Podcast Marketing (1)

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Podcast
BY- APURVA SAH
Marketing Learn Digital Marketing
Soochna University
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Topics To Be Covered
What is a Podcast ? How to Produce a Great
Podcast? Marketing Tactics
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What is a Podcast?
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What is a Podcast?
A podcast is an audio show, usually spread across
a series of episodes, which can be downloaded f
rom the Internet and listened to either on a co
mputer or an Mp3 player. The term, which was coin
ed in 2004, is portmanteau of iPod and
broadcast.
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How to Produce a Great Podcast?
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Some tips to help you create high-quality
episodes that will resonate with your
listeners Tell Everyone Use Search Engine
Optimization Collaborate With Other Brands
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Love Your Topic Do Your Research Focus on
Quality Hook Them in First 60 Seconds Theme Each
Episode Keep Trying New Things Produce 5-10
Episodes Before Launching Your Podcast Identify
a Niche Talk to Your Listeners
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Marketing Tactics
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Mention keywords or guest names first in episode
titles. These perform better in Apple's Podcast
keyword search results. Try tweaking your
keywords in your podcast title. Make sure to use
specific keywords or phrases you want to
capture in iTunes. But note these keywords or
phrases shouldn't be too broad or too specific.
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Make sure you add your podcast to Google Play.
It takes just a few minutes to sign up and it's
becoming more important as Google is now
indexing episodes right in search results. Write
great episode titles and headlines that will
attract new listeners. For instance Top Hacks
by Podcast Pros to Grow Your Listening Audience
will outperform Great Ways to Grow Your
Listener Base.
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Publish your episodes to all major podcast
platforms including iTunes, Spotify, Google
Play, and Stitcher. Make sure your podcast shows
up in Google search results. Google recently
updated search results for Android users that
allows users to listen and subscribe to podcasts
right within search results. This is a great way
for you to get discovered from Google search
results.