COVID 19 and its impact on digital media consumption in India

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COVID 19 and its impact on digital media
consumption in India
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Covid 19  As India grapples with a
replacement way of life, its impossible to not
see the impact on digital media consumption.
Consumers have had to vary their lifestyles
significantly as social distancing, performing
from home, closed schools and canceled
travel/events disrupt daily routines.As a part
of Netleaf Software Digital ongoing investigation
into the COVID 19 and its impact on the Media and
Advertising industry round the world, we now
spotlight trends in India. We study key areas of
digital consumption that are the
foremost impacted by this pandemic. News
Consumption Compared with the week of Feb.
10-16, 2020 visits to websites and mobile
apps within the General News category increased
by 61 within the week of March 16-22, 2020.
However, most of the rise occurred recently
compared with the week of March 9-15, 2020,
visits went up by 50 during the week of March
16-22, 2020.
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Finance Markets Consumption As financial markets
fluctuate with the spread of the pandemic, the
reach of, and engagement with, digital content
within the Business News category have
surged. the amount of unique visitors increased
by 22 between the weeks of March 9-15, 2020 and
March 16-22, 2020, while the rise in total visits
was 34, and total minutes increased by
27
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Healthcare As people sought information about
this relatively novel illness, traffic to
health-related websites increased. Between the
weeks of Feb. 10-16 and Mar 16-22, 2020, visits
to health information websites and mobile apps
increased by 25
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Sports The disruption of sports events was
reflected during a decline within the reach of,
and engagement with, sports websites or mobile
apps. The sharpest decline occurred during the
March 16-22, 2020 week compared with March 9-15,
2020, visits to websites and mobile apps during
this category declined by 76 total minutes
spent on this category declined by
87.
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Travel Be it hotels, flights, or ride-sharing,
the pandemic forced people to abandon their
travel plans and occupy home. As a result,
compared with the week of Feb. 10-16, 2020,
visits to online travel agents websites or apps
declined by 55 during the week of March 16-22,
2020.
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Online Gaming Devoid of sports, travel, and any
social activities, many have turned to online
games. Between the weeks of Feb. 10-16, 2020, and
March 16-22 2020, visits to online gaming
websites or apps increased by 24. Engagement, as
measured by time spent on gaming sites or apps,
increased by 21 during an equivalent period of
time .
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