10 Steps to Generate Salon Income While Your Salon is Closed

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10 Steps to
Generate Salon Income While Your Salon is Closed
www. mydigisalon. com
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1. Cut your Costs
This goes without saying, you need to make sure
that you need to differentiate the costs that
generate revenue from the ones that re-costing
the business. You need to cut out all the costs
that are extra and you can definitely do without.
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2. Sell Retail
If you have stock left, sell it as much as you
can. Try getting on eCommerce websites or online
stores to help reach the masses. You can even
get a salon app to upload, modify and track your
inventory as per your convenience.
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3. Work on your
Re-Opening
Strategy Implement strategies and campaigns that
can help target your loyal, current and future
customers. Your salons well being will depend
on this. You need to work on your salon
marketing strategy for online brand image
development.
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4. Generate
Salon Income by
Pre-Bookings Apart from selling retail inventory,
as mentioned above, you can provide at-home
services. People are scared of stepping out due
to social distancing protocols. If you follow
all the right measures, like wearing a mask and
proper sanitization, you can get in touch with
your customers to offer your packages.
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5. Profit Margin
while Signing Up on eCommerce
Platforms Before you get on any eCommerce
platform like amazon or Nykaa, make sure that
you are aware of any and all extra costs
associated with it. You need to factor in things
like credit card fees, postage, boxes, tape,
bubble wrap, etc.
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6. Calculating
Shipping Costs If you are delivering locally, you
can think about offering free shipping above a
certain amount. E.g. free shipping above 500
INR. After you have a clear idea about the
profit margins on eCommerce platforms, you can
decide whether you want to opt for free shipping
or not.
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7. Payment
Methods and
Integrations Customers like it when they have
multiple options to choose from. During this
pandemic period, almost everyone is avoiding
cash on delivery and going for cashless
payments. For local sale, make sure you invoice
your clients securely via their preferred online
gateway.
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8. Contacting
your Clients You clients are just as scared and
concerned about financial stability as you are.
Make sure that you not purely selling your
products when you contact your clients. It is
really important for you to remember that its
completely okay if your clients are not
interested in buying your products or
appointments right now.
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9. Use Social
Media to Empower
Communication Use social media to allow your
customers to directly get n touch with your
technicians. Your experts can participate in
live sessions and QAs where apart from giving
advice they can recommend products and
techniques to upsell your products. Make sure
you post regularly on social media, you can use
the inventory on our Digi Salon platform for
inspiration.
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10. Email Marketing
Infographics Email marketing can help you send
long messages, discounts and information via
newsletters, infographics etc. You can even
segment and target your customer based on their
demographic and psychographic attributes. Make
sure your communication is personal and goes
well with your brand image.
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Reach Us

• www.mydigisalon.com
• mydigisalon_at_gmail.com