for a dominant share
of kombucha market value at present, the report
forecasts growing sales of kombucha through
grocery stores, C-stores, health foods stores,
and across national grocery chains. As kombucha
is gradually solidifying its position within the
beverages category, industry experts are
projecting that kombucha might appear on the
restaurant and bar menus eventually.
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Kombucha Market Analysis
Starbucks Corporation stepped in the kombucha
game this year, under a new brand name -
Evolution Juice. Currently, Starbucks' offering
covers six flavors of kombucha. By packaging,
glass bottles remain a favored format, making up
for more than 70 share of the kombucha market
value. However, the report offers a positive
revenue growth outlook for kombucha cans in the
near future. Innovative kombucha packaging
formats are emerging to appeal more to consumers,
which is further fueling its popularity across a
wider customer base, through retail convenience
stores and online channels.
Flavor Innovations Are Shaping Strategic
Developments The global landscape of kombucha is
more collaborative rather than competitive, and
customers are more likely to shop local brands.
Key players operating in the kombucha landscape
are strategizing investments in more effective
product promotions and marketing.
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Kombucha Market Analysis
Besides targeting new consumer markets for
enhanced penetration, flavor innovations is also
a key developmental strategy adopted by leading
manufacturers of kombucha, as indicated by the
report. According to the report, flavored
kombucha accounts for around 1/4th of the total
market value, of which herbs, spices, and berries
have been the most popular kombucha flavors over
the years. Canada-based Rise that has recently
executed the expansion in the Northeastern US is
currently planning the release of a new range of
kombucha flavors the next year.
Experimenting on the various popular ingredients
and flavors, beverage brands are indulging more
in innovating flavors such as lemon, berries,
fruits, coffee, green tea, ginger, and
others. Buy this report _at_ https//www.futuremarke
tinsights.com/checkout/7815 While alcohol
content has been a major concern for kombucha
producers over the recent past, market leaders
such as Rise are prudently focusing on addressing
the issue with a flavor-forward approach that
enables brands to innovate kombucha in mainstream
flavors - keeping the perceived health benefits
intact.
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Kombucha Market Analysis
The company considers consumer and buyer
perception as an important parameter for
designing the developmental strategy, reports the
FMI analyst. GT's Kombucha recently launched
three brand new flavors, including watermelon,
basil, and coffee. Capturing a rapidly growing
trend of kombucha, Poland-based Brothers
Sisters recently launched a distinct product
offering to Polish consumers. Lemongrass plus
kefir, ginger, and classic sencha are the
currently available flavor combination offerings
in this line. "A strategic interplay of
innovation and advent of technology is likely to
push the growth of kombucha manufacturers in next
few years. Companies are thus considering
investments in advanced technology fermenters and
bottlers to overcome the challenges of time
inefficiency," explains a senior analyst at the
company. Adding further, "Market leaders are
acquiring smaller players in a strategic effort
to update their kombucha flavor inventories and
in return provide them with technological
assistance for kombucha processing," says the
analyst.
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Kombucha Market Analysis
Developed Regions Are Covering Nearly 50 Market
Share With a collective share of over half of
the total value of kombucha market, North America
and Europe remain the most significant regions
targeted by manufacturers and other stakeholders
for penetration. The former however is projected
to maintain a slightly higher revenue share over
the latter, which is clearly attributed to
impressive revenue growth prospects for kombucha
in the high potential markets for health and
nutrition beverages. According to Kombucha
Brewers International (Colorado, US), the yearly
kombucha consumption across the US alone
surpassed a value worth US 500 million this year.
A growing inclination of millennial generation
towards consuming energy drinks also provides a
strong impetus to the expansion of kombucha
market across these developed regions, reports
FMI. However, the report identifies maximum
attractiveness across APEJ, as the region is
witnessing a dramatically growing trend of
functional beverages in recent years.
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