How Prospect Marketing Can Help Reach Pharmaceutical Industry - PowerPoint PPT Presentation

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How Prospect Marketing Can Help Reach Pharmaceutical Industry

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About India Pharmaceutical Industry The pharmaceutical industry in India was valued at US$33 billion in 2017 and generic drugs account for 20 per cent of global exports in terms of volume, making the country the largest provider of generic medicines globally. According to the Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers, domestic pharmaceutical market turnover reached Rs 129,015 crore (US$18.12 billion) in 2018, growing 9.4 per cent year-on-year and exports revenue was US. – PowerPoint PPT presentation

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Date added: 29 May 2020
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Title: How Prospect Marketing Can Help Reach Pharmaceutical Industry


1
How Prospect Marketing can help reach
Pharmaceutical Industry?
2
  • About India Pharmaceutical Industry
  • The pharmaceutical industry in India was valued
    at US33 billion in 2017 and generic drugs
    account for 20 per cent of global exports in
    terms of volume, making the country the largest
    provider of generic medicines globally. According
    to the Department of Pharmaceuticals, Ministry of
    Chemicals and Fertilizers, domestic
    pharmaceutical market turnover reached Rs 129,015
    crore (US18.12 billion) in 2018, growing 9.4 per
    cent year-on-year and exports revenue was
    US17.28 billion in FY18 and US19.14 billion in
    FY19.Pune, Hyderabad, Mumbai, Baddi, Himachal
    Pradesh and Kolkata are the major pharmaceutical
    hubs of India. (BBGV29520)
  • Who needs to reach Pharmaceutical Industry?
  • The pharmaceutical industry serves as a lifeline
    of the country or rather the whole world. The
    current ongoing Covid-19 crisis is the best proof
    which illustrates the same. The healthcare
    industry needs to reach out to Pharma Industries
    for medical supplies. Also the financial
    institutions needs to reach the pharma industry
    for providing loan and insurance. Marketing
    agencies, Machinery or lab equipment providers
    needs to reach the pharmaceutical industry. Also
    IT and consultancy solutions needs to reach out
    pharma industries to provide cybersecurity and
    other required virtual platforms.
  • How to reach the Pharmaceutical Industry?
  • The pharma industries can be reached through
    Professional Social medias like Twitter and
    LinkedIn. Other ways to reach the pharma
    industries is through Google Ads, video marketing
    and webinars. All the above channels are virtual
    channels and facilitate data collection. Other
    channels involve use of offline channels like
    Medical Journals, Newspaper, TV advertising and
    radio advertising. These channels are
    broadcasting channels which reaches untargeted
    audience too and is not cost efficient.

3
  • Prospect Solution-
  • Now that it is clear that the broadcasting
    channels are ineffective to reach only the
    targeted audience and leads to excess costing.
    The answer to reach target audience in very
    effective way is through prospecting. Prospect
    marketing helps to find the specific audience
    which is interested in the service or product
    offered. This helps in defining target audience
    and hence the prospects can be reached easily and
    effectively. Some of the channels used to reach
    the prospects are Facebook, Email and LinkedIn
    which offers custom filters for advertising.
    Using these filters target audience can be
    reached effectively.
  • Contact Us
  • Address Unit No.450, Mastermind One - IT Park,
    Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
    India 400065
  • Phone 91 8097027355, 91 9137256150, 91
    9222086563
  • Website www.mbaprojectreports.com
  • Email   ebrandingindia2017_at_gmail.com  info_at_disser
    tationwritingediting.com
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