How to Start a Digital Marketing Agency in India? [Step by Step Guide] - PowerPoint PPT Presentation

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How to Start a Digital Marketing Agency in India? [Step by Step Guide]

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Want to start your digital marketing agency in India ? Well, its a right time! We are today living in a digital world, where more than 50% of the world population is online. Digital platforms have become a part of daily life for many users. The increase of these platforms has helped in the growth of the digital marketing industry. – PowerPoint PPT presentation

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Title: How to Start a Digital Marketing Agency in India? [Step by Step Guide]


1
How to Start a Digital Marketing Agency in India?
Step by Step Guide
2
What is a digital marketing agency?
  • A digital marketing agency is the company that
    helps businesses promote their goods and services
    on digital platforms. The primary goal is to
    generate brand awareness, leads, and sales for
    businesses. Both big and small digital marketing
    agencies exists in India.

3
Opportunities in Digital Marketing in 2020
  • 4.48 billion people are online globally, which is
    57 of the world population.
  • 3.4 billion people are active on social media
  • Search engines drive 93 of all website traffic.
  • 47 of small businesses consider marketing as a
    growth factor
  • 64 of small businesses have a website
  • 61 of small businesses invest in social media
    marketing
  • 92 of people visit a site and research before
    visiting a store

4
11 Steps to Start and Grow a Digital Marketing
Agency
  1. Learn Digital Marketing
  2. Define your Brand name
  3. Purchase domain hosting
  4. Legal registrations taxation
  5. Design an appealing website
  6. Define your niche and specialization
  • 7. Define your payment model
  • 8. Start promotions for your agency
  • 9. Develop a sales process
  • 10. Project management delivery
  • 11. Team development

5
 1. Learn Digital Marketing Management Skills
2. Define your Brand Name
Learning is the first step towards your journey
in business. The more you know and understand,
the better you can help your clients. If you are
passionate about digital marketing and keen on
helping businesses achieve success, you will grow
your agency.
Its crucial that you spend a good time
brainstorming the right brand name for your
agency. You can think about things you love, the
places you love, your interests, your passions,
your The brand name must be short, catchy, and
easy to remember.
6
 3. Purchase domain hosting
4. Legal registrations taxation
Learning is the first step towards your journey
in business. The more you know and understand,
the better you can help your clients. If you are
passionate about digital marketing and keen on
helping businesses achieve success, you will grow
your agency.
For entrepreneurs, it is essential to follow the
law and register the company as per government
norms. Learn the basics of company norms,
taxation, and other government guidelines related
to your business.
7
6. Define your Niche and Specialization
 5. Make an Appealing website
Your prospect clients will visit your website to
understand your business. In other words, the
First Impression of your company will be your
website. Do you know, 94 of first impressions
are design-related. Your services may be best,
but if your website cannot convey the message,
you will lose many customers in the long run.
Digital marketing agencies commonly provide a
wide range of services. Depending on client
business needs agencies suggest specific services
to clients. Full-Service Digital marketing
agencies usually offer  many services
8
8. Start promotions for your agency
7. Define your Payment Model
Now its time to start your promotions. Many new
digital marketers make a big mistake and ask
questions in Quora or other platforms about how
to get clients. Think about it, if a digital
marketing specialist himself doesnt know how to
get clients per his business. How can he generate
leads for clients?
When you decide the pricing of your services,
always define the value you bring to client
business. Clients are willing to pay based on the
value you deliver for their business. Dont
compete with other agencies on price compete
with them on your value and expertise.
9
10. Project management delivery
9. Develop a sales process
Congratulations you have got a project now its
time to deliver what you have promised. Many
digital marketers over promise and under deliver
due to which many clients lose trust in the
agency. It is very vital to have a project
management system for your entire team so that it
is very effectively monitored and works
systematically.
In simple terms, your Sales process must define
the actions a salesperson should do to convert a
prospect to a customer. Well defined sales
processes will help the salesperson answer client
queries with confidence and clarity. In more
prominent agencies you must have a unique
10
11. Develop your Team 
  • One person cannot achieve great success you need
    a team to help build your agency. If you work
    Solo, you are more like a freelancer. So take a
    step forward and start building your team. The
    success of an agency depends on the quality and
    experience of team members. Always hire people
    who are creative, strategic, enthusiastic and
    passionate about digital marketing. Hire good
    people and train them well.

11
  • Conclusion

Starting your own agency is a great step towards
your future growth. Dont rush to do things
quickly. Take your time and build your agency
which can deliver quality results. Follow our
guide and build your digital marketing agency in
India.
12
  • Thanks

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