Advanced Marketing Automation Tactics For Increasing Sales (1)

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Advanced Marketing Automation Tactics For
Increasing Sales

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• You know the fundamentals of selling automation
  it streamlines, automates, and monitors routine
  marketing tasks. But an honest marketing
  automation platform is about quite making life
  easier for the marketing teamit should also
  assist you to close more deals. It seldom happens
  that the sales team reaches out to a completely
  clueless customer. Thanks to the gamut of
  resources available online , customers prefer
  self-learning than subscribing and expecting a
  contact person to call back. And that is one of
  the biggest shifts in the industry.

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Helps In Knowing The Customer

Lead Nurturing



Ways to Increase Sales Revenue with Automation

• When a lead signs up or subscribes with a brand,
  she is not looking for a sales representative
  immediately. This is actually part of her
  research. Hence, if your sales representative
  makes a call at this time, you know you have
  killed your chance single-handedly.

Studies show that nurtured leads to convert
faster. It also helps in shortening the sales
cycle. Automation helps in nurturing these leads
with adequate information and resources, guiding
them all the way to the bottom of the marketing
and sales funnel. In a perfect world, all
marketing leads would be sales-ready. But in
reality, most leads are not ready and need some
nurturing before they can be passed to sales
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Personalize Your Website


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Track Your Lead On Every Channel
Automation helps in identifying the activities of
every lead on the web site, track their
engagement with the e-mail campaigns, analyze
their social interaction with the brand and the
way much time they spend on the
website/mobile/any other device.
By the time a lead hits your website, theyve
already gained an impact on your company. A
personalized website will increase your
conversion rate and make a far better impression.
The lead and customer data (who theyre, where
they work, online behavior, etc.) are often wont
to personalize landing pages and other web pages
seen by each lead. Even anonymous web visitors
experiences can be personalized.
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Using Triggered Emails

• Email Marketing Automation is the most touted
  feature when it involves automation. Businesses
  prefer emails to communicate and connect with
  their customers. It not only increases the
  probability of building a customized relationship
  but also pushes leads through the sales and
  marketing funnel. Whether it is the marketing
  emails or transactional emails, automation helps
  in sending personalized emails automatically or
  when triggered.

Track Your Results and ROI
Doing the same thing over and over hoping for
different results isnt going to cut it in
todays digital world! Marketers got to be
tracking the ROI of each program they run to
ascertain if there are tangible results. An ideal
ROI is 5xmeaning youre generating 5 times the
quantity of pipeline or revenue compared to what
you paid to run this program.
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Lead Scoring

• Lead scores are of the many features of marketing
  automation platforms that help in concluding
  whether a lead is ready for a sales call or not.
  For each activity of the lead, a selected score
  is assigned. The lead that has the highest score
  in a specific time span is deemed as the most
  potential lead and sales-ready. It also can be
  wont to track demographic data to supply a better
  score to a lead that matches your ideal buyer
  persona.

Integrate Customer Experience
To increase sales revenue, the marketing and
sales team needs to sync- true. But thats not
it. The systems these two teams use should also
be linked together. To provide complete customer
experience and increase sales revenue, an
amalgamation of the two systems is necessary. So,
be careful whenever you are choosing a marketing
automation tool, dont forget to check the CRM
integration part as well.
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Ads Integration

• When someone visits your website, youll
  automatically add them to a custom audience on
  Facebook that supported their behavior. The
  automation that creates the customer audience is
  functions powerfully. Heres an example of how
  you could use it

Re-engage
Automation is not just about nurturing new leads
and pushing them through the funnel. You also
need to re-engage with the old leads who were
once active on your platform, its called
customer retention. These leads were interested
in your product/services and probably had made a
few purchases as well. Now, for some reason or
the other, they have become dormant. Re-engage
with these users with new dynamic content and
extend them better offers in order to boost your
sales.
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Conclusion

Marketing uses automation to measure and track
everything, while sales use CRM to store all that
information and conversation backlogs. When these
two functions together, it is obviously the most
powerful option a business has to increase sales
revenue.

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Thank You