Build a great franchise network help boost pharmaceutical business - PowerPoint PPT Presentation

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Build a great franchise network help boost pharmaceutical business


In a PCD Franchise model, Sometimes they also take all the profits for themselves in return of a fixed amount of charge to the brand owners whereas in some cases the profit has to be distributed between the brand owners and franchisees in discussed percentage. – PowerPoint PPT presentation

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Title: Build a great franchise network help boost pharmaceutical business

How PCD Network Helps Boost Pharmaceutical
  • Pharmaceutical companies are the industries
    researching and developing pharmaceutical drugs
    to be used as medicines these medicines can be
    under a brand name or generic but these all need
    to have certain permissions from the government
    bodies to be distributed and marketed over the
    licensed drug shops.
  • The industry goes long back in time when human
    first seen some specific botanicals to be
    effective in certain illness and then pharmacy
    practitioners like sushrut and charak started to
    experiment with certain plants and their roots as
    a remedy of a few known disease. Later on the
    talent passed on from generations to generations
    and became a way of living by the eighteenth
    century when some of the botanists started to
    harvesting such medicines and selling them to
    wholesalers. These wholesalers were then able to
    spend money on researches and development of the
    products like morphine and quinine and then they
    started to synthesize these medicines in labs to
    convert them in to pills and powders.

  • By the starting of nineteenth century pharmacist
    around the world needed to know more and more
    about drugs and thus the huge wealth backup was
    needed. Later on these pharmacy companies needed
    to have a huge facility where they could work on
    a verity of drugs under the same roof with a
    staff of intelligent minds. Medicines would also
    have found in one place and could be useful at
    another part of the world and to deliver more
    product to a large customer base it was necessary
    to have a network strong enough to spread the
    news of their medicines. Thats probably when the
    PCD pharma company India came in light.
  • Soon the government bodies got in action by
    controlling their territories and the use of drug
    in to medicinal purposes only. It was also
    necessary to make sure that the credit due should
    be given to those who worked for the research and
    development of the drug and hence the patent of
    drugs started. After that there was no looking
    back for the pharmacists and their companies.
    Brands stared to patent their drugs but it was
    still not an easy task to get the drug to a
    larger customer bases and also the money involved
    was huge and there came PCD module AKA propaganda
    cum distribution network came in light in around
    eighteen sixty three when a pharmaceutical brand
    with a well-known patented drug started
    contacting wealthy people in certain areas to
    come and join hands and gain profit by being
    their franchise partners.

  • Franchise partners are not exactly a partner to
    the brand but the share a percentage of the sales
    from the patent drug sold by the brand in a
    particular area in returns of a small fee that
    they have to pay either one time or annually
    depending upon the contract. By this game
    changing franchise business the brand collected
    enough money to continue their research and
    development for further medicinal drugs and also
    got manufacturing divisions all over the
    continents for their patented drugs. The
    franchise now have to take care for the
    distribution and local marketing of the brand
    with a quality control measurement overlooking by
    the brand owners themselves. This way the brand
    have to research and develop only new drugs that
    would be more effective than previous without
    worrying for the already released drugs and their
    distribution or marketing. The franchise partners
    do not need to spend money in to research and
    development for the drugs and they get the
    formula in exchange of a small fee. All these
    franchise need to focus is on the marketing and
    distribution for the brand products.

  • These companies usually starts with two or more
    patented drugs with a demand in market and expand
    their business by building up relationships with
    the marketing giants and by having a strong
    franchise chain above them.
  • These franchise although looks after a limited
    area to work in where all the rights of
    production, packaging, advertising and marketing
    are theirs. Sometimes they also take all the
    profits for themselves in return of a fix amount
    of fee to the brand owners where as in some cases
    the profit has to be divided between the brand
    owners and franchises in discussed percentage.

  • Franchise have to take care of all the brandings,
    and marketing materials including all the
    customer care sections and law suits (if any)
    comes under their area of distribution. Franchise
    then makes distributor s for a better market
    reach and gives support of medical
    representatives to those distributors. These
    medical representatives than reach out in to the
    retailor market and create the demand for their
    particular products by telling the products use
    to the local practitioners. These medical
    representatives also give free ample dosage to
    the practitioners so that they could prescribe
    and check the results for themselves.

  • By PCD pharma company module of marketing
  • The brand owners collect enough money to support
    their further research and developments.
  • The franchise owners get maximum profits without
    spending money on research.
  • Distributors get easy access to the drugs
    originally invented and patented continents away.
  • Retailors get ease of business by stock
    fulfillment and expiry disposals on time as the
    production facilities arent so far.
  • Consumers get their actual desired effective drug
    with ease because of market awareness of a
    particular drug.

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