Top 10 Digital Marketing Strategies for Your Beauty Salon

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TOP 10 DIGITAL MARKETING STRATEGIES FOR YOUR
BEAUTY SALON
w w w . m y d i g i s a l o n . c o m
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1. Post Attractive Content for your Potential
Customer
Any content on Social media should be
interesting and catchy. You can entice your
customers with catchy phrases, witty comments,
and beautiful vibrant pictures. All this will
lead to the customers craving more interaction
and communication with your salon social media
platforms.
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2. Use Facebook and Instagram as Key
Communication Tools
In this era, you will find anyone and everyone
on social media. Salon Facebook marketing can be
easily used to your advantage as a tool to
engage customers. From sharing your hairstyles,
nail arts to creating contests, you can use all
this to create contests and giveaways It will
spread brand awareness and loyalty.
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3. Post your Client Pictures, and Lots of Them
Social media is a visual medium and the best way
to concur with this platform is by showcasing
your work. You can post pictures of your outlet,
stories of your team, your makeovers, part
looks, hairstyles, nail art, manicure services,
etc. instead of text-only posts. Youll get more
likes and engagement on pictures.
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4. Consider your Social Media Page as Your
Miniature Website
The moment a customer lands on your salon social
media profile, he/she should easily find all of
the information they are be looking for. Make
sure your profile and intro are up to date.
Information like store location, services,
contact, etc, should be readily available.
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5. Offer Exclusive Deals on Social Media
Platforms
You should work on the digital marketing
strategies for beauty salons by offering
exclusive deals for your social media
family. Customers tend to like and follow a page
more if they feel like they might get something
in return.
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6. Focus on Targeted Ads
Facebook and Instagram ads can help you reach
out to potential customers faster than organic
posts. You can set the demographics, interests
and even choose an audience that has liked
similar pages, it will help to narrow down your
audience set and focus on hot leads that might
like your pages.
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7. Keep Up With the Trend
You should work on the digital marketing
strategies for beauty salons by offering
exclusive deals for your social media family.
Customers tend to like and follow a page more
if they feel like they might get something in
return.
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8. Use Local Marketing as an Advantage
How to market a beauty salon via location? You
can either use hashtags or use the location
feature, it will help customers to find out
about your salon within your area. E.g.
SalonInDelhi will help people looking for a
hair salon in Delhi to check your business
profile.
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9. Use Before and After Pictures Be Fun and
Quirky
Feedbacks on reviews are not just text- based
now. You can post your before after pics of your
work on salons social media profile and ask
your users to review them. Before and after
client pictures are a great way to grab users
attention.
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10. Share Live Stories and Videos
Live sessions are a great way to interact with
your customers. Make sure you go live at least
once a week or biweekly. You can do it while
working. It will give users a behind the scenes
glimpse. If you can get some experts or
influencers to team up with you then you ask
them to take over your social media for a day.
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Reach Us

• www.mydigisalon.com
• mydigisalon_at_gmail.com