Important Ways to Create an Email List During Covid19 Outbreak for Your Ecommerce Business - PowerPoint PPT Presentation

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Important Ways to Create an Email List During Covid19 Outbreak for Your Ecommerce Business

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Email marketing is considered to be one of the most profitable channels for all ecommerce stores. In this competitive market, having a strong email campaign can help to be an enormous asset that can add value to your entire marketing plan. – PowerPoint PPT presentation

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Title: Important Ways to Create an Email List During Covid19 Outbreak for Your Ecommerce Business


1
Important Ways to Create an Email List During
Covid19 Outbreak for Your Ecommerce Business
2
  • Email marketing is considered to be one of the
    most profitable channels for all ecommerce
    stores. In this competitive market, having a
    strong email campaign can help to be an enormous
    asset that can add value to your entire marketing
    plan. Email marketing is a great means to save
    lost sales during the COVID-19 outbreak and it
    offers strong conversion rates across multiple
    industries.
  • Being able to keep in touch with your customers
    during the lockdown period via promotional
    letters, newsletters and other friendly reminders
    often help to keep you on their mind and in their
    inbox. Getting someone to give their email
    address is often easier than pursuing them to buy
    something from your ecommerce development site.

3
But How can You Create Your Email List From
Inexpensive Ways and Use it to Generate Sales?
  • Since some of your valuable subscribers who have
    not purchased on their first may be interested in
    purchasing once they get a mail from your
    website. It really makes sense to turn your eye
    towards your online store as it is the first
    place to start creating your email list for your
    ecommerce site.

4
  • Add a Website Popup
  • One easiest and simplest means to grow your email
    list is by creating website popups. By offering
    something valuable in exchange of your visitors
    email address, you can easily convert the traffic
    to leads during the coronavirus pandemic. Since
    most shoppers are placing their orders online,
    using popups can help to dramatically increase
    your email sign ups. So, try popups with
    discounts or free discount coupons and place it
    in the home page so that the visitors landing on
    your site can easily share their email ids and
    avail the offers.

5
  • Effectively Use the Landing Page
  • Using various techniques to drive traffic to the
    landing page that is especially designed to
    motivate your visitors to share an email address
    works well. Tell your visitors the reason why
    they should leave their contact information with
    you.
  • Placing a strong call to action can motivate them
    and this motivation can be anything regarding
    free e-books, newsletters, special discounts, and
    promises to notify them about new products and
    sales. Make sure that the page is free from any
    distractions and your visitors have all the
    information that they are actually looking for.

6
  • Try an Email Sign Up Form in the Footer Section
  • Your ecommerce developers can use locations where
    visitors often look for additional information
    and such places on your site are the best to test
    small offers. The conversion rate for such
    locations are usually low, but they can
    contribute in building a long email list over
    time. Since shoppers mostly scroll down to the
    sites footer to learn more about the brand,
    placing a sign up form will attract their
    attention and encourage them to subscribe.

Also Read Here is Why Your Ecommerce Store
Should Consider Upgrading to Magento 2
Development
7
  • Locked Blog Content
  • Locking important content on your website is
    another simple way to insist your ecommerce
    website visitors to share their email ids. But
    always remember that the information that you are
    locking should be highly relevant and
    informative, which visitors will eagerly look
    for. When you do this, you can observe about 30
    visitors converting to subscribers. You can lock
    your whitepapers and e-books and it is only after
    sharing ones email id that they can view the
    content.

8
  • Refer a Friend
  • Another simple strategy, which is an effective
    one is to refer a friend and get some discount.
    Since forwarding someone elses email helps to
    get a discount, most visitors will willingly do
    it for some extra benefit. Either way you benefit
    as your loyal customer would refer someone who
    they believe that they would be interested in
    your product. The more people you have on your
    landing page the more opportunity you have to
    build a larger email list for your ecommerce
    site.

9
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