08 Social Media Branding Tips for Startups in 2020 - PowerPoint PPT Presentation

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08 Social Media Branding Tips for Startups in 2020

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I am sharing 08 most effective tips that can help startups boost their social media presence. To maximize your social branding efforts, you have to follow a plan that makes you win the audience... – PowerPoint PPT presentation

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Title: 08 Social Media Branding Tips for Startups in 2020


1
08 Social Media Branding Tips for Startups in 2020
2
Importance of Social Media Branding
  • Want to know how you can make your social media
    branding powerful in 2020? In this post, I am
    sharing 08 most effective tips that can help
    startups boost their social media presence. To
    maximize your social branding efforts, you have
    to follow a plan that makes you win the audience.
  • As, nowadays, Social media is progressing towards
    having a unique differentiation for each social
    platform. Gone are the days when you apply the
    same strategy to all your social media channels.
  • Today, to make your social presence strong, you
    have to come up with an effective social media
    strategy that maximizes your social media ROI.

3
Contd.
  • Not only social media graphics, but you also have
    to take care of the logo design that you will be
    using on your social media channels.
  • Designing a logo that you can use on all your
    social platforms too with clear dimensions is a
    task that you need to practice.
  • You can design graphics on your own or you can
    also opt to buy online logo design services too.
  • As your logo plays a crucial role too in making
    your social media branding a powerful one.
  • Lets explore.

4
Make Use Of Consistent Graphics
  • Be it the design of your logo or social media
    graphics, you have to keep a consistent style
    while following all the basic steps of branding
    being startup.
  • Use your logo in all your social media graphics
    to let people get an idea about what your brand
    stands for. The more consistently you will be
    using graphical elements, the more you will be
    able in projecting unique and aesthetic brand
    image.
  • It will also help in making people recognizing
    the credibility of your brand in the market. Make
    sure your graphics are created in view of how
    best you can intrigue your audience.

5
Deliver Story Through Visuals
  • You have to deliver your brand story keeping in
    view the visuals that are captivating and making
    your audience convince too. Visual Stories are
    the greatest resource to capture your audience
    attention.
  • Thus, you need to ensure in delivering the
    product or service benefits through short
    stories. Further, how they can benefit an
    ordinary person.
  • Also, why your brand needs to be their first
    choice. State the benefits to the core and make
    sure you create the overall visual strategy.

6
Incorporate Custom Designs
  • To make your social media graphics visually
    appealing, you have to create custom designs for
    your social media. You can use the free stock
    images, for instance, Pexels, FreePik etc.
  • However, it will not be as effective as the ones
    that you create for your audience. Tools like
    Photoshop and Canva can help you design amazing
    graphics to make your audience feel immersed.
  • The good part is you can design on your own, or
    can take help from graphic designers who are
    experts in their field.

7
Make A Habit Of Frequent Posting
  • If you are setting a posting schedule for your
    social media, you have to do it on the set
    frequencies. Moreover, do not miss your chance to
    stay ahead of the competitors. Publish daily and
    make your audience feel remembered.
  • For example, you can use Buffer, SocialOomph or
    HootSuite etc. However, the key is to create a
    file where you note down all your content
    schedule for a week and follow it.
  • Before that, analyze what works for your brand
    along with the targeted audience and what not.
    Making use of interactive questions related to
    your products or services will establish
    curiosity in their minds.

8
Use Of Influencer Marketing
  • As the competition gets tough, you have to come
    up with new ways to entice your audience.
    Nowadays, Influencer marketing is one of the
    winning strategies you can use.
  • To rapidly drive conversions on social media, you
    have to keep your brand stay tuned with trending
    ways to make your audience feel valued.
  • Set your budget first and then ask famous
    influencers in your niche to market your brand.
    The important aspect is to choose the right
    influencers that help you get high engagement.

9
Engage With Your Audience
  • Connect with your audience on social platforms
    and make them feel valued through audience
    engagement activities. Your goal should be to
    make your public relations strong in the market.
  • Thereby, you have to take both the positive and
    negative feedback to better know how you can best
    offer value to your audience. The goal is to
    communicate with your audience.
  • You can do so by replying to post comments and
    other feedback. Focus not only on positive
    feedback rather positively treat criticism too.

10
Analyze Social Media ROI
  • Before you dive into creating a strategy for your
    social media, establish short and long-term goals
    that you want to achieve. You have to actively
    monitor your social media campaigns that performs
    to get better results.
  • Tracking the performance makes you realize what
    measures you need to take to perform well. The
    takeaway is to gather data from all of your
    social platforms and analyze each of your social
    media ROI.
  • You may also check the analytics to get better
    insights for likes, followers, tweets,
    impressions on your social platforms.

11
Use Popular Social Media Tools
  • Here are some of the well-known tools that can
    help you make your brand visibility strong in
    front of your targeted audience. HootSuite,
    Coschedule, Canva, TweetDeck and BuzzSumo, etc.
    are some of the tools you can use to make your
    social media game strong.
  • The key here is to create a unique strategy for
    each platform. Besides, persist in being flexible
    while you make a strategy for your social media.
  • To get an organic presence in the market, you
    have to aim for getting real followers and likes.
    Do not fall into the trap of getting fake
    accounts just to make your presence felt.
  • Follow a weekly or monthly schedule and get stick
    to it. If you are posting short content or images
    to engage the audience, do that on a set
    timeline. This way your audience will start
    following you when they feel they will be getting
    value from your side.

12
Conclusion
  • The competition in social media branding is
    getting tough. Therefore, to make your brand
    strategy a powerful one, you have to make your
    social media presence as unique as possible to
    create a difference in the market.
  • The more you start connecting with your audience
    socially, the more you will be able to create a
    positive social image. Start with the basic steps
    mentioned above and then diversify your strategy
    in accordance to your needs.
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