6 Efficient Tips To Reduce Post-Purchase Cognitive Dissonance

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6 Efficient Tips To Reduce Post-Purchase
Cognitive Dissonance
Customer post-purchase dissonance is one of the
common issues faced by most of the eCommerce
websites and marketers. It occurs when your
customers become dissatisfied with the product
they purchased from your eCommerce store.
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This type of cognitive dissonance may trigger the
customer to return the product and express their
dissatisfaction on various social media platforms
and in your review section. With the increase in
online shoppers, marketers and e-commerce
businesses are totally focused on increasing
their sales and revenue to outperform their
competitors. Ignoring your customer concerns
maximizes the chances of post-purchase
dissonance. Remember after completing a sale you
may think you have successfully acquired your
customer. But in reality, your post-purchase
experience plays a major role in deciding whether
your customer is going to return back on your
eCommerce website or not. In this article, we
will be drawing your attention to something that
will really help you to enhance your selling
experience. We will be discussing what is
post-purchase dissonance and various tips that
can help your eCommerce website to reduce
post-purchase dissonance. If you are looking to
improve your post-purchase experience then check
our blog on 9 Tips To Optimize Post-Purchase
Customer Experience In 2 020 What is
post-purchase dissonance? Post-purchase
dissonance occurs when your customer feels
unsatisfied or their state of mind becomes
uneasy after making a purchase from your
e-store. It happens mainly after the customer
finds out the better option of the product and
brand. These types of situations occur when your
competitor starts offering better service and
product pricing. After purchasing a product from
your store if your customer finds out better
service and better pricing than your e-store.
Then there are chances that your customer may
place a return request.
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• Post-purchase dissonance results in purchase
  failure, where the customer starts regretting
  buying your product and lastly they return the
  product without any hesitation. Below is the
  reason for post-purchase dissonance that makes a
  customer unsatisfied about the product.
• If your customer finds a cheaper price then they
  could think they paid an extra amount for that
  product.
• Post-purchase dissonance may occur when your
  customer finds your competitors product and
  service better in terms of pricing, features,
  and delivery than the product they brought from
  your store.
• when your customer receives a damaged product,
  the product appearance totally differs from the
  product image displayed on your website.
• Now the question is how can you reduce
  post-purchase dissonance? Follow the below tips
  to identify how it occurs and what steps you need
  to take to minimize post-purchase dissonance.
• Tips to reduce post-purchase dissonance
• 1. Offer detailed Information
• Before making any purchase, there is a group of
  customers who conduct in-depth research and
  analysis of the product they are looking to buy.
  The good thing is that conducting research and
  analysis about a product reduces the chances of
  experiencing post-purchase dissonance. Because
  they have already evaluated the product which
  means your customers know what they are buying
  and what they are paying for.

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So if you want to reduce post-purchase dissonance
then it is recommended to provide detailed
information about your product. Providing
detailed information about your product in the
form of a micro-content will help them to
explore more about your product. There are many
eCommerce websites already using this technique
to educate their audience about their product in
the form of micro-content videos. You can visit
your competitors website to analyze what type of
content they are using on their product page and
on social media pages. blogs are also the best
option to educate your audience on why they
should buy the product and how it is going to
benefit them. 2. Set Correct Delivery/shipping
expectation Today almost every eCommerce company
knows the importance of shipment date and the
estimated delivery date of a product. Most of the
online shoppers make their purchase decision
based on the estimated delivery date. If your
eCommerce website fails to deliver on the. Now
you may think how it will increase the chances of
post-purchase dissonance? Every customer
anticipates receiving their product on the
estimated delivery date that you display on your
eCommerce website. Look at the above image to
determine how amazon is displaying estimated
delivery time on their website and in the
email. After purchasing the items your customer
is already excited about receiving the product
and as the day passes your customer excitement
level increases. If you fail to deliver the
package on the estimated delivery date then
there will be post-purchase consequences. Read
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ive-dissonance/
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