How This Coronavirus Outbreak Will Bring A Revolution In Branding & Logo Design Industry - PowerPoint PPT Presentation

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How This Coronavirus Outbreak Will Bring A Revolution In Branding & Logo Design Industry


As COVID-19 forced businesses globally to opt digital mode that means you have to be digitally advanced in this situation. However, we all had to walk the road towards the digital world someday... – PowerPoint PPT presentation

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Title: How This Coronavirus Outbreak Will Bring A Revolution In Branding & Logo Design Industry

A Digital Revolution in the Logo Design Industry
  • COVID - 19

Impact of COVID-19
  • People are worried about their lives and the halt
    in business activities due to Coronavirus
    outbreak. Due to Covid-19 pandemic, Most
    businesses including logo design business has
    been digitally revolutionized.
  • In this article, we will explore how this
    pandemic will transform the branding and logo
    design industry and what implications it will
    bring for the future.
  • As COVID-19 forced businesses globally to opt
    digital mode that means you have to be digitally
    advanced in this situation. However, we all had
    to walk the road towards the digital world
    someday. Lets explore the digital transformation
    and find how we can prepare for the post-pandemic
    branding and logo design industry.

1. No More Office Spaces
  • Many businesses can be conducted entirely from
    homes however, the business owners have been
    reluctant to do so. Coronavirus pandemic forcibly
    brought a revolutionary change that made Work
    From Home an acceptable rule as the time goes by.
  • The branding and design industry is notably one
    of those industries that can conduct all their
    business from home. Therefore, itll be going
    through a significant digital transformation as
    all the designers, and managers will be in
    communicating online.
  • As the pandemic gets over, this may become a
    widely accepted practice to continue digital
    marketing agencies online instead of offices. It
    will also result in a considerable cost reduction
    as office rent, electricity, and other variable
    expenses will immediately diminish. Digital
    marketing agencies looking to work from office
    wont be able to do because most companies
    started working remotely already.
  • Many new startups will arise from this
    opportunity at hand, and the new low-cost
    structure will force other agencies to abandon
    the office work system too.

2. Virtual Team Structuring (No Geographical
  • Team structuring will mainly be affected by
    hereon. The teams may not be structured as they
    are now. One opportunity that arises here is that
    employers may be able to hire good logo designers
    and website developers from anywhere around the
    world. The geographical boundaries will further
    diminish as far as hiring is concerned.
  • The teams may be smaller, and there might be
    fewer managers involved as the team dynamics
    change entirely. Self-management and
    accountability may be the new way to go about it.
    The key is to stay connected while conducting
    online meetings over particular online medium
    while being flexible in working hours. Having a
    team that is not bound by geography may also
    differ in time zones. You can leverage that into
    having more than one shift of working hours
    through which you could be able to cater to
    clients from around the globe at any time of the
    day. You can invest the amount saved from the
    office rent in having a 24/7 available branding
    and digital marketing agency.

3. Online Meetings and Brainstorming
  • Meetings would be to the point, and meaningless
    bureaucracy may be eliminated by following
    flexible procedures. However, brainstorming
    sessions might never feel the same again. Having
    your colleagues seated within the same physical
    space, while one of them would write all your
    thoughts on a whiteboard could never be
  • Several voices at the same time, sounding their
    opinions about re-designing a logo would become
    annoying rather than stimulating in an online
    meeting. However, there can be ways to make that
    experience fun, energy, and creativity boosting
  • Exceptional leadership skills would be in demand
    to keep all the functions working smoothly from
    all different ends. As the employees stay home,
    away from their colleagues, their motivation may
    fluctuate from time to time. It would be the
    managers or leaders job to have them stay
    inspired and indulged the whole time.

4. Outsourcing Will Take the Front Seat
  • As the virtual office model becomes a norm for
    the logo design industry, outsourcing may become
    a common thing. Employers might want to hire
    freelancers for specific projects or tasks only.
    The demand for permanent designers may reduce in
    the market. However, if employers start
    preferring freelancers, they would have to keep a
    plethora of resumes of the designers who would be
    available at times of need.
  • Therefore, It is also possible that they would
    hire permanent resources for providing online
    logo design services regularly, also they could
    outsource a web design company on a contingent
    basis for clients who demand website services.
    There is a high possibility that companies would
    keep such mutual understanding in the long run as
    the businesses continue to run virtually.

5. Branding and Logo Design Strategies Will Shift
  • As the pandemic has affected people mentally all
    around the globe, there would be specific
    behavioral changes that will affect business too.
    BBC, in one of its articles, discussed the
    changes COVID-19 would bring in our psychology.
    It mentions that trusting outsiders may become a
    significant human behavior in the post-pandemic
  • This elevated mistrust may transfer from safety
    reasons to a general habit, affecting how people
    do business over time. Therefore, logo design
    companies will have to focus on two aspects.
  • The first concern is to build a trustful
    client-agent relationship with the business
    owners, while the second aspect would be reaching
    to your clients customers through brand
    strategies that have an element of assurance and
  • As trustworthiness and safety may be the most
    significant part of branding strategies to
    minimize coronaviruss impact over brands, many
    companies might look towards complete rebranding

  • The world will witness a considerable shift
    regarding how people behave and carry out
    business. There might be hesitation towards
    immigration and travel, affecting the tourism
    industry. However, it may revolutionize companies
    where digitalization is possible.
  • The logo design industry would be one of those
    businesses that may transform with regards to its
    operations and structure. Their survival may
    depend upon how quickly they opt for the new
    trends and sustain themselves.