2020 Digital Marketing Trends - Jesse Levine Norristown

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2020 Digital Marketing Trends
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The highly competitive digital landscape,
ever-evolving technologies, ever-changing
unpredictable consumer behavior, little wonder
that what works in 2019, might not be effective
in 2020. And while some might have already been
in use, 2020 will be the year where savvy markers
will leverage these technologies to be at the
forefront of their consumers. 
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Staying ahead of the game in the competitive
market space is a must and this includes keeping
up with the latest, the hottest and the newest.
Explore with Jesse Levine, a successful Norristo
wn  based entrepreneur, digital marketing trends
every marketer and businesses should look out for
in 2020. Lets dig in!
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Programmatic advertising
With 62 percent of marketers already adopting
programmatic advertising to achieve their
objectives and the percentage is expected to rise
to 86 only in the US, more markers will surely
embrace this trend in 2020. Programmatic
advertising makes use of AI for the automation of
ads buying or marketing in real-time buying. It
allows advertisers to market to the audience on
different devices at the same time. It is more
efficient, increases audience reach and provides
greater targeting capabilities.
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Personalization
The era of spray and pray is over and businesses
who want to stand out among the noise will have
to adopt personalization. From messages to emails
to contents to products, one size fits all
approach doesnt work anymore. Therefore, if
you want your visitors to convert to customers,
personalization is the key.  Businesses should
then leverage data analysis and technology to
deliver one-on-one messages and product offerings
to current or prospective customers.
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Video Marketing
Video marketing has been around for a while and
it will continue to increase. Why wont it be?
Video as proven to be one of the best ways to
increase audience engagement which can help boost
conversion rates. There are plenty of ways
brands can engage with the audience with video
marketing. You can start a live video on social
media platforms, or do a 360-degree video, or
include a shoppable video content. Through this,
visitors can trust your brand, and this boosts
credibility and conversion. Plus, the Search
engine loves videos.
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Conversational Marketing
In the wake of chatbots to connect to visitors
2/7, conversational marketing has become the new
norm in which brands communicate with the clients
and deliver a more personalized experience. The
point is, consumers expectations are changing
and they want immediate response to their
queries. This is what conversational marketing
seeks to achieve. Responding to visitors at any
time, on different platforms and creating a more
human experience.
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Influencer Marketing
A whopping 92 percent of people said they trust
user-generated content more than they trust
traditional advertising. This is to say that
influencer marketing is more trusted and
authentic than corporate advertising and
enthusiastic customers will not hesitate to buy
the products. It is no surprise that businesses
are now turning to influencers to drive their
message to the larger market. Influencers can be
key leader such as celebrities, athletes, or even
people with a lot of followers having an expert
knowledge of a specific field. Businesses who
want to boost awareness, build trust and reach
target audiences can include influencers in the
marketing game. says Jesse Levine.
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Voice Search
Voice search has already been said over and over
again and the whole point is voice search is not
going anywhere but its here to stay. While 48
percent are already using voice search for web
searches generally and 50 of online shopping
predicted to be through voice search, businesses
who are yet to take the plunge might be missing
out on opportunities. Voice search will search
the internet or apps, read out texts, a more
efficient way of finding information. Businesses
need to create and optimize content for queries
and also optimize their site for voice searches.
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Omnichannel marketing
Omnichannel marketing was trendy in 2019 and is
expected to rock the marketing world in 2020.
With omnichannel marketing, brands can deliver
messages across multiple platforms which include
email, website blogs, apps, social media, and so
much more. This means each channel works hand
in hand to speak about your brand, deliver a
message, or voice for the company. It is a
cost-effective way of providing seamless and
integrated shopping experience to consumers.
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Thank You